Inject Some Life Into Your Next Animated Video
While all of our explainer videos are lively, they’re not necessarily life-like. After all, animation is our specialty but we recognize the impact live video can…
Metrics That Matter
There are many ways to measure the performance of your video that go beyond just views. While it’s easy to fixate on that number and rewarding to see it climb,…
Hook, Line, Sinker: Using Video to Flow Through the Funnel
If it seems like we’re champions for using video as a marketing and sales tool, it’s because we are. It’s also because it works! We’ve helped our clients…
Live Action or Animated Video?
Will the “lights, camera, action” of a live video work best? Or will the audience be moved by the magic of animation? There’s room for both in your…
Increase Conversion Rates with Video
For consumers, the digital stratosphere is rife with noise: web banners and retargeting and whitepapers – oh my! Coupled with the ways in which users consume…
Why Spend Money on a Video?
The Bar is Set Higher for Video Today You likely don’t need reminding, but video is one of the most powerful forms of messaging around today. Video is not so new…
Why Creativity Matters in B2B Marketing
Being a B2B brand does not give you a license to bore. Even if you’re working in an industry perceived as boring and selling products to businesses with the…
How explainer videos increase inbound marketing
If you have a product you are trying to sell, explainer videos are a great way to boost your customer base.
4 storytelling strategies B2B companies should use to generate ROI on videos
Here's how to tug at your viewer's emotions by following these four storytelling techniques and plot points for your animated company videos to increase ROI.
The importance of a video distribution strategy
Video remains a crucial part of marketing budgets.
5 Ways to Get Value Out of Your Explainer Video
So you've got a brand new explainer video.
If I Had More Time, I Would Have Made You a Shorter Video
"If I had more time, I would have written you a shorter letter."
Go After the White Whale with Account-Based Marketing
There's more than one approach to fishing.
21st Century Marketers Can Learn from 1950's Mad Men
Many marketers will already be familiar with that quote. It's from the book "Ogilvy on Advertising" (18 Miracles of Research" pp158-163) published by Vintage Books…
Creating a Kick Ass Video Marketing Strategy: Part 1
So you've decided to start a video marketing strategy.
Why You Should Choose an Aspirational Video and Script Over a Product Tour
At Switch, we consider the script one of the most important parts of the video creation process.