The script used in an explainer video plays a pivotal role.
Being a B2B brand does not give you a license to bore. Even if you’re working in an industry perceived as boring and selling products to businesses with the same stereotype, curing insomnia is not a great way to engage any target audience. Don’t lose sight of the fact that businesses are made up of …
Explainer videos are a huge asset to companies, particularly if they are web-based. But how can you tell if an explainer video is any good?
It’s no secret that video is king in 2015 when it comes to online marketing, and that trend is only expected to grow in 2016 and 2017. Video is easier to capture people’s attention and keep them engaged. Forrester Research states that a one minute video has the same value as 1.8 million words and …
A good explainer video may be worth its metaphorical weight in gold.
Besides being one of the most heavily regulated industries, the pharmaceutical sector is also slightly behind the times when it comes to marketing.
It almost goes without saying that video marketing is the newest darling of the digital advertising world.
“If I had more time, I would have written you a shorter letter.”
We’re always happy when our clients are pleased with the creative services we provide them, but it may be just a little more satisfying when our handiwork will be seen by roughly 7 million television viewers.
You already know it’s better to create an inspirational explainer video rather than to simply explain what your product does.