Why A Good Video Script Matters

Why A Good Video Script Matters

When you're making a marketing video, it's easy to see why companies may not be focusing on the script.

Brandon Houston June 24, 2014
What Marketers Need To Know About The Magical No. 7

What Marketers Need To Know About The Magical No. 7

The brain is a powerful organ, but it's not infallible. When marketers are designing campaigns, it's important to keep the limitations of memory in mind to maximize…

Brandon Houston June 19, 2014
Why video is the right choice for your internal communications needs

Why video is the right choice for your internal communications needs

More organizations are finding that explainer video could be the solution for their internal communications needs.

Brandon Houston June 17, 2014
Switch Video's Recent Work

Switch Video's Recent Work

Openet - Fusion Works, Opinion Lab - Sarah's Day, Jintronix - Climbing Everest

Brandon Houston May 30, 2014
10 Great Explainer Videos to Watch Right Now

10 Great Explainer Videos to Watch Right Now

There are so many great explainer videos out there. Here are just a few favorites chosen by our illustrators.

Brandon Houston May 29, 2014
Top 4 Video Marketing Mistakes

Top 4 Video Marketing Mistakes

Animated explainer video can be a successful marketing tool when done correctly. However, when done incorrectly, it can be a waste of time and energy. Luckily, it’s…

Brandon Houston May 22, 2014
Design videos to get attention from the right viewers

Design videos to get attention from the right viewers

It’s a harsh truth, but consumers just don’t have the attention span they used to have. While it may be ideal that your audience makes it all the way…

Brandon Houston May 15, 2014
Create unique videos to guide the buyer's journey

Create unique videos to guide the buyer's journey

More than ever, executives are using video for their product research.

Brandon Houston May 8, 2014
Perfecting your video CTA

Perfecting your video CTA

As any experienced marketer knows, a call to action is an integral part of any successful marketing message.

Brandon Houston May 1, 2014
Reactivating Your Lead List with Video

Reactivating Your Lead List with Video

Video can help companies get old customers and prospects interested your services again.

Brandon Houston April 24, 2014
How Story and Metaphor Combine to Create an Effective Explainer Video

How Story and Metaphor Combine to Create an Effective Explainer Video

Using storytelling and metaphor in animated videos allows companies to craft an effective explainer video to explain complicated ideas.

Brandon Houston April 9, 2014
Personalization + Switch Video is a Match Made in Marketing Heaven

Personalization + Switch Video is a Match Made in Marketing Heaven

We’re excited.  Today we are proud to officially announce the release of Switch Merge, a new product.  Think of it as “mail merge” for video. And it’s…

Brandon Houston March 27, 2014
Switch Video's Recent Work

Switch Video's Recent Work

Our recent works with Don Anthony, JMARK, and eMoney.

Brandon Houston March 21, 2014
Switch Video's Recent Work

Switch Video's Recent Work

The Dessy Group - Pantone Wedding. TCS - Passing Through The Gates. Waggl - Spirit of the Dance. Reimagine - Just Over the Horizon.

Brandon Houston March 14, 2014