4 Tips to Consider When Starting Your Video Script
Companies are catching onto the idea that explainer videos can help them increase conversions, but sometimes marketers don’t know where to start. Delving into…
Switch Founder and CEO Andrew Angus to Speak at OPPI Symposium
We are excited to announce that founder and CEO of Switch Video, Andrew Angus, will be speaking at the upcoming Ontario Professional Planners Institute Conference…
10 Different Ways to Use Your Explainer Video
What do you do after you have created an explainer video? One of video’s best attributes is it’s versatility in use. Just because your video was made for a landing…
Venture Capitalist vs. Crowdfunding: What’s the Difference?
Having trouble deciding how to fund your startup? We created a video underlining some of the key differences between venture capitalist and crowdfunding. Watch it…
Innovate Your B2B Marketing Strategy with Video
As a marketer, we tend to focus on the product we’re marketing, the value of products and services, to business leaders. While we focus on what we are marketing,…
Why You Need to Focus on Storytelling in Marketing
Creating a good story can often be crucial to getting people to pay attention to what you're saying. On the other hand, crafting a story around your data sets can…
4 Reasons Startups Need an Explainer Video
Entrepreneurs typically struggle in the early stages of bringing their company into the marketplace, especially when the small business owner is also managing both…
Why Visuals are Better for Marketing and Increasing Conversions
Writing will always have its place, but marketers are discovering the value of visual materials as a strong marketing tool. There's something to the old adage, a…
4 Story Ideas to Jumpstart Your Video Marketing Campaign
We know using animated video for storytelling can be one of the most compelling ways to draw attention to your products. Telling a story is a quick way to get people…
Outperforming the Average Video, A Case Study
Rypple, a human resources platform, wanted an explainer video that would effectively demonstrate the value of their services and invite viewers to sign up for a…
How Inbenta Increased Conversions by 20%
When companies have complicated services that speak to a wide variety of audiences, an explainer video can help convey their message in a clear and concise manner.…
Check This Out: The Art of the Explainer Video
A bad explainer video might just be better than no video at all. At least that’s what I thought when I created my first “video” - using PowerPoint and a simple…
Check This Out: The Definitive Guide to Corporate Explainer Video
Have you ever wondered what explainer videos are all about? You've seen a handful of these brief animated videos online or maybe even a few that we have made. But…
Is Whiteboard Animation for You?
You probably know what whiteboard animation is, but do you know what it is all about? Royal Society for the encouragement of Arts, Manufactures and Commerce (RSA),…
Using Video To Inspire Change
Video is a great way to tell your story, but more importantly video can inspire people to act. Nonprofits are increasingly turning to video to aid their fundraising…
How to Use Humor to Breathe Life in B2B Marketing
Many B2C companies know how to harness the power of humor in their video marketing campaigns. B2B marketing, on the other hand, is often pretty dry.