Creating the Right Videos for Your Sales Funnel
The versatility of video makes it ideal for the entire sales funnel process. Keep reading to learn what kind of videos you will need for each part of the sales funnel.…
Here’s Why Americans Love Digital Video & How Companies are Adapting
Digital video is becoming the source of entertainment for many Americans. A new survey from GfK Media and Entertainment found U.S. adults are watching more digital…
What Switch Video & Planners Have In Common
On October 2nd our CEO and Founder, Andrew Angus, had the opportunity to speak at the Ontario Professional Planners Institute (OPPI) Conference for Healthy Communities…
4 Tips to Consider When Starting Your Video Script
Companies are catching onto the idea that explainer videos can help them increase conversions, but sometimes marketers don’t know where to start. Delving into…
4 Reasons You Should Consider a Video Series
Despite what you may think, creating a video series is not hard to accomplish. If you’re already on the road to creating one video, creating a video series is…
10 Different Ways to Use Your Explainer Video
What do you do after you have created an explainer video? One of video’s best attributes is it’s versatility in use. Just because your video was made for a landing…
Venture Capitalist vs. Crowdfunding: What’s the Difference?
Having trouble deciding how to fund your startup? We created a video underlining some of the key differences between venture capitalist and crowdfunding. Watch it…
Innovate Your B2B Marketing Strategy with Video
As a marketer, we tend to focus on the product we’re marketing, the value of products and services, to business leaders. While we focus on what we are marketing,…
Why You Need to Focus on Storytelling in Marketing
Creating a good story can often be crucial to getting people to pay attention to what you're saying. On the other hand, crafting a story around your data sets can…
Ways to Use Video: Creating an eBook Video Trailer
Looking for more creative ways to use video marketing in your sales funnel? While video can contain content all on its own, you can also use it to promote other…
4 Reasons Startups Need an Explainer Video
Entrepreneurs typically struggle in the early stages of bringing their company into the marketplace, especially when the small business owner is also managing both…
3 Ideas to Integrate Video in Lead Nurturing Campaigns
Lead nurturing is an important part of the sales funnel and video could be just the tool you need to successfully meet your goals. The nurturing stage is all about…
3 Tips on Increasing Landing Page Conversions with Video
Using video on a landing page can significantly increase conversions. People love watching video; it's short, engaging, and way more interesting than reading an…
Why Visuals are Better for Marketing and Increasing Conversions
Writing will always have its place, but marketers are discovering the value of visual materials as a strong marketing tool. There's something to the old adage, a…
Hard CTA vs. Soft CTA: Which is Better?
As a marketing professional, we can all agree that videos need to include a call to action, but which CTA is best for your video? Hard or soft? You can actually…
4 Story Ideas to Jumpstart Your Video Marketing Campaign
We know using animated video for storytelling can be one of the most compelling ways to draw attention to your products. Telling a story is a quick way to get people…