Switch’s No Nonsense, Unpretentious Guide To Script-Writing.
The Don’ts. Writing a video script that meets all your digital marketing goals, doesn’t require a Pulitzer Prize or other big writing award. Follow our easy-to-understand…
60 or 90 seconds? How to Decide the Length of Your Explainer Video
Is longer better when it comes to explainer videos? It’s a question we’re commonly asked but before we get to the answer, we have some questions for you. We…
The Science of Visual Storytelling
News flash: we’re more than just pretty faces and graphic images! Here at Switch Video, we pride our craft on being composed of equal parts art and science. On…
Which is Better: A Female or Male Voice?
Battle of the Sexes? The question comes up often. Should we use a man or a woman’s voice when making a video? The answer isn’t cut and dry – one sex is…
How to Explain Your Business in 60 Seconds
Here is how you explain a business in 60 seconds or less.
Jason Thibeault on the Brain Science That Makes Video Successful
In an interview with Switch, Jason Thibeault, senior director at Limelight Networks tells us that video is a vital part of marketing strategy because it's so deeply…
Creating a Kick Ass Video Marketing Strategy: Part 1
So you've decided to start a video marketing strategy.
Why You Should Choose an Aspirational Video and Script Over a Product Tour
At Switch, we consider the script one of the most important parts of the video creation process.
3 Tips for Making Shareable Videos
How do you make content that customers want to share?
What Makes Switch Video Different?
Switch makes videos that help customers explain big ideas to target audiences, whether it’s highlighting a big problem, introducing a solution, or simply explaining…
The Buyer’s Experience Vs. the Sales Cycle
Many companies know they can use content for each phase of the buyer's cycle, but many people don't know that video is one of the best forms of content to use when…
Storytelling Tips for Video Marketers
People often find stories more memorable and compelling than just a straight statement of facts.
Outperforming the Average Video, A Case Study
Rypple, a human resources platform, wanted an explainer video that would effectively demonstrate the value of their services and invite viewers to sign up for a…
Check This Out: The Art of the Explainer Video
A bad explainer video might just be better than no video at all. At least that’s what I thought when I created my first “video” - using PowerPoint and a simple…
Check This Out: The Definitive Guide to Corporate Explainer Video
Have you ever wondered what explainer videos are all about? You've seen a handful of these brief animated videos online or maybe even a few that we have made. But…
Switch Founder and CEO Andrew Angus Interviewed on Bloomberg West
Andrew Angus, founder and CEO of Switch Video, was featured in an interview with Bloomberg Business News.