Inject Some Life Into Your Next Animated Video
While all of our explainer videos are lively, they’re not necessarily life-like. After all, animation is our specialty but we recognize the impact live video can…
Metrics That Matter
There are many ways to measure the performance of your video that go beyond just views. While it’s easy to fixate on that number and rewarding to see it climb,…
Hook, Line, Sinker: Using Video to Flow Through the Funnel
If it seems like we’re champions for using video as a marketing and sales tool, it’s because we are. It’s also because it works! We’ve helped our clients…
60 or 90 seconds? How to Decide the Length of Your Explainer Video
Is longer better when it comes to explainer videos? It’s a question we’re commonly asked but before we get to the answer, we have some questions for you. We…
The Science of Visual Storytelling
News flash: we’re more than just pretty faces and graphic images! Here at Switch Video, we pride our craft on being composed of equal parts art and science. On…
Live Action or Animated Video?
Will the “lights, camera, action” of a live video work best? Or will the audience be moved by the magic of animation? There’s room for both in your…
Forward Looking Video Trends
As with anything, some video trends evolve and are sustained over time (safe to say YouTube is here to stay), while others decline as quickly as their popularity…
Increase Conversion Rates with Video
For consumers, the digital stratosphere is rife with noise: web banners and retargeting and whitepapers – oh my! Coupled with the ways in which users consume…
2018: A Year in Review
As another year draws to a close, it’s prime time to reflect on the past 350+ days. While it may not align with your fiscal year end, the calendar year end is a…
Why Spend Money on a Video?
The Bar is Set Higher for Video Today You likely don’t need reminding, but video is one of the most powerful forms of messaging around today. Video is not so new…
You Have Video, Now What?
So you’ve got a video. You’ve likely spent a fair amount of time planning / producing / reviewing / revising and have budgeted accordingly for the production…
Which is Better: A Female or Male Voice?
Battle of the Sexes? The question comes up often. Should we use a man or a woman’s voice when making a video? The answer isn’t cut and dry – one sex is…
Sales Funnel Videos Done Right
Video and your sales funnel can work hand-in-hand to drive great results. According to TechTarget, 65% of buyers will have already downloaded four to seven pieces…
How to Boost Infographic Success with Animation
The goal of all media is to tell a story. And, really, we’re all storytellers at heart. For as long as there have been humans, there have been stories to tell.…
The Definitive Guide to Your Social Video Strategy
It’s no secret how crucial video is to your content marketing strategy. It’s engaging, it ranks better in search engines, and it converts better than…
6 Steps to Revamping Your Video Analytics
Video marketing and analytics go together like peanut butter and jelly. You can’t fully enjoy one without the other. Not just any analytics will do, though. Some…