Jason Thibeault on the Brain Science That Makes Video Successful
In an interview with Switch, Jason Thibeault, senior director at Limelight Networks tells us that video is a vital part of marketing strategy because it's so deeply…
How 53% of Marketers Fail to Take Advantage of Transactional Emails
Transactional emails are a secret weapon for marketers who spend more of their time on promotional emails.
3 Tips to Make Interesting B2B Marketing Content
There's a misconception out there that B2B marketing can't be fun.
Creating a Kick Ass Video Marketing Strategy: Part 1
So you've decided to start a video marketing strategy.
Video Drives ROI, Says Brightcove's Stu Barnes
In a conversation with Switch, Stu Barnes, commercial director at Brightcove, an online video hosting platform, drove the point home that videos aren't just a tool…
Why You Should Choose an Aspirational Video and Script Over a Product Tour
At Switch, we consider the script one of the most important parts of the video creation process.
Video Expert Greg Jarboe Describes Explainers as a Vital Part of the Marketer's Toolkit
Greg Jarboe, president of SEO-PR, truly understands the importance of populating YouTube with a variety of content to fit all levels of the buying cycle.
Ryan Noel Talks Explainer Videos and Future Trends
Ryan Noel, Media Specialist at Blast Media, called video "the great equalizer" for most marketing budgets.
Losing with Antiquated Marketing? Learn from Social Selling.
The buying process has been changing for some time, and sales needs to change along with it.
9 extreme photos of Craig Rosenberg that will make you smile every time.
Craig Rosenberg has a great blog known for sharing great content. He is respected, trusted, and a valuable resource for many high growth companies. It was only a…
Kurt Lohse on Current and Upcoming Video Trends
We recently sat down with Kurt Lohse, Marketing Director at PopTent, to pick his brain about current and upcoming trends in digital video.
What Makes Switch Video Different?
Switch makes videos that help customers explain big ideas to target audiences, whether it’s highlighting a big problem, introducing a solution, or simply explaining…
The Buyer’s Experience Vs. the Sales Cycle
Many companies know they can use content for each phase of the buyer's cycle, but many people don't know that video is one of the best forms of content to use when…
Use Video to Meet Marketing Goals
Video can help companies meet their top marketing objectives.
Video Expert Chris Vasquez on Emotion, Optimization, and the Future of the Explainer Video
At Switch Video, we pride ourselves with being on the cutting edge of digital video, and that means doing a lot of ongoing research to keep up with online video…
Storytelling Tips for Video Marketers
People often find stories more memorable and compelling than just a straight statement of facts.