The Language of Explanation
There’s a certain guide we always follow when creating the dialogue for our videos. It’s something we stress as being a major part of our process and one of…
How Does the Brain Build Memories?
An explainer video can be powerful only if it is memorable. It can be the key to capturing the imagination of potential customers and driving conversions as long…
The Visual, the Verbal, & the Video
You’ve read all the reports in the media about how effective video is for converting visitors into customers. For example: Retail site visitors who view video…
The Return of Storytelling vs. Corporate Speak: The slide show
Humans are sometimes called “the storytelling animal” because imagination and narrative have been the defining characteristics of the our species. The components…
OnlineVideo.net Guest Post : Five Storytelling Tips to Make Your Online Videos More Effective
You’re interested in having your very own explainer video, and you want some tips for how to go about telling your story in your video – we have you…
The Power of Storytelling in the Online World
Picture this: You’re visiting a company’s website for the first time. As you’re viewing the site, you click around from page to page looking to learn more…
60 Seconds : Check the Pipes
People have been telling stories for many thousands of years and believe it or not, some of the things that were effective way back when are just as powerful today.…
Why Case Studies Are So Important
Case studies are a marketing staple. Businesses use them to show how their product or service has been implemented successfully by customers. Instead of simply talking…
ReelSEO Guest Post : 5 Tips to Help Maximize the Impact of Animated Web Videos
ReelSEO, the online video marketing guide, posted a guest blog by Andrew Angus sharing some tips to help maximize the impact of animated web videos. Looking to invest…
The Importance of Creativity in the Workplace
Have you ever been working on a project when you asked someone else to take a look so you could get it checked by a “second pair of eyes”? It’s something we…
The Brain Science Of Videos : How Explainer Videos Increase Conversions and Why You Need One
There is a term we use here at Switch Video more often than not, called “Brain Science”. What is Brain Science you ask? Well, this week’s post…
The Agency Post : Why Video is Online Marketing's Best Kept Secret
In this article for The Agency Post, Andrew Angus explains why video is online marketing’s best kept secret and touches on coversions, SEO, and Brain Science.…
Partnership with the Wasaga Beach Film Festival!
We are very excited to announce our new partnership with the Wasaga Beach Short Film Festival! The WBSFF has now been active for two years, attracting numerous talents…
Explainer Videos: Why They're So Successful
Explainer videos have become something of a tech trend, and there’s a reason why lots of companies are turning to them—they’ve been proven to be one of the…
How An Explainer Video Helped Dropbox Grow from 0 to 100 Million Users
In a short five years, Dropbox has gone from 0 to 100 million users. That’s impressive. What’s even more impressive, is the fact that they’ve done it with…
The Power of Video for Storytelling
It’s known that the social network with the highest time on site is YouTube. Why? Because video is a powerful tool for storytelling. Remember little Caine from…