Why Explainer Videos Are Kicking Ass

In case you haven’t heard, explainer videos are totally kicking ass these days. To be fair, they have been for quite a while. The fact that more and more companies…

Brandon Houston July 19, 2012

The Brain Science Resource: Explainer Videos

There’s no formula for video marketing success, but there are six principles that have led our team to high converting video after high converting video. The root…

Brandon Houston July 17, 2012

How to Tell Your Company’s Story in 60 Seconds

“Time is of the essence,” said the lawyer to his client. And when it comes to online content, keeping your audience’s attention is, for the most part, a time…

Brandon Houston June 14, 2012

5 Ways to Simplify Communication Using Video

Communication is the fundamental way we receive and transmit important – and not so important – information. There are many different ways we can communicate:…

Brandon Houston June 12, 2012

How the Stanley Cup Finals Demonstrates the Power of Video

You can see all five players skating towards the net, the puck being passed and maneuvered between the defensive players, the center raising his stick, the lights…

Brandon Houston June 7, 2012

5 Tips For Maximizing the Impact of your Animation Video

Animation Video is going viral With Common Craft, RSA and other explainer videos going viral across the web, animation video has gained popularity as a fun and effective…

Brandon Houston February 1, 2012

Why political policy is best served as a video dish

Sometimes even the best government benefit programs are underused, while the people who really them continue to struggle. In many cases, that’s because even if…

Brandon Houston March 25, 2011

How and Why Marketing Video Goes Viral

Why do people share marketing video? In a previous post we talked about how a video sitemap will optimize your video for the search engines so more people can find…

Brandon Houston March 23, 2011

Switch Video and Agility CMS Team Up To Showcase Their Product At SXSW

We’re pretty excited for our client Agility CMS. You see, this weekend they’re off to Austin, Texas for South by Southwest®. SXSW® is a multi-part…

Brandon Houston March 11, 2011

Charlie Sheen, Maybe You Should Try an Animated Explainer Video

So Charlie, I know you’ve got the brilliant minds from ad.ly helping you out with this social media thing, but I have to say that I’m just not getting…

Brandon Houston March 9, 2011

How RSAnimate Whiteboard Video Uses Visual Communication to Inspire and Engage

TED talks inspire, RSAnimate whiteboard video engages TED (named for its three original areas of focus – Technology, Education and Design), is a series of…

Brandon Houston March 2, 2011