IGTV is Here - Celebrating A New Channel For Video

IGTV is Here - Celebrating A New Channel For Video

Betting on Mobile Video Instagram got the memo: by 2021 mobile video will account for 78% of total mobile data traffic. Betting heavily on the growing popularity…

Beth Fleming July 17, 2018
Brand Storytelling - 7 Ways To Do It Right

Brand Storytelling - 7 Ways To Do It Right

Marketing and Stories. We all know the difference between a great story and a list of product features or details. A great story grabs our attention and stays with…

Beth Fleming June 20, 2018
Sales Funnel Videos Done Right

Sales Funnel Videos Done Right

Video and your sales funnel can work hand-in-hand to drive great results. According to TechTarget, 65% of buyers will have already downloaded four to seven pieces…

Beth Fleming June 5, 2018
How to Boost Infographic Success with Animation

How to Boost Infographic Success with Animation

The goal of all media is to tell a story. And, really, we’re all storytellers at heart. For as long as there have been humans, there have been stories to tell.…

Brandon Houston March 20, 2018
10 ways video can transform your training regimen

10 ways video can transform your training regimen

Technology has made the creation and distribution of video so much easier and cost-effective than it used to be—and that represents a huge opportunity for employers.…

Brandon Houston January 16, 2018
The Definitive Guide to Your Social Video Strategy

The Definitive Guide to Your Social Video Strategy

It’s no secret how crucial video is to your content marketing strategy. It’s engaging, it ranks better in search engines, and it converts better than…

Brandon Houston October 2, 2017
6 Steps to Revamping Your Video Analytics

6 Steps to Revamping Your Video Analytics

Video marketing and analytics go together like peanut butter and jelly. You can’t fully enjoy one without the other. Not just any analytics will do, though. Some…

Brandon Houston July 5, 2017
Skyrocket Your Email Click-Through Rate With Video

Skyrocket Your Email Click-Through Rate With Video

The average email inbox is not a serene Zen garden of well-organized messages; it’s a crowded, hectic venue full of personal correspondence, special offers,…

Brandon Houston April 18, 2017
The Importance of a Great Script

The Importance of a Great Script

The script used in an explainer video plays a pivotal role.

Brandon Houston April 4, 2017
Why Creativity Matters in B2B Marketing

Why Creativity Matters in B2B Marketing

Being a B2B brand does not give you a license to bore. Even if you’re working in an industry perceived as boring and selling products to businesses with the…

Brandon Houston March 21, 2017
7 animated video trends to watch in 2017

7 animated video trends to watch in 2017

All businesses are looking for successful ways to increase ROI on videos while developing unique marketing collateral for their companies. However, not all video…

Brandon Houston December 1, 2016
How to Explain Your Business in 60 Seconds

How to Explain Your Business in 60 Seconds

Here is how you explain a business in 60 seconds or less.

Brandon Houston July 25, 2016
What makes an explainer video great

What makes an explainer video great

Explainer videos are a huge asset to companies, particularly if they are web-based. But how can you tell if an explainer video is any good?

Brandon Houston June 28, 2016
How explainer videos increase inbound marketing

How explainer videos increase inbound marketing

If you have a product you are trying to sell, explainer videos are a great way to boost your customer base.

Brandon Houston June 21, 2016
Autoplay: How to make your customers and bottom line happy

Autoplay: How to make your customers and bottom line happy

Make no mistake, autoplay is here to stay.

Brandon Houston April 4, 2016
Selling video to the C-suite

Selling video to the C-suite

To most marketers, the value of video is abundantly clear.

Brandon Houston February 2, 2016