60 or 90 seconds? How to Decide the Length of Your Explainer Video

60 or 90 seconds? How to Decide the Length of Your Explainer Video

Is longer better when it comes to explainer videos? It’s a question we’re commonly asked but before we get to the answer, we have some questions for you. We…

Julie Kaden May 9, 2019
The Science of Visual Storytelling

The Science of Visual Storytelling

News flash: we’re more than just pretty faces and graphic images! Here at Switch Video, we pride our craft on being composed of equal parts art and science. On…

Julie Kaden March 7, 2019
Which is Better: A Female or Male Voice?

Which is Better: A Female or Male Voice?

Battle of the Sexes? The question comes up often. Should we use a man or a woman’s voice when making a video? The answer isn’t cut and dry – one sex is…

Beth Fleming October 24, 2018
How to Explain Your Business in 60 Seconds

How to Explain Your Business in 60 Seconds

Here is how you explain a business in 60 seconds or less.

Brandon Houston July 25, 2016
Jason Thibeault on the Brain Science That Makes Video Successful

Jason Thibeault on the Brain Science That Makes Video Successful

In an interview with Switch, Jason Thibeault, senior director at Limelight Networks tells us that video is a vital part of marketing strategy because it's so deeply…

Brandon Houston February 3, 2015
3 Tips for Making Shareable Videos

3 Tips for Making Shareable Videos

How do you make content that customers want to share?

Brandon Houston January 8, 2015
What Makes Switch Video Different?

What Makes Switch Video Different?

Switch makes videos that help customers explain big ideas to target audiences, whether it’s highlighting a big problem, introducing a solution, or simply explaining…

Brandon Houston December 4, 2014
The Buyer’s Experience Vs. the Sales Cycle

The Buyer’s Experience Vs. the Sales Cycle

Many companies know they can use content for each phase of the buyer's cycle, but many people don't know that video is one of the best forms of content to use when…

Brandon Houston December 4, 2014
Storytelling Tips for Video Marketers

Storytelling Tips for Video Marketers

People often find stories more memorable and compelling than just a straight statement of facts.

Brandon Houston November 18, 2014
Outperforming the Average Video, A Case Study

Outperforming the Average Video, A Case Study

Rypple, a human resources platform, wanted an explainer video that would effectively demonstrate the value of their services and invite viewers to sign up for a…

Brandon Houston August 13, 2014
Check This Out: The Art of the Explainer Video

Check This Out: The Art of the Explainer Video

A bad explainer video might just be better than no video at all. At least that’s what I thought when I created my first “video” - using PowerPoint and a simple…

Brandon Houston August 6, 2014
Check This Out: The Definitive Guide to Corporate Explainer Video

Check This Out: The Definitive Guide to Corporate Explainer Video

Have you ever wondered what explainer videos are all about? You've seen a handful of these brief animated videos online or maybe even a few that we have made. But…

Brandon Houston August 5, 2014
Switch Founder and CEO Andrew Angus Interviewed on Bloomberg West

Switch Founder and CEO Andrew Angus Interviewed on Bloomberg West

Andrew Angus, founder and CEO of Switch Video, was featured in an interview with Bloomberg Business News.

Brandon Houston June 12, 2014
The Walt Disney Guide to Communication

The Walt Disney Guide to Communication

“Of all of our inventions for mass communication, pictures still speak the most universally understood language.” – Walt Disney Walt Disney knew what he…

Brandon Houston October 31, 2013