What makes an explainer video great
Explainer videos are a huge asset to companies, particularly if they are web-based. But how can you tell if an explainer video is any good?
How explainer videos increase inbound marketing
If you have a product you are trying to sell, explainer videos are a great way to boost your customer base.
4 storytelling strategies B2B companies should use to generate ROI on videos
Here's how to tug at your viewer's emotions by following these four storytelling techniques and plot points for your animated company videos to increase ROI.
6 ways animated videos can benefit your business
Here are the six unique ways animated videos can help your brand image and increase ROI today.
How to improve your call to action on YouTube
As video marketing continues to improve in interactivity, you don't want to miss opportunities for your audience to respond to your ads.
Autoplay: How to make your customers and bottom line happy
Make no mistake, autoplay is here to stay.
How to measure your video content's effectiveness
While video content is increasingly important in today's world, you have to face the simple fact that it's competing for attention with an ocean of other videos…
A step-by-step guide to incorporating video into live events
Events are an important resource for B2B companies.
Selling video to the C-suite
To most marketers, the value of video is abundantly clear.
4 video marketing challenges and how to overcome them
Video is known to be an effective part of a marketing strategy, but marketing teams often face challenges getting their video marketing strategies off the groun…
The importance of a video distribution strategy
Video remains a crucial part of marketing budgets.
5 unique ways to use video
When most people think of explainer videos, a few main use cases come to mind.
Tech Industry Explainer Videos
Explainer videos and the tech industry go hand-in-hand. The birth of the explainer video industry was marked by a project completed for Twitter back in 2007. Since…
The micro-moments trend and how it impacts video marketing
The mass adoption of Internet-connected mobile devices has lead to a new digital lifestyle.
How Different Styles of Explainer Video Tell a Unique Story
There are numerous varieties of videos that work effectively in different roles.
Switching It Up: Switch Video Announces New Ownership & Strategic Vision For Expansion
Explainer video studio, Switch Video, reveals new ownership & strategic vision for expansion in the online creative video industry. Switch Video, an early pioneer…