Jason Thibeault on the Brain Science That Makes Video Successful

Jason Thibeault on the Brain Science That Makes Video Successful

In an interview with Switch, Jason Thibeault, senior director at Limelight Networks tells us that video is a vital part of marketing strategy because it's so deeply…

Brandon Houston February 3, 2015
How 53% of Marketers Fail to Take Advantage of Transactional Emails

How 53% of Marketers Fail to Take Advantage of Transactional Emails

Transactional emails are a secret weapon for marketers who spend more of their time on promotional emails.

Brandon Houston January 29, 2015
3 Tips to Make Interesting B2B Marketing Content

3 Tips to Make Interesting B2B Marketing Content

There's a misconception out there that B2B marketing can't be fun.

Brandon Houston January 27, 2015
Video Drives ROI, Says Brightcove's Stu Barnes

Video Drives ROI, Says Brightcove's Stu Barnes

In a conversation with Switch, Stu Barnes, commercial director at Brightcove, an online video hosting platform, drove the point home that videos aren't just a tool…

Brandon Houston January 20, 2015
Video Expert Greg Jarboe Describes Explainers as a Vital Part of the Marketer's Toolkit

Video Expert Greg Jarboe Describes Explainers as a Vital Part of the Marketer's Toolkit

Greg Jarboe, president of SEO-PR, truly understands the importance of populating YouTube with a variety of content to fit all levels of the buying cycle. 

Brandon Houston January 6, 2015
Ryan Noel Talks Explainer Videos and Future Trends

Ryan Noel Talks Explainer Videos and Future Trends

Ryan Noel, Media Specialist at Blast Media, called video "the great equalizer" for most marketing budgets. 

Brandon Houston December 25, 2014
Losing with Antiquated Marketing? Learn from Social Selling.

Losing with Antiquated Marketing? Learn from Social Selling.

The buying process has been changing for some time, and sales needs to change along with it.

Brandon Houston December 11, 2014
9 extreme photos of Craig Rosenberg that will make you smile every time.

9 extreme photos of Craig Rosenberg that will make you smile every time.

Craig Rosenberg has a great blog known for sharing great content. He is respected, trusted, and a valuable resource for many high growth companies. It was only a…

Brandon Houston December 10, 2014
Kurt Lohse on Current and Upcoming Video Trends

Kurt Lohse on Current and Upcoming Video Trends

We recently sat down with Kurt Lohse, Marketing Director at PopTent, to pick his brain about current and upcoming trends in digital video.

Brandon Houston December 9, 2014
What Makes Switch Video Different?

What Makes Switch Video Different?

Switch makes videos that help customers explain big ideas to target audiences, whether it’s highlighting a big problem, introducing a solution, or simply explaining…

Brandon Houston December 4, 2014
The Buyer’s Experience Vs. the Sales Cycle

The Buyer’s Experience Vs. the Sales Cycle

Many companies know they can use content for each phase of the buyer's cycle, but many people don't know that video is one of the best forms of content to use when…

Brandon Houston December 4, 2014
Video Expert Chris Vasquez on Emotion, Optimization, and the Future of the Explainer Video

Video Expert Chris Vasquez on Emotion, Optimization, and the Future of the Explainer Video

At Switch Video, we pride ourselves with being on the cutting edge of digital video, and that means doing a lot of ongoing research to keep up with online video…

Brandon Houston November 25, 2014
Storytelling Tips for Video Marketers

Storytelling Tips for Video Marketers

People often find stories more memorable and compelling than just a straight statement of facts.

Brandon Houston November 18, 2014