Why Video is Vital in Content Marketing

By Brandon Houston on January 24, 2017

Today’s companies already know they need a content marketing strategy to stay competitive — that message has been heard loud and clear. What brands do need to hear is how to set their content apart from the competition. It’s no longer enough to just develop blog posts, newsletters, and whitepapers. Everyone and their mother does …

Continue reading ...

Tweak Your Biz : 6 Tips For An Amazing Explainer Video Script

By Heather McKibbon on December 5, 2013

Originally posted on Tweak Your Biz, Andrew Angus discusses 6 key tips to ensure your explainer video script is a 10! Check it out : ————— When working on your first explainer video, you might be focused on the look, style, and attitude of the animated video. Should the characters be male or female? Do …

Continue reading ...

Ah, November…

By Andrew Angus on November 13, 2012

November is a month of many things. Birthdays, anniversaries, Remembrance,  Thanksgiving for some, and the lighting of the Macy’s tree for others. It is also Movember, where during this most sacred month, men (or “Mo Bros” as they are also commonly referred to as) grow moustaches to show their support for prostate cancer awareness. Seeing …

Continue reading ...

Happy Halloween!

By Andrew Angus on October 31, 2012

Everyone at the Switch Studio is always ready to get into the holiday spirit, (any holiday too. You should have seen it around here at Thanksgiving) and this Halloween was no exception. We had some really interesting costume choices, everything from Apple Rose (a take on Axel Rose) to a magical elf. After a little …

Continue reading ...

IBM’s developerWorks Has A Shiny New Video!

By Andrew Angus on September 10, 2012

‘Explain what you do.’ This is Switch Video’s purpose. And what better proof than working with the delightful team at IBM’s developerWorks. The project started with a pre-production meeting. There was content. A lot of it. The IBM team asked: would we be able to condense a boatload of content and express the message in …

Continue reading ...

5 Creative Ways to Accelerate Collaboration

By Andrew Angus on June 21, 2012

By Bob Wiele, President, OneSmartWorld Jonah Lehrer’s new book, IMAGINE: How Creativity Works, 2012, is a good romp through some of the most interesting ways people and companies are finding ways to create and to innovate. I highly recommend it. Here are some of my reflections on what Lehrer writes about and how you and …

Continue reading ...

Studio Bob Empty!

By Andrew Angus on June 8, 2012

Did you visit Switch Video early last week? It was insanely quiet here. Eerie quiet….because all the animators were at FITC “Flash in the Can” 2012 (aka Future. Innovation. Technology. Creativity 2012). FITC is an annual conference that provides a window into the next wave of artistic and web-based technologies, like Flash, HTML5 and CSS3”. …

Continue reading ...

The Girl Effect: The Clock is Ticking

By Andrew Angus on February 20, 2012

Behold another amazing infographic video. Right now infographic videos just take my breathe away. They are engaging, lovely to look at and their messages resonate long after viewing. In this one, you’ll quickly understand the message of working to improve the lives of women living in poverty. The mandarin orange, black and off white colour …

Continue reading ...

Web Video Trivia

By Andrew Angus on February 14, 2012

What was the first demo video posted to YouTube? Our answer: a demo for Scrybe posted in 2006. Not to get too misty eyed over this but it’s a significant event in the history of the business Switch Video is in. Now YouTube is the place to post any and all of your marketing videos. …

Continue reading ...

Switch Video’s Rural Setting

By Andrew Angus on January 27, 2012

It is assumed that living and working in an urban center is the place for economic and professional growth. There is the perception that everything important is there, around the corner, at your fingertips. Some rural areas provide these same things, just on a smaller scale. There is opportunity for business and personal growth in …

Continue reading ...