4 Tips to Consider When Starting Your Video Script
Companies are catching onto the idea that explainer videos can help them increase conversions, but sometimes marketers don’t know where to start. Delving into…
Venture Capitalist vs. Crowdfunding: What’s the Difference?
Having trouble deciding how to fund your startup? We created a video underlining some of the key differences between venture capitalist and crowdfunding. Watch it…
Innovate Your B2B Marketing Strategy with Video
As a marketer, we tend to focus on the product we’re marketing, the value of products and services, to business leaders. While we focus on what we are marketing,…
Why You Need to Focus on Storytelling in Marketing
Creating a good story can often be crucial to getting people to pay attention to what you're saying. On the other hand, crafting a story around your data sets can…
Why Visuals are Better for Marketing and Increasing Conversions
Writing will always have its place, but marketers are discovering the value of visual materials as a strong marketing tool. There's something to the old adage, a…
Marketing in the Age of Hyper-Personalization: What it is & What You Need to Know
Personalization has become a key part of today’s marketing strategy. This has been true for a while now, but we’re actually talking about a different kind of…
Hard CTA vs. Soft CTA: Which is Better?
As a marketing professional, we can all agree that videos need to include a call to action, but which CTA is best for your video? Hard or soft? You can actually…
Outperforming the Average Video, A Case Study
Rypple, a human resources platform, wanted an explainer video that would effectively demonstrate the value of their services and invite viewers to sign up for a…
Give Your Brand Personality With Video
One of the benefits of video is being able to show and share your personality. Whether you are looking to put a face to your company or simply demonstrate your company's…
How Inbenta Increased Conversions by 20%
When companies have complicated services that speak to a wide variety of audiences, an explainer video can help convey their message in a clear and concise manner.…
GrowthBeat Innovation Showdown - Here We Come!
This is what Switch has been waiting for. Switch Merge has been nominated as one of eight finalists in this year’s 2014 GrowthBeat Innovation Showdown, whose…
Videos Outperform All Other Content on Facebook
Have you ever noticed the type of content businesses are posting on their Facebook page? In case you haven’t noticed, video content is slowly starting to invade…
How to Use Humor to Breathe Life in B2B Marketing
Many B2C companies know how to harness the power of humor in their video marketing campaigns. B2B marketing, on the other hand, is often pretty dry.
Why Using Video Throughout Your Marketing is Smart
Businesses that aren't using video as part of their content strategy are seriously missing out.
How Rypple Beat The Odds With Video Plays
Most marketers will say that people don't watch long videos online anymore, at least when it comes to product or explainer videos.
Why Video is the Future of Marketing
Ever realize how competitive the marketing industry has become?