Video marketing and analytics go together like peanut butter and jelly. You can’t fully enjoy one without the other. Not just any analytics will do, though. Some marketers just tally up views and call it a day. But, what do views really tell you about the effectiveness of your video content? Exactly what constitutes a …
Being a B2B brand does not give you a license to bore. Even if you’re working in an industry perceived as boring and selling products to businesses with the same stereotype, curing insomnia is not a great way to engage any target audience. Don’t lose sight of the fact that businesses are made up of …
If you’re sick and tired of keeping up with search engine optimization trends, you’re not alone.
There’s a lot of elements to making the perfect marketing video, but one that’s often overlooked is the splash screen or thumbnail image.
If you’re in marketing, you know that a little experimentation can make a big difference in customer engagement.
If you aren’t uploading your marketing videos to Facebook, you’re missing out on an additional marketing content platform. Several recent changes on the social platform have made it more friendly for successful video marketing.
Companies are catching onto the idea that explainer videos can help them increase conversions, but sometimes marketers don’t know where to start. Delving into the world of video marketing can be daunting. This is only true if you don’t have a structured plan – which can result to a video catastrophe. Before starting the script, be sure you’ve established who your audience is and the type of video you’re going to create.
A good script is essential to any successful explainer video. The script is where the creative process begins. While video is a visual medium, the words on the page set the tone for the animation, so the script needs to be strong. The most successful videos combine great scriptwriting with engaging visuals.
Despite what you may think, creating a video series is not hard to accomplish. If you’re already on the road to creating one video, creating a video series is just a few extra steps towards maximizing your marketing efforts.
What do you do after you have created an explainer video? One of video’s best attributes is it’s versatility in use. Just because your video was made for a landing page or an email marketing campaign doesn’t mean it can’t be repurposed in other ways.
As a marketer, we tend to focus on the product we’re marketing, the value of products and services, to business leaders. While we focus on what we are marketing, we often forget how to deliver what we’re marketing. Here are few tips to turn your video into content that engages your leads and prospects.