Switch’s No Nonsense, Unpretentious Guide To Script-Writing.
The Don’ts. Writing a video script that meets all your digital marketing goals, doesn’t require a Pulitzer Prize or other big writing award. Follow our easy-to-understand…
Inject Some Life Into Your Next Animated Video
While all of our explainer videos are lively, they’re not necessarily life-like. After all, animation is our specialty but we recognize the impact live video can…
Metrics That Matter
There are many ways to measure the performance of your video that go beyond just views. While it’s easy to fixate on that number and rewarding to see it climb,…
Hook, Line, Sinker: Using Video to Flow Through the Funnel
If it seems like we’re champions for using video as a marketing and sales tool, it’s because we are. It’s also because it works! We’ve helped our clients…
60 or 90 seconds? How to Decide the Length of Your Explainer Video
Is longer better when it comes to explainer videos? It’s a question we’re commonly asked but before we get to the answer, we have some questions for you. We…
Leveraging Video in your HR Training & Corporate Development
If you work in Human Resources or corporate training, consider the number of hours you dedicate to onboarding, mandatory health and safety training, certifying and…
Video Inventory
Taking Stock of Your Content In light of the recent trend to de-clutter and simplify our homes, also known as the KonMari Method, we’re going to walk you through…
Micro Content
As the name suggests, micro content is short and sweet and easy to digest. Web usability expert Jakob Nielsen coined the term in 1998, long before the digital revolution,…
The Science of Visual Storytelling
News flash: we’re more than just pretty faces and graphic images! Here at Switch Video, we pride our craft on being composed of equal parts art and science. On…
Live Action or Animated Video?
Will the “lights, camera, action” of a live video work best? Or will the audience be moved by the magic of animation? There’s room for both in your…
Forward Looking Video Trends
As with anything, some video trends evolve and are sustained over time (safe to say YouTube is here to stay), while others decline as quickly as their popularity…
Increase Conversion Rates with Video
For consumers, the digital stratosphere is rife with noise: web banners and retargeting and whitepapers – oh my! Coupled with the ways in which users consume…
2018: A Year in Review
As another year draws to a close, it’s prime time to reflect on the past 350+ days. While it may not align with your fiscal year end, the calendar year end is a…
Why Spend Money on a Video?
The Bar is Set Higher for Video Today You likely don’t need reminding, but video is one of the most powerful forms of messaging around today. Video is not so new…
You Have Video, Now What?
So you’ve got a video. You’ve likely spent a fair amount of time planning / producing / reviewing / revising and have budgeted accordingly for the production…
How to Succeed on Facebook with Video
Before we get to the meat of this blog, we’d like to whet your appetite with the latest legal troubles plaguing Facebook, as it relates to video marketing on the…