Split Testing Splash Screens: The Easiest Optimization Trick You're Not Doing
There's a lot of elements to making the perfect marketing video, but one that's often overlooked is the splash screen or thumbnail image.
A Modern Marketer’s Video Gets Personal for the Holidays
We all get Holiday emails this time of year from the businesses we support. How delightful! A company you enjoy working with is showing its appreciation and respect…
Losing with Antiquated Marketing? Learn from Social Selling.
The buying process has been changing for some time, and sales needs to change along with it.
What Makes Switch Video Different?
Switch makes videos that help customers explain big ideas to target audiences, whether it’s highlighting a big problem, introducing a solution, or simply explaining…
Use Video to Meet Marketing Goals
Video can help companies meet their top marketing objectives.
Increase Conversions on Your Video Landing Page with Split Testing
If you're in marketing, you know that a little experimentation can make a big difference in customer engagement.
3 Tips on Increasing Landing Page Conversions with Video
Using video on a landing page can significantly increase conversions. People love watching video; it's short, engaging, and way more interesting than reading an…
Reactivating Your Lead List with Video
Video can help companies get old customers and prospects interested your services again.
Use Personalized Video in Email to Increase Conversions
Video is quickly becoming the most sought-after marketing channel.
How Story and Metaphor Combine to Create an Effective Explainer Video
Using storytelling and metaphor in animated videos allows companies to craft an effective explainer video to explain complicated ideas.