Here are five ways that mobile can be a landmine if you don't take the right steps to get your content in front of the right audience.
Marketers can take a lesson from nature, especially when they're embarking on a lead generation campaign.
It almost goes without saying that video marketing is the newest darling of the digital advertising world.
"If I had more time, I would have written you a shorter letter."
You already know it's better to create an inspirational explainer video rather than to simply explain what your product does.
Let's say you've created an e-book to explain to buyers how to use a marketing platform.
When embarking on a project like an explainer video, it can be tempting to dive in headfirst.
Think about the last time you made an important purchase.
Around Thanksgiving last year, Facebook rolled out "say thanks" videos, which enabled users to create a video thanking an individual friend for good times.
Here at Switch Video, our clients often want to use animated video to help explain some of the interesting but hidden things inside their supply chains or how their…
Every day, video becomes a more valuable part of the marketer's toolkit.
In an interview with Switch, Chris Gorell-Barnes, CEO and Founder of Adjust Your Set, talked about why video continues to dominate the digital space, including its…
Many marketers will already be familiar with that quote. It's from the book "Ogilvy on Advertising" (18 Miracles of Research" pp158-163) published by Vintage Books…
Marketers these days love metrics. They love being able to see who visited their website when, who opened which email, and who was led to a conversion as a resu…