Switch’s No Nonsense, Unpretentious Guide To Script-Writing.
The Don’ts. Writing a video script that meets all your digital marketing goals, doesn’t require a Pulitzer Prize or other big writing award. Follow our easy-to-understand…
Inject Some Life Into Your Next Animated Video
While all of our explainer videos are lively, they’re not necessarily life-like. After all, animation is our specialty but we recognize the impact live video can…
60 or 90 seconds? How to Decide the Length of Your Explainer Video
Is longer better when it comes to explainer videos? It’s a question we’re commonly asked but before we get to the answer, we have some questions for you. We…
The Science of Visual Storytelling
News flash: we’re more than just pretty faces and graphic images! Here at Switch Video, we pride our craft on being composed of equal parts art and science. On…
Increase Conversion Rates with Video
For consumers, the digital stratosphere is rife with noise: web banners and retargeting and whitepapers – oh my! Coupled with the ways in which users consume…
You Have Video, Now What?
So you’ve got a video. You’ve likely spent a fair amount of time planning / producing / reviewing / revising and have budgeted accordingly for the production…
Why Creativity Matters in B2B Marketing
Being a B2B brand does not give you a license to bore. Even if you’re working in an industry perceived as boring and selling products to businesses with the…
What makes an explainer video great
Explainer videos are a huge asset to companies, particularly if they are web-based. But how can you tell if an explainer video is any good?
Best Animated Explainer Videos of 2015 (So Far)
It’s no secret that video is king in 2015 when it comes to online marketing, and that trend is only expected to grow in 2016 and 2017. Video is easier to capture…
7 Blog Posts That Point You Toward a Great Explainer Video Company
A good explainer video may be worth its metaphorical weight in gold.
Video Helps Pharmaceutical Companies Educate & Engage Doctors
Besides being one of the most heavily regulated industries, the pharmaceutical sector is also slightly behind the times when it comes to marketing.
The 60 Best Explainer Videos
It almost goes without saying that video marketing is the newest darling of the digital advertising world.
If I Had More Time, I Would Have Made You a Shorter Video
"If I had more time, I would have written you a shorter letter."
Swimming with Sharks: How Our Client's Explainer Video Wowed 'Shark Tank' Producers
We're always happy when our clients are pleased with the creative services we provide them, but it may be just a little more satisfying when our handiwork will be…
Humor or Inspiration in Explainer Videos?
You already know it's better to create an inspirational explainer video rather than to simply explain what your product does.