Why Video is the Future of Marketing
Ever realize how competitive the marketing industry has become?
Explainer Videos Increase Consumer Confidence
Product videos make users more confident about purchases.
What Marketers Need To Know About The Magical No. 7
The brain is a powerful organ, but it's not infallible. When marketers are designing campaigns, it's important to keep the limitations of memory in mind to maximize…
Switch Founder and CEO Andrew Angus Interviewed on Bloomberg West
Andrew Angus, founder and CEO of Switch Video, was featured in an interview with Bloomberg Business News.
From Kodak to Vine: Marketing in the Mad Men Era and Today
In advertising, the tech whiz and the graphic designer often seem opposed to one another. This raises the question: What makes a good marketing campaign? Is it metrics,…
Design videos to get attention from the right viewers
It’s a harsh truth, but consumers just don’t have the attention span they used to have. While it may be ideal that your audience makes it all the way…
Perfecting your video CTA
As any experienced marketer knows, a call to action is an integral part of any successful marketing message.
How Story and Metaphor Combine to Create an Effective Explainer Video
Using storytelling and metaphor in animated videos allows companies to craft an effective explainer video to explain complicated ideas.
Switch Video's Top 15 Blog Posts
We dug into our stats to see which posts you liked the most since we started our blog. Below are the 15 posts that you read, shared and liked the most. How…
Visual Optimization: Why Video Messaging Trumps Text
Many companies and organizations still rely on the written word to get their messages across, but text may not be the best way to communicate with your audience.…
What Is A Digital Whiteboard Video?
You’ve probably seen a whiteboard video in the past. There are many ways to employ whiteboard to help you visualize an idea, for example: – Using graphic…
Storytelling vs. Corporate Speak : A Slide Show
Humans are sometimes called “the storytelling animal” because imagination and narrative have been the defining characteristics of the our species. The components…
The Walt Disney Guide to Communication
“Of all of our inventions for mass communication, pictures still speak the most universally understood language.” – Walt Disney Walt Disney knew what he…
Using an Explainer Video to Solidify Your Brand
Solidifying your brand online is no easy feat. In order to establish your brand successfully, you have to have an online presence. Before Google’s 2012 Panda update,…
Explainer Videos : Why They Work
We've all experienced it - we go to a website and there is a large block of black and white text about a product or service that we may or may not be interested…
Neurochemistry, Empathy, & the Power of Story
Explainer videos are used to explain your products or services to customers or potential customers. Some companies have used explainer videos and become millionaires…