3 Ways To Use Explainer Videos For Marketing
Companies can use explainer videos to make conversions. Since animated video engages consumers quickly, viewers are more likely to watch the content entirely and…
What Marketers Need To Know About The Magical No. 7
The brain is a powerful organ, but it's not infallible. When marketers are designing campaigns, it's important to keep the limitations of memory in mind to maximize…
Switch Founder and CEO Andrew Angus Interviewed on Bloomberg West
Andrew Angus, founder and CEO of Switch Video, was featured in an interview with Bloomberg Business News.
Switch Announces Partnership with Bloomberg West
Switch is excited to announce it will be partnering with Bloomberg TV, an international cable and satellite business news television channel, to produce short explainer…
From Kodak to Vine: Marketing in the Mad Men Era and Today
In advertising, the tech whiz and the graphic designer often seem opposed to one another. This raises the question: What makes a good marketing campaign? Is it metrics,…
10 Great Explainer Videos to Watch Right Now
There are so many great explainer videos out there. Here are just a few favorites chosen by our illustrators.
Do Emails With Video Have a Higher Open Rate?
Marketers often struggle to reach prospects with email.
Top 4 Video Marketing Mistakes
Animated explainer video can be a successful marketing tool when done correctly. However, when done incorrectly, it can be a waste of time and energy. Luckily, it’s…
Create unique videos to guide the buyer's journey
More than ever, executives are using video for their product research.
Use Personalized Video in Email to Increase Conversions
Video is quickly becoming the most sought-after marketing channel.
How Story and Metaphor Combine to Create an Effective Explainer Video
Using storytelling and metaphor in animated videos allows companies to craft an effective explainer video to explain complicated ideas.
Personalization + Switch Video is a Match Made in Marketing Heaven
We’re excited. Today we are proud to officially announce the release of Switch Merge, a new product. Think of it as “mail merge” for video. And it’s…
Neurochemistry, Empathy, & the Power of Story
Explainer videos are used to explain your products or services to customers or potential customers. Some companies have used explainer videos and become millionaires…
CrazyEgg Guest Post : 9 Ways To Turn Web Video Into Your #1 Sales Tool
Want to know how to turn your online video into your number one sales tool? Andrew Angus gives the lowdown on the 9 ways that you can make that happen below! According…
60 Seconds : Check the Pipes
People have been telling stories for many thousands of years and believe it or not, some of the things that were effective way back when are just as powerful today.…
Why Does Brain Science Matter in Creating Video?
The human brain is a powerful thing. Each of our five senses lead us to perceive things differently and alter our approach to situations. Marketers have used our…