At Switch, we consider the script one of the most important parts of the video creation process.
There’s a lot of elements to making the perfect marketing video, but one that’s often overlooked is the splash screen or thumbnail image.
We all get Holiday emails this time of year from the businesses we support. How delightful! A company you enjoy working with is showing its appreciation and respect to YOU, their customers. Moreover, it’s a wonderful opportunity for businesses to stay top of mind as we prepare to go into Q1 and a new spending …
The buying process has been changing for some time, and sales needs to change along with it.
Switch makes videos that help customers explain big ideas to target audiences, whether it’s highlighting a big problem, introducing a solution, or simply explaining how something works. Switch Video has helped hundreds of companies launch their products and services, from small startups to the biggest brands in the world, like LinkedIn, American Express, and Hewlett …
Video can help companies meet their top marketing objectives.
If you’re in marketing, you know that a little experimentation can make a big difference in customer engagement.
Using video on a landing page can significantly increase conversions. People love watching video; it’s short, engaging, and way more interesting than reading an entire page of text.
Video is quickly becoming the most sought-after marketing channel.