Video Marketing Creative Brief: Why You Need One

Video Marketing Creative Brief: Why You Need One

When embarking on a project like an explainer video, it can be tempting to dive in headfirst.

Brandon Houston March 27, 2015
Why Marketers Should Sell With Facts, Not Flash

Why Marketers Should Sell With Facts, Not Flash

Here at Switch Video, our clients often want to use animated video to help explain some of the interesting but hidden things inside their supply chains or how their…

Brandon Houston March 2, 2015
Surprising Ways to Use Video

Surprising Ways to Use Video

Every day, video becomes a more valuable part of the marketer's toolkit.

Brandon Houston February 27, 2015
Jason Thibeault on the Brain Science That Makes Video Successful

Jason Thibeault on the Brain Science That Makes Video Successful

In an interview with Switch, Jason Thibeault, senior director at Limelight Networks tells us that video is a vital part of marketing strategy because it's so deeply…

Brandon Houston February 3, 2015
3 Tips to Make Interesting B2B Marketing Content

3 Tips to Make Interesting B2B Marketing Content

There's a misconception out there that B2B marketing can't be fun.

Brandon Houston January 27, 2015
Video Drives ROI, Says Brightcove's Stu Barnes

Video Drives ROI, Says Brightcove's Stu Barnes

In a conversation with Switch, Stu Barnes, commercial director at Brightcove, an online video hosting platform, drove the point home that videos aren't just a tool…

Brandon Houston January 20, 2015
3 Tips for Making Shareable Videos

3 Tips for Making Shareable Videos

How do you make content that customers want to share?

Brandon Houston January 8, 2015
Video Expert Greg Jarboe Describes Explainers as a Vital Part of the Marketer's Toolkit

Video Expert Greg Jarboe Describes Explainers as a Vital Part of the Marketer's Toolkit

Greg Jarboe, president of SEO-PR, truly understands the importance of populating YouTube with a variety of content to fit all levels of the buying cycle. 

Brandon Houston January 6, 2015
Ryan Noel Talks Explainer Videos and Future Trends

Ryan Noel Talks Explainer Videos and Future Trends

Ryan Noel, Media Specialist at Blast Media, called video "the great equalizer" for most marketing budgets. 

Brandon Houston December 25, 2014
12 Days of Switch Explainer Videos - Three Promises

12 Days of Switch Explainer Videos - Three Promises

Happy Holidays from Switch Video! We’re at the final video on our list of favorite explainer videos. Last, but certainly not least, is our very own Three…

Brandon Houston December 23, 2014
12 Days of Switch Explainer Videos: TOPO

12 Days of Switch Explainer Videos: TOPO

Happy Holidays from Switch Video! For the next 2 days, we’ll be counting down some of our favorite explainer videos and discussing a few key points as to what…

Brandon Houston December 22, 2014
12 Days of Switch Explainer Videos: ReImagine 2

12 Days of Switch Explainer Videos: ReImagine 2

Happy Holidays from Switch Video! For the next 3 days, we’ll be counting down some of our favorite explainer videos and discussing a few key points as to what…

Brandon Houston December 21, 2014
12 Days of Switch Explainer Videos: ReImagine 1

12 Days of Switch Explainer Videos: ReImagine 1

Happy Holidays from Switch Video! For the next 4 days, we’ll be counting down some of our favorite explainer videos and discussing a few key points as to what…

Brandon Houston December 20, 2014
12 Days of Switch Explainer Videos: Craig Rosenberg

12 Days of Switch Explainer Videos: Craig Rosenberg

Happy Holidays from Switch Video! For the next 5 days, we’ll be counting down some of our favorite explainer videos and discussing a few key points as to what…

Brandon Houston December 19, 2014
12 Days of Switch Explainer Videos: Media Society

12 Days of Switch Explainer Videos: Media Society

Happy Holidays from Switch Video! For the next 6 days, we’ll be counting down some of our favorite explainer videos and discussing a few key points as to what…

Brandon Houston December 18, 2014