How to Succeed on Facebook with Video
Before we get to the meat of this blog, we’d like to whet your appetite with the latest legal troubles plaguing Facebook, as it relates to video marketing on the…
Which is Better: A Female or Male Voice?
Battle of the Sexes? The question comes up often. Should we use a man or a woman’s voice when making a video? The answer isn’t cut and dry – one sex is…
Shorter is Better
How Long Should Your Video Be? Your Video Should be Short! In the world of online and digital video, “short” means up to two minutes in length. Videos of up…
IGTV is Here - Celebrating A New Channel For Video
Betting on Mobile Video Instagram got the memo: by 2021 mobile video will account for 78% of total mobile data traffic. Betting heavily on the growing popularity…
Brand Storytelling - 7 Ways To Do It Right
Marketing and Stories. We all know the difference between a great story and a list of product features or details. A great story grabs our attention and stays with…
Sales Funnel Videos Done Right
Video and your sales funnel can work hand-in-hand to drive great results. According to TechTarget, 65% of buyers will have already downloaded four to seven pieces…
How to Boost Infographic Success with Animation
The goal of all media is to tell a story. And, really, we’re all storytellers at heart. For as long as there have been humans, there have been stories to tell.…
10 ways video can transform your training regimen
Technology has made the creation and distribution of video so much easier and cost-effective than it used to be—and that represents a huge opportunity for employers.…
The Definitive Guide to Your Social Video Strategy
It’s no secret how crucial video is to your content marketing strategy. It’s engaging, it ranks better in search engines, and it converts better than…
6 Steps to Revamping Your Video Analytics
Video marketing and analytics go together like peanut butter and jelly. You can’t fully enjoy one without the other. Not just any analytics will do, though. Some…
Skyrocket Your Email Click-Through Rate With Video
The average email inbox is not a serene Zen garden of well-organized messages; it’s a crowded, hectic venue full of personal correspondence, special offers,…
The Importance of a Great Script
The script used in an explainer video plays a pivotal role.
Why Creativity Matters in B2B Marketing
Being a B2B brand does not give you a license to bore. Even if you’re working in an industry perceived as boring and selling products to businesses with the…
Why Video is Vital in Content Marketing
Today’s companies already know they need a content marketing strategy to stay competitive — that message has been heard loud and clear. What brands do need…
7 animated video trends to watch in 2017
All businesses are looking for successful ways to increase ROI on videos while developing unique marketing collateral for their companies. However, not all video…
How to Explain Your Business in 60 Seconds
Here is how you explain a business in 60 seconds or less.