Being a B2B brand does not give you a license to bore. Even if you’re working in an industry perceived as boring and selling products to businesses with the same stereotype, curing insomnia is not a great way to engage any target audience. Don’t lose sight of the fact that businesses are made up of …
If you have a product you are trying to sell, explainer videos are a great way to boost your customer base.
Here’s how to tug at your viewer’s emotions by following these four storytelling techniques and plot points for your animated company videos to increase ROI.
Video remains a crucial part of marketing budgets.
So you’ve got a brand new explainer video.
“If I had more time, I would have written you a shorter letter.”
There’s more than one approach to fishing.
Many marketers will already be familiar with that quote. It’s from the book “Ogilvy on Advertising” (18 Miracles of Research” pp158-163) published by Vintage Books in 1983.
So you’ve decided to start a video marketing strategy.
At Switch, we consider the script one of the most important parts of the video creation process.