Video Marketing Creative Brief: Why You Need One

Video Marketing Creative Brief: Why You Need One

When embarking on a project like an explainer video, it can be tempting to dive in headfirst.

Brandon Houston March 27, 2015
5 Things Not to Do When Asking for a Customer Testimonial

5 Things Not to Do When Asking for a Customer Testimonial

Think about the last time you made an important purchase.

Brandon Houston March 23, 2015
Marketers Can Learn From Facebook's Personalized Videos

Marketers Can Learn From Facebook's Personalized Videos

Around Thanksgiving last year, Facebook rolled out "say thanks" videos, which enabled users to create a video thanking an individual friend for good times.

Brandon Houston March 16, 2015
Why Marketers Should Sell With Facts, Not Flash

Why Marketers Should Sell With Facts, Not Flash

Here at Switch Video, our clients often want to use animated video to help explain some of the interesting but hidden things inside their supply chains or how their…

Brandon Houston March 2, 2015
Surprising Ways to Use Video

Surprising Ways to Use Video

Every day, video becomes a more valuable part of the marketer's toolkit.

Brandon Houston February 27, 2015
Are Marketers Keeping up with Customer Centricity?

Are Marketers Keeping up with Customer Centricity?

It's an exciting time in marketing right now.

Brandon Houston February 23, 2015
Chris Gorell-Barnes on the Importance of Explainer Videos

Chris Gorell-Barnes on the Importance of Explainer Videos

In an interview with Switch, Chris Gorell-Barnes, CEO and Founder of Adjust Your Set, talked about why video continues to dominate the digital space, including its…

Brandon Houston February 20, 2015
21st Century Marketers Can Learn from 1950's Mad Men

21st Century Marketers Can Learn from 1950's Mad Men

Many marketers will already be familiar with that quote. It's from the book "Ogilvy on Advertising" (18 Miracles of Research" pp158-163) published by Vintage Books…

Brandon Houston February 13, 2015
Video Lets Marketers See in the Dark - the Dark Web, That is

Video Lets Marketers See in the Dark - the Dark Web, That is

Marketers these days love metrics. They love being able to see who visited their website when, who opened which email, and who was led to a conversion as a resu…

Brandon Houston February 9, 2015
Jason Thibeault on the Brain Science That Makes Video Successful

Jason Thibeault on the Brain Science That Makes Video Successful

In an interview with Switch, Jason Thibeault, senior director at Limelight Networks tells us that video is a vital part of marketing strategy because it's so deeply…

Brandon Houston February 3, 2015
How 53% of Marketers Fail to Take Advantage of Transactional Emails

How 53% of Marketers Fail to Take Advantage of Transactional Emails

Transactional emails are a secret weapon for marketers who spend more of their time on promotional emails.

Brandon Houston January 29, 2015
3 Tips to Make Interesting B2B Marketing Content

3 Tips to Make Interesting B2B Marketing Content

There's a misconception out there that B2B marketing can't be fun.

Brandon Houston January 27, 2015
Video Drives ROI, Says Brightcove's Stu Barnes

Video Drives ROI, Says Brightcove's Stu Barnes

In a conversation with Switch, Stu Barnes, commercial director at Brightcove, an online video hosting platform, drove the point home that videos aren't just a tool…

Brandon Houston January 20, 2015
Video Expert Greg Jarboe Describes Explainers as a Vital Part of the Marketer's Toolkit

Video Expert Greg Jarboe Describes Explainers as a Vital Part of the Marketer's Toolkit

Greg Jarboe, president of SEO-PR, truly understands the importance of populating YouTube with a variety of content to fit all levels of the buying cycle. 

Brandon Houston January 6, 2015