Here is how you explain a business in 60 seconds or less.
In an interview with Switch, Jason Thibeault, senior director at Limelight Networks tells us that video is a vital part of marketing strategy because it’s so deeply engaging.
So you’ve decided to start a video marketing strategy.
At Switch, we consider the script one of the most important parts of the video creation process.
How do you make content that customers want to share?
Switch makes videos that help customers explain big ideas to target audiences, whether it’s highlighting a big problem, introducing a solution, or simply explaining how something works. Switch Video has helped hundreds of companies launch their products and services, from small startups to the biggest brands in the world, like LinkedIn, American Express, and Hewlett …
Many companies know they can use content for each phase of the buyer’s cycle, but many people don’t know that video is one of the best forms of content to use when taking this approach.
People often find stories more memorable and compelling than just a straight statement of facts.
Rypple, a human resources platform, wanted an explainer video that would effectively demonstrate the value of their services and invite viewers to sign up for a free trial. Switch helped them increase conversions on their landing page by 20% using an animated explainer video.
A bad explainer video might just be better than no video at all. At least that’s what I thought when I created my first “video” – using PowerPoint and a simple voice over. Boy, was I wrong! From my first video to Switch Video, I have helped tell the stories of hundreds of clients through explainer videos. With this experience, I have learned some key things about how explainer videos work and what sets a great video apart.