Increase Conversion Rates with Video
For consumers, the digital stratosphere is rife with noise: web banners and retargeting and whitepapers – oh my! Coupled with the ways in which users consume…
Skyrocket Your Email Click-Through Rate With Video
The average email inbox is not a serene Zen garden of well-organized messages; it’s a crowded, hectic venue full of personal correspondence, special offers,…
How 53% of Marketers Fail to Take Advantage of Transactional Emails
Transactional emails are a secret weapon for marketers who spend more of their time on promotional emails.
A Modern Marketer’s Video Gets Personal for the Holidays
We all get Holiday emails this time of year from the businesses we support. How delightful! A company you enjoy working with is showing its appreciation and respect…
What Makes Switch Video Different?
Switch makes videos that help customers explain big ideas to target audiences, whether it’s highlighting a big problem, introducing a solution, or simply explaining…
Use Video to Meet Marketing Goals
Video can help companies meet their top marketing objectives.
How Switch Merge Increased CTR by 272%
You’ve probably heard us talk about Switch Merge before - our technology for video merge. Like mail merge, but for video. In case you don’t quite remember what…
10 Different Ways to Use Your Explainer Video
What do you do after you have created an explainer video? One of video’s best attributes is it’s versatility in use. Just because your video was made for a landing…
3 Ideas to Integrate Video in Lead Nurturing Campaigns
Lead nurturing is an important part of the sales funnel and video could be just the tool you need to successfully meet your goals. The nurturing stage is all about…
Marketing in the Age of Hyper-Personalization: What it is & What You Need to Know
Personalization has become a key part of today’s marketing strategy. This has been true for a while now, but we’re actually talking about a different kind of…
Why Using Video Throughout Your Marketing is Smart
Businesses that aren't using video as part of their content strategy are seriously missing out.
Client Story: Trinity College School
With Switch Merge, organizations like Trinity School College can now send out personalized video messages and increase email open rates as a result. The Switch Merge…
Do Emails With Video Have a Higher Open Rate?
Marketers often struggle to reach prospects with email.
Reactivating Your Lead List with Video
Video can help companies get old customers and prospects interested your services again.
Use Personalized Video in Email to Increase Conversions
Video is quickly becoming the most sought-after marketing channel.
Personalization + Switch Video is a Match Made in Marketing Heaven
We’re excited. Today we are proud to officially announce the release of Switch Merge, a new product. Think of it as “mail merge” for video. And it’s…