6 Steps to Revamping Your Video Analytics

6 Steps to Revamping Your Video Analytics

Video marketing and analytics go together like peanut butter and jelly. You can’t fully enjoy one without the other. Not just any analytics will do, though. Some…

Brandon Houston July 5, 2017
Why Creativity Matters in B2B Marketing

Why Creativity Matters in B2B Marketing

Being a B2B brand does not give you a license to bore. Even if you’re working in an industry perceived as boring and selling products to businesses with the…

Brandon Houston March 21, 2017
Don't Lose Out on Traffic, Optimize Your Videos For SEO

Don't Lose Out on Traffic, Optimize Your Videos For SEO

If you're sick and tired of keeping up with search engine optimization trends, you're not alone.

Brandon Houston March 9, 2015
Split Testing Splash Screens: The Easiest Optimization Trick You're Not Doing

Split Testing Splash Screens: The Easiest Optimization Trick You're Not Doing

There's a lot of elements to making the perfect marketing video, but one that's often overlooked is the splash screen or thumbnail image.

Brandon Houston January 13, 2015
Increase Conversions on Your Video Landing Page with Split Testing

Increase Conversions on Your Video Landing Page with Split Testing

If you're in marketing, you know that a little experimentation can make a big difference in customer engagement.

Brandon Houston November 20, 2014
Facebook Becomes More Video-Friendly

Facebook Becomes More Video-Friendly

If you aren't uploading your marketing videos to Facebook, you’re missing out on an additional marketing content platform. Several recent changes on the social…

Brandon Houston November 4, 2014
4 Tips to Consider When Starting Your Video Script

4 Tips to Consider When Starting Your Video Script

Companies are catching onto the idea that explainer videos can help them increase conversions, but sometimes marketers don’t know where to start. Delving into…

Brandon Houston October 2, 2014
4 Reasons You Should Consider a Video Series

4 Reasons You Should Consider a Video Series

Despite what you may think, creating a video series is not hard to accomplish. If you’re already on the road to creating one video, creating a video series is…

Brandon Houston September 25, 2014
10 Different Ways to Use Your Explainer Video

10 Different Ways to Use Your Explainer Video

What do you do after you have created an explainer video? One of video’s best attributes is it’s versatility in use. Just because your video was made for a landing…

Brandon Houston September 23, 2014
Innovate Your B2B Marketing Strategy with Video

Innovate Your B2B Marketing Strategy with Video

As a marketer, we tend to focus on the product we’re marketing, the value of products and services, to business leaders. While we focus on what we are marketing,…

Brandon Houston September 16, 2014
Why You Need to Focus on Storytelling in Marketing

Why You Need to Focus on Storytelling in Marketing

Creating a good story can often be crucial to getting people to pay attention to what you're saying. On the other hand, crafting a story around your data sets can…

Brandon Houston September 11, 2014
4 Reasons Startups Need an Explainer Video

4 Reasons Startups Need an Explainer Video

Entrepreneurs typically struggle in the early stages of bringing their company into the marketplace, especially when the small business owner is also managing both…

Brandon Houston September 4, 2014
3 Ideas to Integrate Video in Lead Nurturing Campaigns

3 Ideas to Integrate Video in Lead Nurturing Campaigns

Lead nurturing is an important part of the sales funnel and video could be just the tool you need to successfully meet your goals. The nurturing stage is all about…

Brandon Houston September 2, 2014
3 Tips on Increasing Landing Page Conversions with Video

3 Tips on Increasing Landing Page Conversions with Video

Using video on a landing page can significantly increase conversions. People love watching video; it's short, engaging, and way more interesting than reading an…

Brandon Houston August 28, 2014
Why Visuals are Better for Marketing and Increasing Conversions

Why Visuals are Better for Marketing and Increasing Conversions

Writing will always have its place, but marketers are discovering the value of visual materials as a strong marketing tool. There's something to the old adage, a…

Brandon Houston August 26, 2014
Marketing in the Age of Hyper-Personalization: What it is & What You Need to Know

Marketing in the Age of Hyper-Personalization: What it is & What You Need to Know

Personalization has become a key part of today’s marketing strategy. This has been true for a while now, but we’re actually talking about a different kind of…

Brandon Houston August 21, 2014