60 or 90 seconds? How to Decide the Length of Your Explainer Video

60 or 90 seconds? How to Decide the Length of Your Explainer Video

Is longer better when it comes to explainer videos? It’s a question we’re commonly asked but before we get to the answer, we have some questions for you. We…

Julie Kaden May 9, 2019
Micro Content

Micro Content

As the name suggests, micro content is short and sweet and easy to digest. Web usability expert Jakob Nielsen coined the term in 1998, long before the digital revolution,…

Julie Kaden March 26, 2019
Live Action or Animated Video?

Live Action or Animated Video?

Will the “lights, camera, action” of a live video work best? Or will the audience be moved by the magic of animation?   There’s room for both in your…

Beth Fleming February 22, 2019
Forward Looking Video Trends

Forward Looking Video Trends

As with anything, some video trends evolve and are sustained over time (safe to say YouTube is here to stay), while others decline as quickly as their popularity…

Julie Kaden February 7, 2019
Increase Conversion Rates with Video

Increase Conversion Rates with Video

For consumers, the digital stratosphere is rife with noise: web banners and retargeting and whitepapers – oh my! Coupled with the ways in which users consume…

Julie Kaden January 17, 2019
2018: A Year in Review

2018: A Year in Review

As another year draws to a close, it’s prime time to reflect on the past 350+ days. While it may not align with your fiscal year end, the calendar year end is a…

Julie Kaden January 4, 2019
Why Spend Money on a Video?

Why Spend Money on a Video?

The Bar is Set Higher for Video Today You likely don’t need reminding, but video is one of the most powerful forms of messaging around today. Video is not so new…

Beth Fleming December 18, 2018
How to Succeed on Facebook with Video

How to Succeed on Facebook with Video

Before we get to the meat of this blog, we’d like to whet your appetite with the latest legal troubles plaguing Facebook, as it relates to video marketing on the…

Brandon Houston November 13, 2018
IGTV is Here - Celebrating A New Channel For Video

IGTV is Here - Celebrating A New Channel For Video

Betting on Mobile Video Instagram got the memo: by 2021 mobile video will account for 78% of total mobile data traffic. Betting heavily on the growing popularity…

Beth Fleming July 17, 2018
The Definitive Guide to Your Social Video Strategy

The Definitive Guide to Your Social Video Strategy

It’s no secret how crucial video is to your content marketing strategy. It’s engaging, it ranks better in search engines, and it converts better than…

Brandon Houston October 2, 2017