Why You Need to Focus on Storytelling in Marketing

Why You Need to Focus on Storytelling in Marketing

Creating a good story can often be crucial to getting people to pay attention to what you're saying. On the other hand, crafting a story around your data sets can…

Brandon Houston September 11, 2014
4 Reasons Startups Need an Explainer Video

4 Reasons Startups Need an Explainer Video

Entrepreneurs typically struggle in the early stages of bringing their company into the marketplace, especially when the small business owner is also managing both…

Brandon Houston September 4, 2014
Why Visuals are Better for Marketing and Increasing Conversions

Why Visuals are Better for Marketing and Increasing Conversions

Writing will always have its place, but marketers are discovering the value of visual materials as a strong marketing tool. There's something to the old adage, a…

Brandon Houston August 26, 2014
4 Story Ideas to Jumpstart Your Video Marketing Campaign

4 Story Ideas to Jumpstart Your Video Marketing Campaign

We know using animated video for storytelling can be one of the most compelling ways to draw attention to your products. Telling a story is a quick way to get people…

Brandon Houston August 14, 2014
Outperforming the Average Video, A Case Study

Outperforming the Average Video, A Case Study

Rypple, a human resources platform, wanted an explainer video that would effectively demonstrate the value of their services and invite viewers to sign up for a…

Brandon Houston August 13, 2014
How Inbenta Increased Conversions by 20%

How Inbenta Increased Conversions by 20%

When companies have complicated services that speak to a wide variety of audiences, an explainer video can help convey their message in a clear and concise manner.…

Brandon Houston August 11, 2014
Check This Out: The Art of the Explainer Video

Check This Out: The Art of the Explainer Video

A bad explainer video might just be better than no video at all. At least that’s what I thought when I created my first “video” - using PowerPoint and a simple…

Brandon Houston August 6, 2014
Check This Out: The Definitive Guide to Corporate Explainer Video

Check This Out: The Definitive Guide to Corporate Explainer Video

Have you ever wondered what explainer videos are all about? You've seen a handful of these brief animated videos online or maybe even a few that we have made. But…

Brandon Houston August 5, 2014
Is Whiteboard Animation for You?

Is Whiteboard Animation for You?

You probably know what whiteboard animation is, but do you know what it is all about? Royal Society for the encouragement of Arts, Manufactures and Commerce (RSA),…

Brandon Houston July 31, 2014
Using Video To Inspire Change

Using Video To Inspire Change

Video is a great way to tell your story, but more importantly video can inspire people to act. Nonprofits are increasingly turning to video to aid their fundraising…

Brandon Houston July 29, 2014
How to Use Humor to Breathe Life in B2B Marketing

How to Use Humor to Breathe Life in B2B Marketing

Many B2C companies know how to harness the power of humor in their video marketing campaigns. B2B marketing, on the other hand, is often pretty dry.

Brandon Houston July 17, 2014
What Marketers Need To Know About The Magical No. 7

What Marketers Need To Know About The Magical No. 7

The brain is a powerful organ, but it's not infallible. When marketers are designing campaigns, it's important to keep the limitations of memory in mind to maximize…

Brandon Houston June 19, 2014
Switch Founder and CEO Andrew Angus Interviewed on Bloomberg West

Switch Founder and CEO Andrew Angus Interviewed on Bloomberg West

Andrew Angus, founder and CEO of Switch Video, was featured in an interview with Bloomberg Business News.

Brandon Houston June 12, 2014
From Kodak to Vine: Marketing in the Mad Men Era and Today

From Kodak to Vine: Marketing in the Mad Men Era and Today

In advertising, the tech whiz and the graphic designer often seem opposed to one another. This raises the question: What makes a good marketing campaign? Is it metrics,…

Brandon Houston June 3, 2014