Why Creativity Matters in B2B Marketing

Why Creativity Matters in B2B Marketing

Being a B2B brand does not give you a license to bore. Even if you’re working in an industry perceived as boring and selling products to businesses with the…

Brandon Houston March 21, 2017
How explainer videos increase inbound marketing

How explainer videos increase inbound marketing

If you have a product you are trying to sell, explainer videos are a great way to boost your customer base.

Brandon Houston June 21, 2016
4 storytelling strategies B2B companies should use to generate ROI on videos

4 storytelling strategies B2B companies should use to generate ROI on videos

Here's how to tug at your viewer's emotions by following these four storytelling techniques and plot points for your animated company videos to increase ROI.

Brandon Houston May 12, 2016
6 ways animated videos can benefit your business

6 ways animated videos can benefit your business

Here are the six unique ways animated videos can help your brand image and increase ROI today.

Brandon Houston April 26, 2016
A step-by-step guide to incorporating video into live events

A step-by-step guide to incorporating video into live events

Events are an important resource for B2B companies.

Brandon Houston February 9, 2016
4 video marketing challenges and how to overcome them

4 video marketing challenges and how to overcome them

Video is known to be an effective part of a marketing strategy, but marketing teams often face challenges getting their video marketing strategies off the groun…

Brandon Houston January 4, 2016
The importance of a video distribution strategy

The importance of a video distribution strategy

Video remains a crucial part of marketing budgets.

Brandon Houston December 7, 2015
What Does It Mean to Be a Bold Marketer?

What Does It Mean to Be a Bold Marketer?

Do you remember the first time you saw him? He seemed to be born of the uncanny valley, a place usually reserved for artificial intelligence.

Brandon Houston July 1, 2015
5 Ways to Get Value Out of Your Explainer Video

5 Ways to Get Value Out of Your Explainer Video

So you've got a brand new explainer video.

Brandon Houston June 15, 2015
5 Ways Mobile Will Destroy Your Video Marketing Campaign

5 Ways Mobile Will Destroy Your Video Marketing Campaign

Here are five ways that mobile can be a landmine if you don't take the right steps to get your content in front of the right audience.

Brandon Houston June 8, 2015
Why You Should Use Video to Give Your Leads Some TLC

Why You Should Use Video to Give Your Leads Some TLC

Marketers can take a lesson from nature, especially when they're embarking on a lead generation campaign.

Brandon Houston May 26, 2015
The 60 Best Explainer Videos

The 60 Best Explainer Videos

It almost goes without saying that video marketing is the newest darling of the digital advertising world.

Brandon Houston May 18, 2015
Humor or Inspiration in Explainer Videos?

Humor or Inspiration in Explainer Videos?

You already know it's better to create an inspirational explainer video rather than to simply explain what your product does.

Brandon Houston April 20, 2015
How to Reach Your Target Audience Through Narrowcasting

How to Reach Your Target Audience Through Narrowcasting

Let's say you've created an e​-book to explain to buyers how to use a marketing platform.

Brandon Houston April 13, 2015