Switch’s No Nonsense, Unpretentious Guide To Script-Writing. 

Switch’s No Nonsense, Unpretentious Guide To Script-Writing. 

The Don’ts. Writing a video script that meets all your digital marketing goals, doesn’t require a Pulitzer Prize or other big writing award. Follow our easy-to-understand…

Beth Fleming August 29, 2019
Inject Some Life Into Your Next Animated Video

Inject Some Life Into Your Next Animated Video

While all of our explainer videos are lively, they’re not necessarily life-like. After all, animation is our specialty but we recognize the impact live video can…

Julie Kaden August 1, 2019
60 or 90 seconds? How to Decide the Length of Your Explainer Video

60 or 90 seconds? How to Decide the Length of Your Explainer Video

Is longer better when it comes to explainer videos? It’s a question we’re commonly asked but before we get to the answer, we have some questions for you. We…

Julie Kaden May 9, 2019
The Science of Visual Storytelling

The Science of Visual Storytelling

News flash: we’re more than just pretty faces and graphic images! Here at Switch Video, we pride our craft on being composed of equal parts art and science. On…

Julie Kaden March 7, 2019
Increase Conversion Rates with Video

Increase Conversion Rates with Video

For consumers, the digital stratosphere is rife with noise: web banners and retargeting and whitepapers – oh my! Coupled with the ways in which users consume…

Julie Kaden January 17, 2019
You Have Video, Now What?

You Have Video, Now What?

So you’ve got a video. You’ve likely spent a fair amount of time planning / producing / reviewing / revising and have budgeted accordingly for the production…

Stephanie Hardy December 4, 2018
The Importance of a Great Script

The Importance of a Great Script

The script used in an explainer video plays a pivotal role.

Brandon Houston April 4, 2017
Why Creativity Matters in B2B Marketing

Why Creativity Matters in B2B Marketing

Being a B2B brand does not give you a license to bore. Even if you’re working in an industry perceived as boring and selling products to businesses with the…

Brandon Houston March 21, 2017
What makes an explainer video great

What makes an explainer video great

Explainer videos are a huge asset to companies, particularly if they are web-based. But how can you tell if an explainer video is any good?

Brandon Houston June 28, 2016
Best Animated Explainer Videos of 2015 (So Far)

Best Animated Explainer Videos of 2015 (So Far)

It’s no secret that video is king in 2015 when it comes to online marketing, and that trend is only expected to grow in 2016 and 2017. Video is easier to capture…

Brandon Houston July 28, 2015
7 Blog Posts That Point You Toward a Great Explainer Video Company

7 Blog Posts That Point You Toward a Great Explainer Video Company

A good explainer video may be worth its metaphorical weight in gold.

Brandon Houston July 23, 2015
Video Helps Pharmaceutical Companies Educate & Engage Doctors

Video Helps Pharmaceutical Companies Educate & Engage Doctors

Besides being one of the most heavily regulated industries, the pharmaceutical sector is also slightly behind the times when it comes to marketing.

Brandon Houston June 22, 2015
The 60 Best Explainer Videos

The 60 Best Explainer Videos

It almost goes without saying that video marketing is the newest darling of the digital advertising world.

Brandon Houston May 18, 2015
Swimming with Sharks: How Our Client's Explainer Video Wowed 'Shark Tank' Producers

Swimming with Sharks: How Our Client's Explainer Video Wowed 'Shark Tank' Producers

We're always happy when our clients are pleased with the creative services we provide them, but it may be just a little more satisfying when our handiwork will be…

Brandon Houston April 27, 2015
Humor or Inspiration in Explainer Videos?

Humor or Inspiration in Explainer Videos?

You already know it's better to create an inspirational explainer video rather than to simply explain what your product does.

Brandon Houston April 20, 2015