Skyrocket Your Email Click-Through Rate With Video
The average email inbox is not a serene Zen garden of well-organized messages; it’s a crowded, hectic venue full of personal correspondence, special offers,…
Why Creativity Matters in B2B Marketing
Being a B2B brand does not give you a license to bore. Even if you’re working in an industry perceived as boring and selling products to businesses with the…
How explainer videos increase inbound marketing
If you have a product you are trying to sell, explainer videos are a great way to boost your customer base.
4 storytelling strategies B2B companies should use to generate ROI on videos
Here's how to tug at your viewer's emotions by following these four storytelling techniques and plot points for your animated company videos to increase ROI.
6 ways animated videos can benefit your business
Here are the six unique ways animated videos can help your brand image and increase ROI today.
A step-by-step guide to incorporating video into live events
Events are an important resource for B2B companies.
4 video marketing challenges and how to overcome them
Video is known to be an effective part of a marketing strategy, but marketing teams often face challenges getting their video marketing strategies off the groun…
What Does It Mean to Be a Bold Marketer?
Do you remember the first time you saw him? He seemed to be born of the uncanny valley, a place usually reserved for artificial intelligence.
5 Ways Mobile Will Destroy Your Video Marketing Campaign
Here are five ways that mobile can be a landmine if you don't take the right steps to get your content in front of the right audience.
Why You Should Use Video to Give Your Leads Some TLC
Marketers can take a lesson from nature, especially when they're embarking on a lead generation campaign.
The 60 Best Explainer Videos
It almost goes without saying that video marketing is the newest darling of the digital advertising world.
If I Had More Time, I Would Have Made You a Shorter Video
"If I had more time, I would have written you a shorter letter."
Humor or Inspiration in Explainer Videos?
You already know it's better to create an inspirational explainer video rather than to simply explain what your product does.
How to Reach Your Target Audience Through Narrowcasting
Let's say you've created an e-book to explain to buyers how to use a marketing platform.