Video Marketing Creative Brief: Why You Need One
When embarking on a project like an explainer video, it can be tempting to dive in headfirst.
Why Marketers Should Sell With Facts, Not Flash
Here at Switch Video, our clients often want to use animated video to help explain some of the interesting but hidden things inside their supply chains or how their…
Surprising Ways to Use Video
Every day, video becomes a more valuable part of the marketer's toolkit.
Jason Thibeault on the Brain Science That Makes Video Successful
In an interview with Switch, Jason Thibeault, senior director at Limelight Networks tells us that video is a vital part of marketing strategy because it's so deeply…
3 Tips to Make Interesting B2B Marketing Content
There's a misconception out there that B2B marketing can't be fun.
Video Drives ROI, Says Brightcove's Stu Barnes
In a conversation with Switch, Stu Barnes, commercial director at Brightcove, an online video hosting platform, drove the point home that videos aren't just a tool…
Why You Should Choose an Aspirational Video and Script Over a Product Tour
At Switch, we consider the script one of the most important parts of the video creation process.
3 Tips for Making Shareable Videos
How do you make content that customers want to share?
Video Expert Greg Jarboe Describes Explainers as a Vital Part of the Marketer's Toolkit
Greg Jarboe, president of SEO-PR, truly understands the importance of populating YouTube with a variety of content to fit all levels of the buying cycle.
Ryan Noel Talks Explainer Videos and Future Trends
Ryan Noel, Media Specialist at Blast Media, called video "the great equalizer" for most marketing budgets.
12 Days of Switch Explainer Videos - Three Promises
Happy Holidays from Switch Video! We’re at the final video on our list of favorite explainer videos. Last, but certainly not least, is our very own Three…
12 Days of Switch Explainer Videos: TOPO
Happy Holidays from Switch Video! For the next 2 days, we’ll be counting down some of our favorite explainer videos and discussing a few key points as to what…
12 Days of Switch Explainer Videos: ReImagine 2
Happy Holidays from Switch Video! For the next 3 days, we’ll be counting down some of our favorite explainer videos and discussing a few key points as to what…
12 Days of Switch Explainer Videos: ReImagine 1
Happy Holidays from Switch Video! For the next 4 days, we’ll be counting down some of our favorite explainer videos and discussing a few key points as to what…
12 Days of Switch Explainer Videos: Craig Rosenberg
Happy Holidays from Switch Video! For the next 5 days, we’ll be counting down some of our favorite explainer videos and discussing a few key points as to what…
12 Days of Switch Explainer Videos: Media Society
Happy Holidays from Switch Video! For the next 6 days, we’ll be counting down some of our favorite explainer videos and discussing a few key points as to what…