The Walt Disney Guide to Communication

The Walt Disney Guide to Communication

“Of all of our inventions for mass communication, pictures still speak the most universally understood language.” – Walt Disney Walt Disney knew what he…

Brandon Houston October 31, 2013
How Does the Brain Build Memories?

How Does the Brain Build Memories?

An explainer video can be powerful only if it is memorable. It can be the key to capturing the imagination of potential customers and driving conversions as long…

Brandon Houston June 13, 2013
The Visual, the Verbal, & the Video

The Visual, the Verbal, & the Video

You’ve read all the reports in the media about how effective video is for converting visitors into customers. For example: Retail site visitors who view video…

Brandon Houston May 30, 2013
60 Seconds : Check the Pipes

60 Seconds : Check the Pipes

People have been telling stories for many thousands of years and believe it or not, some of the things that were effective way back when are just as powerful today.…

Brandon Houston March 21, 2013
ReelSEO Guest Post : 5 Tips to Help Maximize the Impact of Animated Web Videos

ReelSEO Guest Post : 5 Tips to Help Maximize the Impact of Animated Web Videos

ReelSEO, the online video marketing guide, posted a guest blog by Andrew Angus sharing some tips to help maximize the impact of animated web videos. Looking to invest…

Brandon Houston February 26, 2013
The Brain Science Of Videos : How Explainer Videos Increase Conversions and Why You Need One

The Brain Science Of Videos : How Explainer Videos Increase Conversions and Why You Need One

There is a term we use here at Switch Video more often than not, called “Brain Science”. What is Brain Science you ask? Well, this week’s post…

Brandon Houston February 12, 2013
The Agency Post : Why Video is Online Marketing's Best Kept Secret

The Agency Post : Why Video is Online Marketing's Best Kept Secret

In this article for The Agency Post, Andrew Angus explains why video is online marketing’s best kept secret and touches on coversions, SEO, and Brain Science.…

Brandon Houston February 5, 2013
Partnership with the Wasaga Beach Film Festival!

Partnership with the Wasaga Beach Film Festival!

We are very excited to announce our new partnership with the Wasaga Beach Short Film Festival! The WBSFF has now been active for two years, attracting numerous talents…

Brandon Houston January 25, 2013
Explainer Videos: Why They're So Successful

Explainer Videos: Why They're So Successful

Explainer videos have become something of a tech trend, and there’s a reason why lots of companies are turning to them—they’ve been proven to be one of the…

Brandon Houston January 24, 2013
How An Explainer Video Helped Dropbox Grow from 0 to 100 Million Users

How An Explainer Video Helped Dropbox Grow from 0 to 100 Million Users

In a short five years, Dropbox has gone from 0 to 100 million users. That’s impressive. What’s even more impressive, is the fact that they’ve done it with…

Brandon Houston January 10, 2013
The Power of Video for Storytelling

The Power of Video for Storytelling

It’s known that the social network with the highest time on site is YouTube. Why? Because video is a powerful tool for storytelling. Remember little Caine from…

Brandon Houston January 8, 2013
Why Does Brain Science Matter in Creating Video?

Why Does Brain Science Matter in Creating Video?

The human brain is a powerful thing. Each of our five senses lead us to perceive things differently and alter our approach to situations. Marketers have used our…

Brandon Houston January 8, 2013
Lawrence Chu Has Joined Switch Video’s Advisory Board!

Lawrence Chu Has Joined Switch Video’s Advisory Board!

Lawrence Chu, a Partner at Goodwin Procter LLP in San Francisco, has just joined Switch Video’s Advisory Board! Larry has been a friend and Switch Video supporter…

Brandon Houston November 29, 2012

Andrew Angus Wrote A Book!

Over the last while, our CEO & Founder, Andrew Angus has been hard at work. Though running a company is always a lot of hard work, Andrew has  been spending…

Brandon Houston October 19, 2012

How a Simple Video Skyrocketed Dropbox's Success

Before the 50 million customers, before being offered in five languages, before the billions of file uploads and before the $257.2 million in funding, Dropbox was…

Brandon Houston July 25, 2012

Why Explainer Videos Are Kicking Ass

In case you haven’t heard, explainer videos are totally kicking ass these days. To be fair, they have been for quite a while. The fact that more and more companies…

Brandon Houston July 19, 2012