Skyrocket Your Email Click-Through Rate With Video

By Brandon Houston on April 18, 2017

The average email inbox is not a serene Zen garden of well-organized messages; it’s a crowded, hectic venue full of personal correspondence, special offers, and straight-up spam. Needless to say, as a marketer, standing out in this sea of subject lines requires a creative approach. Offering relevant, engaging copy that cuts through the clutter is …

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A Modern Marketer’s Video Gets Personal for the Holidays

By Andrew Angus on December 18, 2014

We all get Holiday emails this time of year from the businesses we support. How delightful! A company you enjoy working with is showing its appreciation and respect to YOU, their customers. Moreover, it’s a wonderful opportunity for businesses to stay top of mind as we prepare to go into Q1 and a new spending …

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What Makes Switch Video Different?

By Andrew Angus on December 4, 2014

Switch makes videos that help customers explain big ideas to target audiences, whether it’s highlighting a big problem, introducing a solution, or simply explaining how something works. Switch Video has helped hundreds of companies launch their products and services, from small startups to the biggest brands in the world, like LinkedIn, American Express, and Hewlett …

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How Switch Merge Increased CTR by 272%

By Andrew Angus on October 23, 2014

You’ve probably heard us talk about Switch Merge before – our technology for video merge. Like mail merge, but for video. In case you don’t quite remember what Switch Merge is, keep reading so I can refresh your memory.

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10 Different Ways to Use Your Explainer Video

By Andrew Angus on September 23, 2014

What do you do after you have created an explainer video? One of video’s best attributes is it’s versatility in use. Just because your video was made for a landing page or an email marketing campaign doesn’t mean it can’t be repurposed in other ways.

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3 Ideas to Integrate Video in Lead Nurturing Campaigns

By Andrew Angus on September 2, 2014

Lead nurturing is an important part of the sales funnel and video could be just the tool you need to successfully meet your goals. The nurturing stage is all about educating your leads – not selling. At this point, your leads aren’t quite ready to make the move and purchase yet but you should keep providing informational content to help them get closer to making a decision.

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