10 ways video can transform your training regimen

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10 ways video can transform your training regimenInternal Communication Video, Internal Training Video, Video and Sales, Ways to Use Video

January 16, 2018 with 0 comments

Technology has made the creation and distribution of video so much easier and cost-effective than it used to be—and that represents a huge opportunity for employers. When it comes to staffing, video is the Swiss army knife of training tools. It can fundamentally change the way you think about communicating important messages and learning. So, …

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The Definitive Guide to Your Social Video Strategy

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The Definitive Guide to Your Social Video StrategyB2B Marketing, Social Video, Video Marketing, Ways to Use Video

October 2, 2017 with 0 comments

It’s no secret how crucial video is to your content marketing strategy. It’s engaging, it ranks better in search engines, and it converts better than text. But hold on… What role does video play in your social media marketing? With Facebook now getting more average minutes watched than Youtube, marketers need to start targeting the …

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6 Steps to Revamping Your Video Analytics

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6 Steps to Revamping Your Video AnalyticsB2B Marketing, B2B Video Optimization, Video Analytics, Video Analytics & Metrics, Video Marketing, Video Optimization, Video ROI

July 5, 2017 with 0 comments

Video marketing and analytics go together like peanut butter and jelly. You can’t fully enjoy one without the other. Not just any analytics will do, though. Some marketers just tally up views and call it a day. But, what do views really tell you about the effectiveness of your video content? Exactly what constitutes a …

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Skyrocket Your Email Click-Through Rate With Video

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Skyrocket Your Email Click-Through Rate With VideoB2B Marketing, Email Marketing with Video, Marketing Video, Video Marketing, Video ROI, Ways to Use Video

April 18, 2017 with 0 comments

The average email inbox is not a serene Zen garden of well-organized messages; it’s a crowded, hectic venue full of personal correspondence, special offers, and straight-up spam. Needless to say, as a marketer, standing out in this sea of subject lines requires a creative approach. Offering relevant, engaging copy that cuts through the clutter is …

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Why Creativity Matters in B2B Marketing

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Why Creativity Matters in B2B MarketingB2B Marketing, B2B Sales, B2B Video Optimization, Explainer Video, Video Marketing, Ways to Use Video

March 21, 2017 with 0 comments

Being a B2B brand does not give you a license to bore. Even if you’re working in an industry perceived as boring and selling products to businesses with the same stereotype, curing insomnia is not a great way to engage any target audience. Don’t lose sight of the fact that businesses are made up of …

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Why Video is Vital in Content Marketing

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Why Video is Vital in Content MarketingUncategorized

January 24, 2017 with 0 comments

Today’s companies already know they need a content marketing strategy to stay competitive — that message has been heard loud and clear. What brands do need to hear is how to set their content apart from the competition. It’s no longer enough to just develop blog posts, newsletters, and whitepapers. Everyone and their mother does …

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7 animated video trends to watch in 2017

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7 animated video trends to watch in 2017Motion Graphic Video, Video and Sales, Video Marketing, Video ROI

December 1, 2016 with 0 comments

All businesses are looking for successful ways to increase ROI on videos while developing unique marketing collateral for their companies. However, not all video content created for companies can last forever. A video created 10 years ago as marketing collateral may look horrendously outdated by today’s standards due to advancements in animation technology and rendering …

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