Why You Should Choose an Aspirational Video and Script Over a Product Tour

Why You Should Choose an Aspirational Video and Script Over a Product Tour

At Switch, we consider the script one of the most important parts of the video creation process.

Brandon Houston January 15, 2015
Split Testing Splash Screens: The Easiest Optimization Trick You're Not Doing

Split Testing Splash Screens: The Easiest Optimization Trick You're Not Doing

There's a lot of elements to making the perfect marketing video, but one that's often overlooked is the splash screen or thumbnail image.

Brandon Houston January 13, 2015
A Modern Marketer’s Video Gets Personal for the Holidays

A Modern Marketer’s Video Gets Personal for the Holidays

We all get Holiday emails this time of year from the businesses we support. How delightful! A company you enjoy working with is showing its appreciation and respect…

Brandon Houston December 18, 2014
Losing with Antiquated Marketing? Learn from Social Selling.

Losing with Antiquated Marketing? Learn from Social Selling.

The buying process has been changing for some time, and sales needs to change along with it.

Brandon Houston December 11, 2014
What Makes Switch Video Different?

What Makes Switch Video Different?

Switch makes videos that help customers explain big ideas to target audiences, whether it’s highlighting a big problem, introducing a solution, or simply explaining…

Brandon Houston December 4, 2014
Increase Conversions on Your Video Landing Page with Split Testing

Increase Conversions on Your Video Landing Page with Split Testing

If you're in marketing, you know that a little experimentation can make a big difference in customer engagement.

Brandon Houston November 20, 2014
3 Tips on Increasing Landing Page Conversions with Video

3 Tips on Increasing Landing Page Conversions with Video

Using video on a landing page can significantly increase conversions. People love watching video; it's short, engaging, and way more interesting than reading an…

Brandon Houston August 28, 2014