Video Expert Greg Jarboe Describes Explainers as a Vital Part of the Marketer's Toolkit
Greg Jarboe, president of SEO-PR, truly understands the importance of populating YouTube with a variety of content to fit all levels of the buying cycle.
Ryan Noel Talks Explainer Videos and Future Trends
Ryan Noel, Media Specialist at Blast Media, called video "the great equalizer" for most marketing budgets.
Losing with Antiquated Marketing? Learn from Social Selling.
The buying process has been changing for some time, and sales needs to change along with it.
9 extreme photos of Craig Rosenberg that will make you smile every time.
Craig Rosenberg has a great blog known for sharing great content. He is respected, trusted, and a valuable resource for many high growth companies. It was only a…
Kurt Lohse on Current and Upcoming Video Trends
We recently sat down with Kurt Lohse, Marketing Director at PopTent, to pick his brain about current and upcoming trends in digital video.
What Makes Switch Video Different?
Switch makes videos that help customers explain big ideas to target audiences, whether it’s highlighting a big problem, introducing a solution, or simply explaining…
The Buyer’s Experience Vs. the Sales Cycle
Many companies know they can use content for each phase of the buyer's cycle, but many people don't know that video is one of the best forms of content to use when…
Use Video to Meet Marketing Goals
Video can help companies meet their top marketing objectives.
Video Expert Chris Vasquez on Emotion, Optimization, and the Future of the Explainer Video
At Switch Video, we pride ourselves with being on the cutting edge of digital video, and that means doing a lot of ongoing research to keep up with online video…
Storytelling Tips for Video Marketers
People often find stories more memorable and compelling than just a straight statement of facts.
Why Video is Essential for Marketing IT Products
For companies that have a product or service that's difficult to understand, video is an especially vital piece of your marketing strategy. If you have a cutting-edge…
How Stories Influence The Decision-Making Process
There's a reason that stories in explainer videos are so successful. Researchers continue to discover that stories impact us at a neurological level, which makes…
Facebook Becomes More Video-Friendly
If you aren't uploading your marketing videos to Facebook, you’re missing out on an additional marketing content platform. Several recent changes on the social…
How Switch Merge Increased CTR by 272%
You’ve probably heard us talk about Switch Merge before - our technology for video merge. Like mail merge, but for video. In case you don’t quite remember what…
Creating the Right Videos for Your Sales Funnel
The versatility of video makes it ideal for the entire sales funnel process. Keep reading to learn what kind of videos you will need for each part of the sales funnel.…
Here’s Why Americans Love Digital Video & How Companies are Adapting
Digital video is becoming the source of entertainment for many Americans. A new survey from GfK Media and Entertainment found U.S. adults are watching more digital…