Jason Thibeault on the Brain Science That Makes Video Successful

Jason Thibeault on the Brain Science That Makes Video Successful

In an interview with Switch, Jason Thibeault, senior director at Limelight Networks tells us that video is a vital part of marketing strategy because it's so deeply…

Brandon Houston February 3, 2015
3 Tips to Make Interesting B2B Marketing Content

3 Tips to Make Interesting B2B Marketing Content

There's a misconception out there that B2B marketing can't be fun.

Brandon Houston January 27, 2015
3 Tips for Making Shareable Videos

3 Tips for Making Shareable Videos

How do you make content that customers want to share?

Brandon Houston January 8, 2015
12 Days of Switch Explainer Videos: Craig Rosenberg

12 Days of Switch Explainer Videos: Craig Rosenberg

Happy Holidays from Switch Video! For the next 5 days, we’ll be counting down some of our favorite explainer videos and discussing a few key points as to what…

Brandon Houston December 19, 2014
12 Days of Switch Explainer Videos: Intermedia

12 Days of Switch Explainer Videos: Intermedia

Happy Holidays from Switch Video! For the next 8 days, we’ll be counting down some of our favorite explainer videos and discussing a few key points as to what…

Brandon Houston December 16, 2014
12 Days of Switch Explainer Videos: Global Online Academy

12 Days of Switch Explainer Videos: Global Online Academy

Happy Holidays from Switch Video! For the next 9 days, we’ll be counting down some of our favorite explainer videos and discussing a few key points as to what…

Brandon Houston December 15, 2014
12 Days of Switch Explainer Videos: Altrius Capital

12 Days of Switch Explainer Videos: Altrius Capital

Happy Holidays from Switch Video! For the next 12 days, we’ll be counting down some of our favorite explainer videos and discussing a few key points as to…

Brandon Houston December 12, 2014
What Makes Switch Video Different?

What Makes Switch Video Different?

Switch makes videos that help customers explain big ideas to target audiences, whether it’s highlighting a big problem, introducing a solution, or simply explaining…

Brandon Houston December 4, 2014
The Buyer’s Experience Vs. the Sales Cycle

The Buyer’s Experience Vs. the Sales Cycle

Many companies know they can use content for each phase of the buyer's cycle, but many people don't know that video is one of the best forms of content to use when…

Brandon Houston December 4, 2014
Video Expert Chris Vasquez on Emotion, Optimization, and the Future of the Explainer Video

Video Expert Chris Vasquez on Emotion, Optimization, and the Future of the Explainer Video

At Switch Video, we pride ourselves with being on the cutting edge of digital video, and that means doing a lot of ongoing research to keep up with online video…

Brandon Houston November 25, 2014
Storytelling Tips for Video Marketers

Storytelling Tips for Video Marketers

People often find stories more memorable and compelling than just a straight statement of facts.

Brandon Houston November 18, 2014
How Stories Influence The Decision-Making Process

How Stories Influence The Decision-Making Process

There's a reason that stories in explainer videos are so successful. Researchers continue to discover that stories impact us at a neurological level, which makes…

Brandon Houston November 6, 2014
Here’s Why Americans Love Digital Video & How Companies are Adapting

Here’s Why Americans Love Digital Video & How Companies are Adapting

Digital video is becoming the source of entertainment for many Americans. A new survey from GfK Media and Entertainment found U.S. adults are watching more digital…

Brandon Houston October 14, 2014
What Switch Video & Planners Have In Common

What Switch Video & Planners Have In Common

On October 2nd our CEO and Founder, Andrew Angus, had the opportunity to speak at the Ontario Professional Planners Institute (OPPI) Conference for Healthy Communities…

Brandon Houston October 9, 2014