How to Explain Your Business in 60 Seconds

How to Explain Your Business in 60 Seconds

Here is how you explain a business in 60 seconds or less.

Brandon Houston July 25, 2016
Jason Thibeault on the Brain Science That Makes Video Successful

Jason Thibeault on the Brain Science That Makes Video Successful

In an interview with Switch, Jason Thibeault, senior director at Limelight Networks tells us that video is a vital part of marketing strategy because it's so deeply…

Brandon Houston February 3, 2015
Why You Should Choose an Aspirational Video and Script Over a Product Tour

Why You Should Choose an Aspirational Video and Script Over a Product Tour

At Switch, we consider the script one of the most important parts of the video creation process.

Brandon Houston January 15, 2015
3 Tips for Making Shareable Videos

3 Tips for Making Shareable Videos

How do you make content that customers want to share?

Brandon Houston January 8, 2015
What Makes Switch Video Different?

What Makes Switch Video Different?

Switch makes videos that help customers explain big ideas to target audiences, whether it’s highlighting a big problem, introducing a solution, or simply explaining…

Brandon Houston December 4, 2014
The Buyer’s Experience Vs. the Sales Cycle

The Buyer’s Experience Vs. the Sales Cycle

Many companies know they can use content for each phase of the buyer's cycle, but many people don't know that video is one of the best forms of content to use when…

Brandon Houston December 4, 2014
Storytelling Tips for Video Marketers

Storytelling Tips for Video Marketers

People often find stories more memorable and compelling than just a straight statement of facts.

Brandon Houston November 18, 2014
Outperforming the Average Video, A Case Study

Outperforming the Average Video, A Case Study

Rypple, a human resources platform, wanted an explainer video that would effectively demonstrate the value of their services and invite viewers to sign up for a…

Brandon Houston August 13, 2014
Check This Out: The Art of the Explainer Video

Check This Out: The Art of the Explainer Video

A bad explainer video might just be better than no video at all. At least that’s what I thought when I created my first “video” - using PowerPoint and a simple…

Brandon Houston August 6, 2014
Check This Out: The Definitive Guide to Corporate Explainer Video

Check This Out: The Definitive Guide to Corporate Explainer Video

Have you ever wondered what explainer videos are all about? You've seen a handful of these brief animated videos online or maybe even a few that we have made. But…

Brandon Houston August 5, 2014
Switch Founder and CEO Andrew Angus Interviewed on Bloomberg West

Switch Founder and CEO Andrew Angus Interviewed on Bloomberg West

Andrew Angus, founder and CEO of Switch Video, was featured in an interview with Bloomberg Business News.

Brandon Houston June 12, 2014
The Walt Disney Guide to Communication

The Walt Disney Guide to Communication

“Of all of our inventions for mass communication, pictures still speak the most universally understood language.” – Walt Disney Walt Disney knew what he…

Brandon Houston October 31, 2013
How Does the Brain Build Memories?

How Does the Brain Build Memories?

An explainer video can be powerful only if it is memorable. It can be the key to capturing the imagination of potential customers and driving conversions as long…

Brandon Houston June 13, 2013
The Visual, the Verbal, & the Video

The Visual, the Verbal, & the Video

You’ve read all the reports in the media about how effective video is for converting visitors into customers. For example: Retail site visitors who view video…

Brandon Houston May 30, 2013
60 Seconds : Check the Pipes

60 Seconds : Check the Pipes

People have been telling stories for many thousands of years and believe it or not, some of the things that were effective way back when are just as powerful today.…

Brandon Houston March 21, 2013
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