The Importance of a Great Script

The Importance of a Great Script

The script used in an explainer video plays a pivotal role.

Brandon Houston April 4, 2017
Why Creativity Matters in B2B Marketing

Why Creativity Matters in B2B Marketing

Being a B2B brand does not give you a license to bore. Even if you’re working in an industry perceived as boring and selling products to businesses with the…

Brandon Houston March 21, 2017
What makes an explainer video great

What makes an explainer video great

Explainer videos are a huge asset to companies, particularly if they are web-based. But how can you tell if an explainer video is any good?

Brandon Houston June 28, 2016
Best Animated Explainer Videos of 2015 (So Far)

Best Animated Explainer Videos of 2015 (So Far)

It’s no secret that video is king in 2015 when it comes to online marketing, and that trend is only expected to grow in 2016 and 2017. Video is easier to capture…

Brandon Houston July 28, 2015
7 Blog Posts That Point You Toward a Great Explainer Video Company

7 Blog Posts That Point You Toward a Great Explainer Video Company

A good explainer video may be worth its metaphorical weight in gold.

Brandon Houston July 23, 2015
Video Helps Pharmaceutical Companies Educate & Engage Doctors

Video Helps Pharmaceutical Companies Educate & Engage Doctors

Besides being one of the most heavily regulated industries, the pharmaceutical sector is also slightly behind the times when it comes to marketing.

Brandon Houston June 22, 2015
The 60 Best Explainer Videos

The 60 Best Explainer Videos

It almost goes without saying that video marketing is the newest darling of the digital advertising world.

Brandon Houston May 18, 2015
Swimming with Sharks: How Our Client's Explainer Video Wowed 'Shark Tank' Producers

Swimming with Sharks: How Our Client's Explainer Video Wowed 'Shark Tank' Producers

We're always happy when our clients are pleased with the creative services we provide them, but it may be just a little more satisfying when our handiwork will be…

Brandon Houston April 27, 2015
Humor or Inspiration in Explainer Videos?

Humor or Inspiration in Explainer Videos?

You already know it's better to create an inspirational explainer video rather than to simply explain what your product does.

Brandon Houston April 20, 2015
Video Marketing Creative Brief: Why You Need One

Video Marketing Creative Brief: Why You Need One

When embarking on a project like an explainer video, it can be tempting to dive in headfirst.

Brandon Houston March 27, 2015
Why Marketers Should Sell With Facts, Not Flash

Why Marketers Should Sell With Facts, Not Flash

Here at Switch Video, our clients often want to use animated video to help explain some of the interesting but hidden things inside their supply chains or how their…

Brandon Houston March 2, 2015
Surprising Ways to Use Video

Surprising Ways to Use Video

Every day, video becomes a more valuable part of the marketer's toolkit.

Brandon Houston February 27, 2015
Jason Thibeault on the Brain Science That Makes Video Successful

Jason Thibeault on the Brain Science That Makes Video Successful

In an interview with Switch, Jason Thibeault, senior director at Limelight Networks tells us that video is a vital part of marketing strategy because it's so deeply…

Brandon Houston February 3, 2015
3 Tips to Make Interesting B2B Marketing Content

3 Tips to Make Interesting B2B Marketing Content

There's a misconception out there that B2B marketing can't be fun.

Brandon Houston January 27, 2015
Video Drives ROI, Says Brightcove's Stu Barnes

Video Drives ROI, Says Brightcove's Stu Barnes

In a conversation with Switch, Stu Barnes, commercial director at Brightcove, an online video hosting platform, drove the point home that videos aren't just a tool…

Brandon Houston January 20, 2015