Skyrocket Your Email Click-Through Rate With Video

Skyrocket Your Email Click-Through Rate With Video

The average email inbox is not a serene Zen garden of well-organized messages; it’s a crowded, hectic venue full of personal correspondence, special offers,…

Brandon Houston April 18, 2017
How 53% of Marketers Fail to Take Advantage of Transactional Emails

How 53% of Marketers Fail to Take Advantage of Transactional Emails

Transactional emails are a secret weapon for marketers who spend more of their time on promotional emails.

Brandon Houston January 29, 2015
A Modern Marketer’s Video Gets Personal for the Holidays

A Modern Marketer’s Video Gets Personal for the Holidays

We all get Holiday emails this time of year from the businesses we support. How delightful! A company you enjoy working with is showing its appreciation and respect…

Brandon Houston December 18, 2014
What Makes Switch Video Different?

What Makes Switch Video Different?

Switch makes videos that help customers explain big ideas to target audiences, whether it’s highlighting a big problem, introducing a solution, or simply explaining…

Brandon Houston December 4, 2014
How Switch Merge Increased CTR by 272%

How Switch Merge Increased CTR by 272%

You’ve probably heard us talk about Switch Merge before - our technology for video merge. Like mail merge, but for video. In case you don’t quite remember what…

Brandon Houston October 23, 2014
10 Different Ways to Use Your Explainer Video

10 Different Ways to Use Your Explainer Video

What do you do after you have created an explainer video? One of video’s best attributes is it’s versatility in use. Just because your video was made for a landing…

Brandon Houston September 23, 2014
3 Ideas to Integrate Video in Lead Nurturing Campaigns

3 Ideas to Integrate Video in Lead Nurturing Campaigns

Lead nurturing is an important part of the sales funnel and video could be just the tool you need to successfully meet your goals. The nurturing stage is all about…

Brandon Houston September 2, 2014
Marketing in the Age of Hyper-Personalization: What it is & What You Need to Know

Marketing in the Age of Hyper-Personalization: What it is & What You Need to Know

Personalization has become a key part of today’s marketing strategy. This has been true for a while now, but we’re actually talking about a different kind of…

Brandon Houston August 21, 2014
Client Story: Trinity College School

Client Story: Trinity College School

With Switch Merge, organizations like Trinity School College can now send out personalized video messages and increase email open rates as a result. The Switch Merge…

Brandon Houston July 1, 2014
Reactivating Your Lead List with Video

Reactivating Your Lead List with Video

Video can help companies get old customers and prospects interested your services again.

Brandon Houston April 24, 2014
Personalization + Switch Video is a Match Made in Marketing Heaven

Personalization + Switch Video is a Match Made in Marketing Heaven

We’re excited.  Today we are proud to officially announce the release of Switch Merge, a new product.  Think of it as “mail merge” for video. And it’s…

Brandon Houston March 27, 2014

Our First Ever Video Newsletter!

[sniplet April Newsletter] We came up with the genius idea to turn our monthly newsletter into a video newsletter! It may seem like the obvious thing to do, since…

Brandon Houston April 15, 2010