The Importance of a Great Script

The Importance of a Great Script

The script used in an explainer video plays a pivotal role.

Brandon Houston April 4, 2017
How to Explain Your Business in 60 Seconds

How to Explain Your Business in 60 Seconds

Here is how you explain a business in 60 seconds or less.

Brandon Houston July 25, 2016
What makes an explainer video great

What makes an explainer video great

Explainer videos are a huge asset to companies, particularly if they are web-based. But how can you tell if an explainer video is any good?

Brandon Houston June 28, 2016
4 storytelling strategies B2B companies should use to generate ROI on videos

4 storytelling strategies B2B companies should use to generate ROI on videos

Here's how to tug at your viewer's emotions by following these four storytelling techniques and plot points for your animated company videos to increase ROI.

Brandon Houston May 12, 2016
6 ways animated videos can benefit your business

6 ways animated videos can benefit your business

Here are the six unique ways animated videos can help your brand image and increase ROI today.

Brandon Houston April 26, 2016
Humor or Inspiration in Explainer Videos?

Humor or Inspiration in Explainer Videos?

You already know it's better to create an inspirational explainer video rather than to simply explain what your product does.

Brandon Houston April 20, 2015
Jason Thibeault on the Brain Science That Makes Video Successful

Jason Thibeault on the Brain Science That Makes Video Successful

In an interview with Switch, Jason Thibeault, senior director at Limelight Networks tells us that video is a vital part of marketing strategy because it's so deeply…

Brandon Houston February 3, 2015
3 Tips to Make Interesting B2B Marketing Content

3 Tips to Make Interesting B2B Marketing Content

There's a misconception out there that B2B marketing can't be fun.

Brandon Houston January 27, 2015
Why You Should Choose an Aspirational Video and Script Over a Product Tour

Why You Should Choose an Aspirational Video and Script Over a Product Tour

At Switch, we consider the script one of the most important parts of the video creation process.

Brandon Houston January 15, 2015
3 Tips for Making Shareable Videos

3 Tips for Making Shareable Videos

How do you make content that customers want to share?

Brandon Houston January 8, 2015
12 Days of Switch Explainer Videos: Craig Rosenberg

12 Days of Switch Explainer Videos: Craig Rosenberg

Happy Holidays from Switch Video! For the next 5 days, we’ll be counting down some of our favorite explainer videos and discussing a few key points as to what…

Brandon Houston December 19, 2014
12 Days of Switch Explainer Videos: Intermedia

12 Days of Switch Explainer Videos: Intermedia

Happy Holidays from Switch Video! For the next 8 days, we’ll be counting down some of our favorite explainer videos and discussing a few key points as to what…

Brandon Houston December 16, 2014
12 Days of Switch Explainer Videos: Global Online Academy

12 Days of Switch Explainer Videos: Global Online Academy

Happy Holidays from Switch Video! For the next 9 days, we’ll be counting down some of our favorite explainer videos and discussing a few key points as to what…

Brandon Houston December 15, 2014
12 Days of Switch Explainer Videos: Altrius Capital

12 Days of Switch Explainer Videos: Altrius Capital

Happy Holidays from Switch Video! For the next 12 days, we’ll be counting down some of our favorite explainer videos and discussing a few key points as to…

Brandon Houston December 12, 2014