Video Marketing Creative Brief: Why You Need One
When embarking on a project like an explainer video, it can be tempting to dive in headfirst.
5 Things Not to Do When Asking for a Customer Testimonial
Think about the last time you made an important purchase.
Marketers Can Learn From Facebook's Personalized Videos
Around Thanksgiving last year, Facebook rolled out "say thanks" videos, which enabled users to create a video thanking an individual friend for good times.
Why Marketers Should Sell With Facts, Not Flash
Here at Switch Video, our clients often want to use animated video to help explain some of the interesting but hidden things inside their supply chains or how their…
Surprising Ways to Use Video
Every day, video becomes a more valuable part of the marketer's toolkit.
Chris Gorell-Barnes on the Importance of Explainer Videos
In an interview with Switch, Chris Gorell-Barnes, CEO and Founder of Adjust Your Set, talked about why video continues to dominate the digital space, including its…
21st Century Marketers Can Learn from 1950's Mad Men
Many marketers will already be familiar with that quote. It's from the book "Ogilvy on Advertising" (18 Miracles of Research" pp158-163) published by Vintage Books…
Video Lets Marketers See in the Dark - the Dark Web, That is
Marketers these days love metrics. They love being able to see who visited their website when, who opened which email, and who was led to a conversion as a resu…
Jason Thibeault on the Brain Science That Makes Video Successful
In an interview with Switch, Jason Thibeault, senior director at Limelight Networks tells us that video is a vital part of marketing strategy because it's so deeply…
How 53% of Marketers Fail to Take Advantage of Transactional Emails
Transactional emails are a secret weapon for marketers who spend more of their time on promotional emails.
3 Tips to Make Interesting B2B Marketing Content
There's a misconception out there that B2B marketing can't be fun.
Creating a Kick Ass Video Marketing Strategy: Part 1
So you've decided to start a video marketing strategy.
Video Drives ROI, Says Brightcove's Stu Barnes
In a conversation with Switch, Stu Barnes, commercial director at Brightcove, an online video hosting platform, drove the point home that videos aren't just a tool…
Why You Should Choose an Aspirational Video and Script Over a Product Tour
At Switch, we consider the script one of the most important parts of the video creation process.