B2B Marketing


Category

4 video marketing challenges and how to overcome them

4 video marketing challenges and how to overcome them

Video is known to be an effective part of a marketing strategy, but marketing teams often face challenges getting their video marketing strategies off the groun…

Brandon Houston January 4, 2016
The importance of a video distribution strategy

The importance of a video distribution strategy

Video remains a crucial part of marketing budgets.

Brandon Houston December 7, 2015
What Does It Mean to Be a Bold Marketer?

What Does It Mean to Be a Bold Marketer?

Do you remember the first time you saw him? He seemed to be born of the uncanny valley, a place usually reserved for artificial intelligence.

Brandon Houston July 1, 2015
5 Ways to Get Value Out of Your Explainer Video

5 Ways to Get Value Out of Your Explainer Video

So you've got a brand new explainer video.

Brandon Houston June 15, 2015
5 Ways Mobile Will Destroy Your Video Marketing Campaign

5 Ways Mobile Will Destroy Your Video Marketing Campaign

Here are five ways that mobile can be a landmine if you don't take the right steps to get your content in front of the right audience.

Brandon Houston June 8, 2015
Why You Should Use Video to Give Your Leads Some TLC

Why You Should Use Video to Give Your Leads Some TLC

Marketers can take a lesson from nature, especially when they're embarking on a lead generation campaign.

Brandon Houston May 26, 2015
The 60 Best Explainer Videos

The 60 Best Explainer Videos

It almost goes without saying that video marketing is the newest darling of the digital advertising world.

Brandon Houston May 18, 2015
Humor or Inspiration in Explainer Videos?

Humor or Inspiration in Explainer Videos?

You already know it's better to create an inspirational explainer video rather than to simply explain what your product does.

Brandon Houston April 20, 2015
How to Reach Your Target Audience Through Narrowcasting

How to Reach Your Target Audience Through Narrowcasting

Let's say you've created an e​-book to explain to buyers how to use a marketing platform.

Brandon Houston April 13, 2015
Video Marketing Creative Brief: Why You Need One

Video Marketing Creative Brief: Why You Need One

When embarking on a project like an explainer video, it can be tempting to dive in headfirst.

Brandon Houston March 27, 2015
5 Things Not to Do When Asking for a Customer Testimonial

5 Things Not to Do When Asking for a Customer Testimonial

Think about the last time you made an important purchase.

Brandon Houston March 23, 2015
Marketers Can Learn From Facebook's Personalized Videos

Marketers Can Learn From Facebook's Personalized Videos

Around Thanksgiving last year, Facebook rolled out "say thanks" videos, which enabled users to create a video thanking an individual friend for good times.

Brandon Houston March 16, 2015
Why Marketers Should Sell With Facts, Not Flash

Why Marketers Should Sell With Facts, Not Flash

Here at Switch Video, our clients often want to use animated video to help explain some of the interesting but hidden things inside their supply chains or how their…

Brandon Houston March 2, 2015
Surprising Ways to Use Video

Surprising Ways to Use Video

Every day, video becomes a more valuable part of the marketer's toolkit.

Brandon Houston February 27, 2015