The Science of Visual Storytelling

The Science of Visual Storytelling

News flash: we’re more than just pretty faces and graphic images! Here at Switch Video, we pride our craft on being composed of equal parts art and science. On…

Julie Kaden March 7, 2019
Live Action or Animated Video?

Live Action or Animated Video?

Will the “lights, camera, action” of a live video work best? Or will the audience be moved by the magic of animation?   There’s room for both in your…

Beth Fleming February 22, 2019
2018: A Year in Review

2018: A Year in Review

As another year draws to a close, it’s prime time to reflect on the past 350+ days. While it may not align with your fiscal year end, the calendar year end is a…

Julie Kaden January 4, 2019
Why Spend Money on a Video?

Why Spend Money on a Video?

The Bar is Set Higher for Video Today You likely don’t need reminding, but video is one of the most powerful forms of messaging around today. Video is not so new…

Beth Fleming December 18, 2018
Which is Better: A Female or Male Voice?

Which is Better: A Female or Male Voice?

Battle of the Sexes? The question comes up often. Should we use a man or a woman’s voice when making a video? The answer isn’t cut and dry – one sex is…

Beth Fleming October 24, 2018
IGTV is Here - Celebrating A New Channel For Video

IGTV is Here - Celebrating A New Channel For Video

Betting on Mobile Video Instagram got the memo: by 2021 mobile video will account for 78% of total mobile data traffic. Betting heavily on the growing popularity…

Beth Fleming July 17, 2018
The Importance of a Great Script

The Importance of a Great Script

The script used in an explainer video plays a pivotal role.

Brandon Houston April 4, 2017
How to Explain Your Business in 60 Seconds

How to Explain Your Business in 60 Seconds

Here is how you explain a business in 60 seconds or less.

Brandon Houston July 25, 2016
What makes an explainer video great

What makes an explainer video great

Explainer videos are a huge asset to companies, particularly if they are web-based. But how can you tell if an explainer video is any good?

Brandon Houston June 28, 2016
4 storytelling strategies B2B companies should use to generate ROI on videos

4 storytelling strategies B2B companies should use to generate ROI on videos

Here's how to tug at your viewer's emotions by following these four storytelling techniques and plot points for your animated company videos to increase ROI.

Brandon Houston May 12, 2016
6 ways animated videos can benefit your business

6 ways animated videos can benefit your business

Here are the six unique ways animated videos can help your brand image and increase ROI today.

Brandon Houston April 26, 2016
Humor or Inspiration in Explainer Videos?

Humor or Inspiration in Explainer Videos?

You already know it's better to create an inspirational explainer video rather than to simply explain what your product does.

Brandon Houston April 20, 2015
Jason Thibeault on the Brain Science That Makes Video Successful

Jason Thibeault on the Brain Science That Makes Video Successful

In an interview with Switch, Jason Thibeault, senior director at Limelight Networks tells us that video is a vital part of marketing strategy because it's so deeply…

Brandon Houston February 3, 2015
3 Tips to Make Interesting B2B Marketing Content

3 Tips to Make Interesting B2B Marketing Content

There's a misconception out there that B2B marketing can't be fun.

Brandon Houston January 27, 2015