How to Boost Infographic Success with Animation

By Brandon Houston on March 20, 2018

The goal of all media is to tell a story. And, really, we’re all storytellers at heart. For as long as there have been humans, there have been stories to tell. We use them to inform, entertain, persuade, explain, and for a host of other reasons that are as old as time. So, naturally, we …

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The Definitive Guide to Your Social Video Strategy

By Brandon Houston on October 2, 2017

It’s no secret how crucial video is to your content marketing strategy. It’s engaging, it ranks better in search engines, and it converts better than text. But hold on… What role does video play in your social media marketing? With Facebook now getting more average minutes watched than Youtube, marketers need to start targeting the …

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6 Steps to Revamping Your Video Analytics

By Brandon Houston on July 5, 2017

Video marketing and analytics go together like peanut butter and jelly. You can’t fully enjoy one without the other. Not just any analytics will do, though. Some marketers just tally up views and call it a day. But, what do views really tell you about the effectiveness of your video content? Exactly what constitutes a …

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Skyrocket Your Email Click-Through Rate With Video

By Brandon Houston on April 18, 2017

The average email inbox is not a serene Zen garden of well-organized messages; it’s a crowded, hectic venue full of personal correspondence, special offers, and straight-up spam. Needless to say, as a marketer, standing out in this sea of subject lines requires a creative approach. Offering relevant, engaging copy that cuts through the clutter is …

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Why Creativity Matters in B2B Marketing

By Brandon Houston on March 21, 2017

Being a B2B brand does not give you a license to bore. Even if you’re working in an industry perceived as boring and selling products to businesses with the same stereotype, curing insomnia is not a great way to engage any target audience. Don’t lose sight of the fact that businesses are made up of …

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