Metrics That Matter

Metrics That Matter

There are many ways to measure the performance of your video that go beyond just views. While it’s easy to fixate on that number and rewarding to see it climb,…

Julie Kaden July 11, 2019
Hook, Line, Sinker: Using Video to Flow Through the Funnel

Hook, Line, Sinker: Using Video to Flow Through the Funnel

If it seems like we’re champions for using video as a marketing and sales tool, it’s because we are. It’s also because it works! We’ve helped our clients…

Julie Kaden June 20, 2019
60 or 90 seconds? How to Decide the Length of Your Explainer Video

60 or 90 seconds? How to Decide the Length of Your Explainer Video

Is longer better when it comes to explainer videos? It’s a question we’re commonly asked but before we get to the answer, we have some questions for you. We…

Julie Kaden May 9, 2019
Leveraging Video in your HR Training & Corporate Development

Leveraging Video in your HR Training & Corporate Development

If you work in Human Resources or corporate training, consider the number of hours you dedicate to onboarding, mandatory health and safety training, certifying and…

Julie Kaden April 25, 2019
Video Inventory

Video Inventory

Taking Stock of Your Content In light of the recent trend to de-clutter and simplify our homes, also known as the KonMari Method, we’re going to walk you through…

Julie Kaden April 11, 2019
Micro Content

Micro Content

As the name suggests, micro content is short and sweet and easy to digest. Web usability expert Jakob Nielsen coined the term in 1998, long before the digital revolution,…

Julie Kaden March 26, 2019
The Science of Visual Storytelling

The Science of Visual Storytelling

News flash: we’re more than just pretty faces and graphic images! Here at Switch Video, we pride our craft on being composed of equal parts art and science. On…

Julie Kaden March 7, 2019
Live Action or Animated Video?

Live Action or Animated Video?

Will the “lights, camera, action” of a live video work best? Or will the audience be moved by the magic of animation?   There’s room for both in your…

Beth Fleming February 22, 2019
Forward Looking Video Trends

Forward Looking Video Trends

As with anything, some video trends evolve and are sustained over time (safe to say YouTube is here to stay), while others decline as quickly as their popularity…

Julie Kaden February 7, 2019
Increase Conversion Rates with Video

Increase Conversion Rates with Video

For consumers, the digital stratosphere is rife with noise: web banners and retargeting and whitepapers – oh my! Coupled with the ways in which users consume…

Julie Kaden January 17, 2019
2018: A Year in Review

2018: A Year in Review

As another year draws to a close, it’s prime time to reflect on the past 350+ days. While it may not align with your fiscal year end, the calendar year end is a…

Julie Kaden January 4, 2019
Why Spend Money on a Video?

Why Spend Money on a Video?

The Bar is Set Higher for Video Today You likely don’t need reminding, but video is one of the most powerful forms of messaging around today. Video is not so new…

Beth Fleming December 18, 2018
You Have Video, Now What?

You Have Video, Now What?

So you’ve got a video. You’ve likely spent a fair amount of time planning / producing / reviewing / revising and have budgeted accordingly for the production…

Stephanie Hardy December 4, 2018
How to Succeed on Facebook with Video

How to Succeed on Facebook with Video

Before we get to the meat of this blog, we’d like to whet your appetite with the latest legal troubles plaguing Facebook, as it relates to video marketing on the…

Brandon Houston November 13, 2018
Which is Better: A Female or Male Voice?

Which is Better: A Female or Male Voice?

Battle of the Sexes? The question comes up often. Should we use a man or a woman’s voice when making a video? The answer isn’t cut and dry – one sex is…

Beth Fleming October 24, 2018
Shorter is Better

Shorter is Better

How Long Should Your Video Be? Your Video Should be Short! In the world of online and digital video, “short” means up to two minutes in length.  Videos of up…

Beth Fleming September 18, 2018