The Walt Disney Guide to Communication
“Of all of our inventions for mass communication, pictures still speak the most universally understood language.” – Walt Disney Walt Disney knew what he…
How Does the Brain Build Memories?
An explainer video can be powerful only if it is memorable. It can be the key to capturing the imagination of potential customers and driving conversions as long…
The Visual, the Verbal, & the Video
You’ve read all the reports in the media about how effective video is for converting visitors into customers. For example: Retail site visitors who view video…
60 Seconds : Check the Pipes
People have been telling stories for many thousands of years and believe it or not, some of the things that were effective way back when are just as powerful today.…
ReelSEO Guest Post : 5 Tips to Help Maximize the Impact of Animated Web Videos
ReelSEO, the online video marketing guide, posted a guest blog by Andrew Angus sharing some tips to help maximize the impact of animated web videos. Looking to invest…
The Brain Science Of Videos : How Explainer Videos Increase Conversions and Why You Need One
There is a term we use here at Switch Video more often than not, called “Brain Science”. What is Brain Science you ask? Well, this week’s post…
The Agency Post : Why Video is Online Marketing's Best Kept Secret
In this article for The Agency Post, Andrew Angus explains why video is online marketing’s best kept secret and touches on coversions, SEO, and Brain Science.…
Partnership with the Wasaga Beach Film Festival!
We are very excited to announce our new partnership with the Wasaga Beach Short Film Festival! The WBSFF has now been active for two years, attracting numerous talents…
Explainer Videos: Why They're So Successful
Explainer videos have become something of a tech trend, and there’s a reason why lots of companies are turning to them—they’ve been proven to be one of the…
How An Explainer Video Helped Dropbox Grow from 0 to 100 Million Users
In a short five years, Dropbox has gone from 0 to 100 million users. That’s impressive. What’s even more impressive, is the fact that they’ve done it with…
The Power of Video for Storytelling
It’s known that the social network with the highest time on site is YouTube. Why? Because video is a powerful tool for storytelling. Remember little Caine from…
Why Does Brain Science Matter in Creating Video?
The human brain is a powerful thing. Each of our five senses lead us to perceive things differently and alter our approach to situations. Marketers have used our…
Lawrence Chu Has Joined Switch Video’s Advisory Board!
Lawrence Chu, a Partner at Goodwin Procter LLP in San Francisco, has just joined Switch Video’s Advisory Board! Larry has been a friend and Switch Video supporter…
Andrew Angus Wrote A Book!
Over the last while, our CEO & Founder, Andrew Angus has been hard at work. Though running a company is always a lot of hard work, Andrew has been spending…
How a Simple Video Skyrocketed Dropbox's Success
Before the 50 million customers, before being offered in five languages, before the billions of file uploads and before the $257.2 million in funding, Dropbox was…
Why Explainer Videos Are Kicking Ass
In case you haven’t heard, explainer videos are totally kicking ass these days. To be fair, they have been for quite a while. The fact that more and more companies…