The Effectiveness on Success: How Jogging Improves Cognitive Function
As I stare out the window at 5:45 a.m. on this misty, cold spring day, I am by no means motivated to strap on my jogging shoes. The comfort of this bed is…
Why Does Brain Science Matter in Creating Video?
The human brain is a powerful thing. Each of our five senses lead us to perceive things differently and alter our approach to situations. Marketers have used our…
Lawrence Chu Has Joined Switch Video’s Advisory Board!
Lawrence Chu, a Partner at Goodwin Procter LLP in San Francisco, has just joined Switch Video’s Advisory Board! Larry has been a friend and Switch Video supporter…
Andrew Angus Wrote A Book!
Over the last while, our CEO & Founder, Andrew Angus has been hard at work. Though running a company is always a lot of hard work, Andrew has been spending…
How a Simple Video Skyrocketed Dropbox's Success
Before the 50 million customers, before being offered in five languages, before the billions of file uploads and before the $257.2 million in funding, Dropbox was…
Why Explainer Videos Are Kicking Ass
In case you haven’t heard, explainer videos are totally kicking ass these days. To be fair, they have been for quite a while. The fact that more and more companies…
The Brain Science Resource: Explainer Videos
There’s no formula for video marketing success, but there are six principles that have led our team to high converting video after high converting video. The root…
How to Tell Your Company’s Story in 60 Seconds
“Time is of the essence,” said the lawyer to his client. And when it comes to online content, keeping your audience’s attention is, for the most part, a time…
5 Ways to Simplify Communication Using Video
Communication is the fundamental way we receive and transmit important – and not so important – information. There are many different ways we can communicate:…
How the Stanley Cup Finals Demonstrates the Power of Video
You can see all five players skating towards the net, the puck being passed and maneuvered between the defensive players, the center raising his stick, the lights…
5 Tips For Maximizing the Impact of your Animation Video
Animation Video is going viral With Common Craft, RSA and other explainer videos going viral across the web, animation video has gained popularity as a fun and effective…
Why political policy is best served as a video dish
Sometimes even the best government benefit programs are underused, while the people who really them continue to struggle. In many cases, that’s because even if…
How and Why Marketing Video Goes Viral
Why do people share marketing video? In a previous post we talked about how a video sitemap will optimize your video for the search engines so more people can find…
Switch Video and Agility CMS Team Up To Showcase Their Product At SXSW
We’re pretty excited for our client Agility CMS. You see, this weekend they’re off to Austin, Texas for South by Southwest®. SXSW® is a multi-part…
Charlie Sheen, Maybe You Should Try an Animated Explainer Video
So Charlie, I know you’ve got the brilliant minds from ad.ly helping you out with this social media thing, but I have to say that I’m just not getting…
How RSAnimate Whiteboard Video Uses Visual Communication to Inspire and Engage
TED talks inspire, RSAnimate whiteboard video engages TED (named for its three original areas of focus – Technology, Education and Design), is a series of…