Why Creativity Matters in B2B Marketing

Why Creativity Matters in B2B Marketing

Being a B2B brand does not give you a license to bore. Even if you’re working in an industry perceived as boring and selling products to businesses with the…

Brandon Houston March 21, 2017
How explainer videos increase inbound marketing

How explainer videos increase inbound marketing

If you have a product you are trying to sell, explainer videos are a great way to boost your customer base.

Brandon Houston June 21, 2016
4 storytelling strategies B2B companies should use to generate ROI on videos

4 storytelling strategies B2B companies should use to generate ROI on videos

Here's how to tug at your viewer's emotions by following these four storytelling techniques and plot points for your animated company videos to increase ROI.

Brandon Houston May 12, 2016
The importance of a video distribution strategy

The importance of a video distribution strategy

Video remains a crucial part of marketing budgets.

Brandon Houston December 7, 2015
5 Ways to Get Value Out of Your Explainer Video

5 Ways to Get Value Out of Your Explainer Video

So you've got a brand new explainer video.

Brandon Houston June 15, 2015
21st Century Marketers Can Learn from 1950's Mad Men

21st Century Marketers Can Learn from 1950's Mad Men

Many marketers will already be familiar with that quote. It's from the book "Ogilvy on Advertising" (18 Miracles of Research" pp158-163) published by Vintage Books…

Brandon Houston February 13, 2015
Why You Should Choose an Aspirational Video and Script Over a Product Tour

Why You Should Choose an Aspirational Video and Script Over a Product Tour

At Switch, we consider the script one of the most important parts of the video creation process.

Brandon Houston January 15, 2015
Split Testing Splash Screens: The Easiest Optimization Trick You're Not Doing

Split Testing Splash Screens: The Easiest Optimization Trick You're Not Doing

There's a lot of elements to making the perfect marketing video, but one that's often overlooked is the splash screen or thumbnail image.

Brandon Houston January 13, 2015
A Modern Marketer’s Video Gets Personal for the Holidays

A Modern Marketer’s Video Gets Personal for the Holidays

We all get Holiday emails this time of year from the businesses we support. How delightful! A company you enjoy working with is showing its appreciation and respect…

Brandon Houston December 18, 2014
Losing with Antiquated Marketing? Learn from Social Selling.

Losing with Antiquated Marketing? Learn from Social Selling.

The buying process has been changing for some time, and sales needs to change along with it.

Brandon Houston December 11, 2014
What Makes Switch Video Different?

What Makes Switch Video Different?

Switch makes videos that help customers explain big ideas to target audiences, whether it’s highlighting a big problem, introducing a solution, or simply explaining…

Brandon Houston December 4, 2014
Increase Conversions on Your Video Landing Page with Split Testing

Increase Conversions on Your Video Landing Page with Split Testing

If you're in marketing, you know that a little experimentation can make a big difference in customer engagement.

Brandon Houston November 20, 2014
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