Jason Thibeault on the Brain Science That Makes Video Successful
In an interview with Switch, Jason Thibeault, senior director at Limelight Networks tells us that video is a vital part of marketing strategy because it's so deeply…
3 Tips to Make Interesting B2B Marketing Content
There's a misconception out there that B2B marketing can't be fun.
Creating a Kick Ass Video Marketing Strategy: Part 1
So you've decided to start a video marketing strategy.
Why You Should Choose an Aspirational Video and Script Over a Product Tour
At Switch, we consider the script one of the most important parts of the video creation process.
3 Tips for Making Shareable Videos
How do you make content that customers want to share?
12 Days of Switch Explainer Videos: Craig Rosenberg
Happy Holidays from Switch Video! For the next 5 days, we’ll be counting down some of our favorite explainer videos and discussing a few key points as to what…
12 Days of Switch Explainer Videos: Intermedia
Happy Holidays from Switch Video! For the next 8 days, we’ll be counting down some of our favorite explainer videos and discussing a few key points as to what…
12 Days of Switch Explainer Videos: Global Online Academy
Happy Holidays from Switch Video! For the next 9 days, we’ll be counting down some of our favorite explainer videos and discussing a few key points as to what…
12 Days of Switch Explainer Videos: Altrius Capital
Happy Holidays from Switch Video! For the next 12 days, we’ll be counting down some of our favorite explainer videos and discussing a few key points as to…
What Makes Switch Video Different?
Switch makes videos that help customers explain big ideas to target audiences, whether it’s highlighting a big problem, introducing a solution, or simply explaining…
The Buyer’s Experience Vs. the Sales Cycle
Many companies know they can use content for each phase of the buyer's cycle, but many people don't know that video is one of the best forms of content to use when…
Video Expert Chris Vasquez on Emotion, Optimization, and the Future of the Explainer Video
At Switch Video, we pride ourselves with being on the cutting edge of digital video, and that means doing a lot of ongoing research to keep up with online video…
Storytelling Tips for Video Marketers
People often find stories more memorable and compelling than just a straight statement of facts.
How Stories Influence The Decision-Making Process
There's a reason that stories in explainer videos are so successful. Researchers continue to discover that stories impact us at a neurological level, which makes…
Here’s Why Americans Love Digital Video & How Companies are Adapting
Digital video is becoming the source of entertainment for many Americans. A new survey from GfK Media and Entertainment found U.S. adults are watching more digital…
What Switch Video & Planners Have In Common
On October 2nd our CEO and Founder, Andrew Angus, had the opportunity to speak at the Ontario Professional Planners Institute (OPPI) Conference for Healthy Communities…