Shorter is Better
How Long Should Your Video Be? Your Video Should be Short! In the world of online and digital video, “short” means up to two minutes in length. Videos of up…
6 Steps to Revamping Your Video Analytics
Video marketing and analytics go together like peanut butter and jelly. You can’t fully enjoy one without the other. Not just any analytics will do, though. Some…
Why Creativity Matters in B2B Marketing
Being a B2B brand does not give you a license to bore. Even if you’re working in an industry perceived as boring and selling products to businesses with the…
Don't Lose Out on Traffic, Optimize Your Videos For SEO
If you're sick and tired of keeping up with search engine optimization trends, you're not alone.
Split Testing Splash Screens: The Easiest Optimization Trick You're Not Doing
There's a lot of elements to making the perfect marketing video, but one that's often overlooked is the splash screen or thumbnail image.
Increase Conversions on Your Video Landing Page with Split Testing
If you're in marketing, you know that a little experimentation can make a big difference in customer engagement.
Facebook Becomes More Video-Friendly
If you aren't uploading your marketing videos to Facebook, you’re missing out on an additional marketing content platform. Several recent changes on the social…
4 Tips to Consider When Starting Your Video Script
Companies are catching onto the idea that explainer videos can help them increase conversions, but sometimes marketers don’t know where to start. Delving into…
4 Reasons You Should Consider a Video Series
Despite what you may think, creating a video series is not hard to accomplish. If you’re already on the road to creating one video, creating a video series is…
10 Different Ways to Use Your Explainer Video
What do you do after you have created an explainer video? One of video’s best attributes is it’s versatility in use. Just because your video was made for a landing…
Innovate Your B2B Marketing Strategy with Video
As a marketer, we tend to focus on the product we’re marketing, the value of products and services, to business leaders. While we focus on what we are marketing,…
Why You Need to Focus on Storytelling in Marketing
Creating a good story can often be crucial to getting people to pay attention to what you're saying. On the other hand, crafting a story around your data sets can…
4 Reasons Startups Need an Explainer Video
Entrepreneurs typically struggle in the early stages of bringing their company into the marketplace, especially when the small business owner is also managing both…
3 Ideas to Integrate Video in Lead Nurturing Campaigns
Lead nurturing is an important part of the sales funnel and video could be just the tool you need to successfully meet your goals. The nurturing stage is all about…
3 Tips on Increasing Landing Page Conversions with Video
Using video on a landing page can significantly increase conversions. People love watching video; it's short, engaging, and way more interesting than reading an…
Why Visuals are Better for Marketing and Increasing Conversions
Writing will always have its place, but marketers are discovering the value of visual materials as a strong marketing tool. There's something to the old adage, a…