Why Creativity Matters in B2B Marketing

By Brandon Houston on March 21, 2017

Being a B2B brand does not give you a license to bore. Even if you’re working in an industry perceived as boring and selling products to businesses with the same stereotype, curing insomnia is not a great way to engage any target audience. Don’t lose sight of the fact that businesses are made up of …

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Best Animated Explainer Videos of 2015 (So Far)

By Brandon Houston on July 28, 2015

It’s no secret that video is king in 2015 when it comes to online marketing, and that trend is only expected to grow in 2016 and 2017. Video is easier to capture people’s attention and keep them engaged. Forrester Research states that a one minute video has the same value as 1.8 million words and …

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