Top 4 Video Marketing Mistakes

Top 4 Video Marketing Mistakes

Animated explainer video can be a successful marketing tool when done correctly. However, when done incorrectly, it can be a waste of time and energy. Luckily, it’s…

Brandon Houston May 22, 2014
Design videos to get attention from the right viewers

Design videos to get attention from the right viewers

It’s a harsh truth, but consumers just don’t have the attention span they used to have. While it may be ideal that your audience makes it all the way…

Brandon Houston May 15, 2014
Create unique videos to guide the buyer's journey

Create unique videos to guide the buyer's journey

More than ever, executives are using video for their product research.

Brandon Houston May 8, 2014
Reactivating Your Lead List with Video

Reactivating Your Lead List with Video

Video can help companies get old customers and prospects interested your services again.

Brandon Houston April 24, 2014
How Story and Metaphor Combine to Create an Effective Explainer Video

How Story and Metaphor Combine to Create an Effective Explainer Video

Using storytelling and metaphor in animated videos allows companies to craft an effective explainer video to explain complicated ideas.

Brandon Houston April 9, 2014
Personalization + Switch Video is a Match Made in Marketing Heaven

Personalization + Switch Video is a Match Made in Marketing Heaven

We’re excited.  Today we are proud to officially announce the release of Switch Merge, a new product.  Think of it as “mail merge” for video. And it’s…

Brandon Houston March 27, 2014
Producing A Series of Explainer Videos: An Interview with Larry Broome

Producing A Series of Explainer Videos: An Interview with Larry Broome

Larry Broome, former Marketing Manager at Comet Technologies, had just six weeks to prepare for an international trade show tour. His solution: create a series of…

Brandon Houston March 13, 2014
9 Reasons To Have Multiple Explainer Videos on Your Website

9 Reasons To Have Multiple Explainer Videos on Your Website

1. Increased your conversion rates. When both large corporations and small companies employ more than one explainer video on their website, conversion rates increase…

Brandon Houston February 18, 2014
Visual Optimization: Why Video Messaging Trumps Text

Visual Optimization: Why Video Messaging Trumps Text

  Many companies and organizations still rely on the written word to get their messages across, but text may not be the best way to communicate with your audience.…

Brandon Houston January 30, 2014
Video Analytics: A View Into How People Watch, Share, & Respond To Your Videos

Video Analytics: A View Into How People Watch, Share, & Respond To Your Videos

Most of us have at least a basic familiarity with website analytics like Google Analytics. They help us understand visitor behavior and improve our online marketing…

Brandon Houston January 23, 2014
Creating A Video Series

Creating A Video Series

When you’re planning your explainer video, consider developing a series of videos to build awareness and to align with the often varying needs of your customers.…

Brandon Houston January 9, 2014
Marketing Agency Insider : The Modern Marketing Agency is Less "Mad Men" & More Hybrid

Marketing Agency Insider : The Modern Marketing Agency is Less "Mad Men" & More Hybrid

Check out Andrew Angus’ guest post, originally written for The Marketing Agency, on the difference between a Tech company and an Ad Agency. —————…

Brandon Houston December 16, 2013
Why A Video Elevator Pitch Will Improve Your Market Share

Why A Video Elevator Pitch Will Improve Your Market Share

In this post, featured on Forbes, Andrew Angus gives tips and facts on how a video will improve your market share. Check out a snippet of the article below. To read…

Brandon Houston October 24, 2013
Using an Explainer Video to Solidify Your Brand

Using an Explainer Video to Solidify Your Brand

Solidifying your brand online is no easy feat. In order to establish your brand successfully, you have to have an online presence. Before Google’s 2012 Panda update,…

Brandon Houston October 16, 2013
5 Ways Explainer Video Production Increases Awareness and Sales

5 Ways Explainer Video Production Increases Awareness and Sales

Explainer videos are one marketing move that helps you to stand out from the crowd of competitors. If you are still sitting on the fence as to whether or not it…

Brandon Houston June 27, 2013