Marketing in the Age of Hyper-Personalization: What it is & What You Need to Know

Marketing in the Age of Hyper-Personalization: What it is & What You Need to Know

Personalization has become a key part of today’s marketing strategy. This has been true for a while now, but we’re actually talking about a different kind of…

Brandon Houston August 21, 2014
Hard CTA vs. Soft CTA: Which is Better?

Hard CTA vs. Soft CTA: Which is Better?

As a marketing professional, we can all agree that videos need to include a call to action, but which CTA is best for your video? Hard or soft? You can actually…

Brandon Houston August 19, 2014
4 Story Ideas to Jumpstart Your Video Marketing Campaign

4 Story Ideas to Jumpstart Your Video Marketing Campaign

We know using animated video for storytelling can be one of the most compelling ways to draw attention to your products. Telling a story is a quick way to get people…

Brandon Houston August 14, 2014
Give Your Brand Personality With Video

Give Your Brand Personality With Video

One of the benefits of video is being able to show and share your personality. Whether you are looking to put a face to your company or simply demonstrate your company's…

Brandon Houston August 12, 2014
Check This Out: The Art of the Explainer Video

Check This Out: The Art of the Explainer Video

A bad explainer video might just be better than no video at all. At least that’s what I thought when I created my first “video” - using PowerPoint and a simple…

Brandon Houston August 6, 2014
Check This Out: The Definitive Guide to Corporate Explainer Video

Check This Out: The Definitive Guide to Corporate Explainer Video

Have you ever wondered what explainer videos are all about? You've seen a handful of these brief animated videos online or maybe even a few that we have made. But…

Brandon Houston August 5, 2014
Is Whiteboard Animation for You?

Is Whiteboard Animation for You?

You probably know what whiteboard animation is, but do you know what it is all about? Royal Society for the encouragement of Arts, Manufactures and Commerce (RSA),…

Brandon Houston July 31, 2014
How to Start a Video Marketing Plan

How to Start a Video Marketing Plan

It might be tempting to jump in head first and do what your gut tells you to do when you're getting into the video marketing space. Making a video is so easy in…

Brandon Houston July 24, 2014
How to Use Humor to Breathe Life in B2B Marketing

How to Use Humor to Breathe Life in B2B Marketing

Many B2C companies know how to harness the power of humor in their video marketing campaigns. B2B marketing, on the other hand, is often pretty dry.

Brandon Houston July 17, 2014
3 Ways To Use Explainer Videos For Marketing

3 Ways To Use Explainer Videos For Marketing

Companies can use explainer videos to make conversions. Since animated video engages consumers quickly, viewers are more likely to watch the content entirely and…

Brandon Houston June 26, 2014
What Marketers Need To Know About The Magical No. 7

What Marketers Need To Know About The Magical No. 7

The brain is a powerful organ, but it's not infallible. When marketers are designing campaigns, it's important to keep the limitations of memory in mind to maximize…

Brandon Houston June 19, 2014
Why video is the right choice for your internal communications needs

Why video is the right choice for your internal communications needs

More organizations are finding that explainer video could be the solution for their internal communications needs.

Brandon Houston June 17, 2014