Outperforming the Average Video, A Case Study

Outperforming the Average Video, A Case Study

Rypple, a human resources platform, wanted an explainer video that would effectively demonstrate the value of their services and invite viewers to sign up for a…

Brandon Houston August 13, 2014
How Inbenta Increased Conversions by 20%

How Inbenta Increased Conversions by 20%

When companies have complicated services that speak to a wide variety of audiences, an explainer video can help convey their message in a clear and concise manner.…

Brandon Houston August 11, 2014
Switch & Bloomberg Video: What is Bitcoin Mining?

Switch & Bloomberg Video: What is Bitcoin Mining?

You may have heard of Bitcoin, but have you ever heard of Bitcoin mining? Bitcoin is a difficult concept for the average person to grasp, making it the perfect subject…

Brandon Houston August 7, 2014
Check This Out: The Art of the Explainer Video

Check This Out: The Art of the Explainer Video

A bad explainer video might just be better than no video at all. At least that’s what I thought when I created my first “video” - using PowerPoint and a simple…

Brandon Houston August 6, 2014
Check This Out: The Definitive Guide to Corporate Explainer Video

Check This Out: The Definitive Guide to Corporate Explainer Video

Have you ever wondered what explainer videos are all about? You've seen a handful of these brief animated videos online or maybe even a few that we have made. But…

Brandon Houston August 5, 2014
Is Whiteboard Animation for You?

Is Whiteboard Animation for You?

You probably know what whiteboard animation is, but do you know what it is all about? Royal Society for the encouragement of Arts, Manufactures and Commerce (RSA),…

Brandon Houston July 31, 2014
How to Start a Video Marketing Plan

How to Start a Video Marketing Plan

It might be tempting to jump in head first and do what your gut tells you to do when you're getting into the video marketing space. Making a video is so easy in…

Brandon Houston July 24, 2014
Videos Outperform All Other Content on Facebook

Videos Outperform All Other Content on Facebook

Have you ever noticed the type of content businesses are posting on their Facebook page? In case you haven’t noticed, video content is slowly starting to invade…

Brandon Houston July 22, 2014

Switch Video's Recent Work

Makazi Place Where Valuables Are Stored Switch Video Pharma Video EXO U Education

Brandon Houston July 18, 2014
How to Use Humor to Breathe Life in B2B Marketing

How to Use Humor to Breathe Life in B2B Marketing

Many B2C companies know how to harness the power of humor in their video marketing campaigns. B2B marketing, on the other hand, is often pretty dry.

Brandon Houston July 17, 2014
How Rypple Beat The Odds With Video Plays

How Rypple Beat The Odds With Video Plays

Most marketers will say that people don't watch long videos online anymore, at least when it comes to product or explainer videos.

Brandon Houston July 10, 2014
Client Story: Trinity College School

Client Story: Trinity College School

With Switch Merge, organizations like Trinity School College can now send out personalized video messages and increase email open rates as a result. The Switch Merge…

Brandon Houston July 1, 2014
3 Ways To Use Explainer Videos For Marketing

3 Ways To Use Explainer Videos For Marketing

Companies can use explainer videos to make conversions. Since animated video engages consumers quickly, viewers are more likely to watch the content entirely and…

Brandon Houston June 26, 2014