Inject Some Life Into Your Next Animated Video
While all of our explainer videos are lively, they’re not necessarily life-like. After all, animation is our specialty but we recognize the impact live video can…
60 or 90 seconds? How to Decide the Length of Your Explainer Video
Is longer better when it comes to explainer videos? It’s a question we’re commonly asked but before we get to the answer, we have some questions for you. We…
Micro Content
As the name suggests, micro content is short and sweet and easy to digest. Web usability expert Jakob Nielsen coined the term in 1998, long before the digital revolution,…
Live Action or Animated Video?
Will the “lights, camera, action” of a live video work best? Or will the audience be moved by the magic of animation? There’s room for both in your…
Forward Looking Video Trends
As with anything, some video trends evolve and are sustained over time (safe to say YouTube is here to stay), while others decline as quickly as their popularity…
Increase Conversion Rates with Video
For consumers, the digital stratosphere is rife with noise: web banners and retargeting and whitepapers – oh my! Coupled with the ways in which users consume…
2018: A Year in Review
As another year draws to a close, it’s prime time to reflect on the past 350+ days. While it may not align with your fiscal year end, the calendar year end is a…
Why Spend Money on a Video?
The Bar is Set Higher for Video Today You likely don’t need reminding, but video is one of the most powerful forms of messaging around today. Video is not so new…
How to Succeed on Facebook with Video
Before we get to the meat of this blog, we’d like to whet your appetite with the latest legal troubles plaguing Facebook, as it relates to video marketing on the…
IGTV is Here - Celebrating A New Channel For Video
Betting on Mobile Video Instagram got the memo: by 2021 mobile video will account for 78% of total mobile data traffic. Betting heavily on the growing popularity…
The Definitive Guide to Your Social Video Strategy
It’s no secret how crucial video is to your content marketing strategy. It’s engaging, it ranks better in search engines, and it converts better than…