Switch’s No Nonsense, Unpretentious Guide To Script-Writing.
The Don’ts. Writing a video script that meets all your digital marketing goals, doesn’t require a Pulitzer Prize or other big writing award. Follow our easy-to-understand…
Inject Some Life Into Your Next Animated Video
While all of our explainer videos are lively, they’re not necessarily life-like. After all, animation is our specialty but we recognize the impact live video can…
60 or 90 seconds? How to Decide the Length of Your Explainer Video
Is longer better when it comes to explainer videos? It’s a question we’re commonly asked but before we get to the answer, we have some questions for you. We…
The Science of Visual Storytelling
News flash: we’re more than just pretty faces and graphic images! Here at Switch Video, we pride our craft on being composed of equal parts art and science. On…
Live Action or Animated Video?
Will the “lights, camera, action” of a live video work best? Or will the audience be moved by the magic of animation? There’s room for both in your…
2018: A Year in Review
As another year draws to a close, it’s prime time to reflect on the past 350+ days. While it may not align with your fiscal year end, the calendar year end is a…
Why Spend Money on a Video?
The Bar is Set Higher for Video Today You likely don’t need reminding, but video is one of the most powerful forms of messaging around today. Video is not so new…
Which is Better: A Female or Male Voice?
Battle of the Sexes? The question comes up often. Should we use a man or a woman’s voice when making a video? The answer isn’t cut and dry – one sex is…
IGTV is Here - Celebrating A New Channel For Video
Betting on Mobile Video Instagram got the memo: by 2021 mobile video will account for 78% of total mobile data traffic. Betting heavily on the growing popularity…
The Importance of a Great Script
The script used in an explainer video plays a pivotal role.
How to Explain Your Business in 60 Seconds
Here is how you explain a business in 60 seconds or less.
What makes an explainer video great
Explainer videos are a huge asset to companies, particularly if they are web-based. But how can you tell if an explainer video is any good?
4 storytelling strategies B2B companies should use to generate ROI on videos
Here's how to tug at your viewer's emotions by following these four storytelling techniques and plot points for your animated company videos to increase ROI.
6 ways animated videos can benefit your business
Here are the six unique ways animated videos can help your brand image and increase ROI today.
If I Had More Time, I Would Have Made You a Shorter Video
"If I had more time, I would have written you a shorter letter."
Humor or Inspiration in Explainer Videos?
You already know it's better to create an inspirational explainer video rather than to simply explain what your product does.