Metrics That Matter
There are many ways to measure the performance of your video that go beyond just views. While it’s easy to fixate on that number and rewarding to see it climb,…
60 or 90 seconds? How to Decide the Length of Your Explainer Video
Is longer better when it comes to explainer videos? It’s a question we’re commonly asked but before we get to the answer, we have some questions for you. We…
Video Inventory
Taking Stock of Your Content In light of the recent trend to de-clutter and simplify our homes, also known as the KonMari Method, we’re going to walk you through…
Micro Content
As the name suggests, micro content is short and sweet and easy to digest. Web usability expert Jakob Nielsen coined the term in 1998, long before the digital revolution,…
Live Action or Animated Video?
Will the “lights, camera, action” of a live video work best? Or will the audience be moved by the magic of animation? There’s room for both in your…
Increase Conversion Rates with Video
For consumers, the digital stratosphere is rife with noise: web banners and retargeting and whitepapers – oh my! Coupled with the ways in which users consume…
You Have Video, Now What?
So you’ve got a video. You’ve likely spent a fair amount of time planning / producing / reviewing / revising and have budgeted accordingly for the production…
Shorter is Better
How Long Should Your Video Be? Your Video Should be Short! In the world of online and digital video, “short” means up to two minutes in length. Videos of up…
Sales Funnel Videos Done Right
Video and your sales funnel can work hand-in-hand to drive great results. According to TechTarget, 65% of buyers will have already downloaded four to seven pieces…
Skyrocket Your Email Click-Through Rate With Video
The average email inbox is not a serene Zen garden of well-organized messages; it’s a crowded, hectic venue full of personal correspondence, special offers,…
The importance of a video distribution strategy
Video remains a crucial part of marketing budgets.
The micro-moments trend and how it impacts video marketing
The mass adoption of Internet-connected mobile devices has lead to a new digital lifestyle.
Best Animated Explainer Videos of 2015 (So Far)
It’s no secret that video is king in 2015 when it comes to online marketing, and that trend is only expected to grow in 2016 and 2017. Video is easier to capture…
The 60 Best Explainer Videos
It almost goes without saying that video marketing is the newest darling of the digital advertising world.
If I Had More Time, I Would Have Made You a Shorter Video
"If I had more time, I would have written you a shorter letter."
How Vidyard Harnessed the Power of Personalized Marketing Video
We all suffer from email overload sometimes, especially at certain times of year.