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Serialized Videos: How to Capture Attention and Keep It

Serialized Videos: How to Capture Attention and Keep It

Our last blog entry discussed the short and sweet 60-90 second explainer video and why in some instances, brevity is better. While 60-90 seconds is optimal for maintaining…

Julie Kaden May 17, 2019
Why Video is Vital in Content Marketing

Why Video is Vital in Content Marketing

Today’s companies already know they need a content marketing strategy to stay competitive — that message has been heard loud and clear. What brands do need…

Brandon Houston January 24, 2017
Tweak Your Biz : 6 Tips For An Amazing Explainer Video Script

Tweak Your Biz : 6 Tips For An Amazing Explainer Video Script

Originally posted on Tweak Your Biz, Andrew Angus discusses 6 key tips to ensure your explainer video script is a 10! Check it out : —————…

Brandon Houston December 5, 2013

Ah, November...

November is a month of many things. Birthdays, anniversaries, Remembrance,  Thanksgiving for some, and the lighting of the Macy’s tree for others. It is also…

Brandon Houston November 13, 2012

Happy Halloween!

Everyone at the Switch Studio is always ready to get into the holiday spirit, (any holiday too. You should have seen it around here at Thanksgiving) and this Halloween…

Brandon Houston October 31, 2012

IBM's developerWorks Has A Shiny New Video!

‘Explain what you do.’ This is Switch Video’s purpose. And what better proof than working with the delightful team at IBM’s developerWorks. The project started…

Brandon Houston September 10, 2012

5 Creative Ways to Accelerate Collaboration

By Bob Wiele, President, OneSmartWorld Jonah Lehrer’s new book, IMAGINE: How Creativity Works, 2012, is a good romp through some of the most interesting ways people…

Brandon Houston June 21, 2012
Studio Bob Empty!

Studio Bob Empty!

Did you visit Switch Video early last week? It was insanely quiet here. Eerie quiet….because all the animators were at FITC “Flash in the Can” 2012 (aka…

Brandon Houston June 8, 2012

The Girl Effect: The Clock is Ticking

Behold another amazing infographic video. Right now infographic videos just take my breathe away. They are engaging, lovely to look at and their messages resonate…

Brandon Houston February 20, 2012

Web Video Trivia

What was the first demo video posted to YouTube? Our answer: a demo for Scrybe posted in 2006. Not to get too misty eyed over this but it’s a significant event…

Brandon Houston February 14, 2012

Switch Video’s Rural Setting

It is assumed that living and working in an urban center is the place for economic and professional growth. There is the perception that everything important is…

Brandon Houston January 27, 2012

10 days in San Francisco

I decided three weeks ago that it was a good idea to move to San Francisco. I had only been here twice, both in the last two months and it felt like the right move.…

Brandon Houston December 13, 2011

Symform: It’s the Why (Not the How)

One of our latest Switch Animated videos was created for Symform, a Seattle-based cloud storage company. Symform invented a completely, new mode of cloud storage.…

Brandon Houston November 21, 2011

Where Good Ideas Come From

Sometimes it takes a while for an idea to bubble and brew before it comes to life. Sometimes it takes reflection, discussion and collaboration with others. Back…

Brandon Houston November 14, 2011

Switch Video Weekly WrapUp: Dec 10

Woobius It’s A Woobius Showcase World We get pretty excited when there is Claymation in the house. Why? The energy in the entire office shifts. The post production…

Brandon Houston November 10, 2011

Wanted: Startup Ideas. Apply Within

Over the years I’ve had a number of startup businesses. With Switch Video comes the greatest opportunity for me to grow personally. The personal financial opportunity…

Brandon Houston November 9, 2011