Why You Need to Focus on Storytelling in Marketing
Creating a good story can often be crucial to getting people to pay attention to what you're saying. On the other hand, crafting a story around your data sets can…
Ways to Use Video: Creating an eBook Video Trailer
Looking for more creative ways to use video marketing in your sales funnel? While video can contain content all on its own, you can also use it to promote other…
4 Reasons Startups Need an Explainer Video
Entrepreneurs typically struggle in the early stages of bringing their company into the marketplace, especially when the small business owner is also managing both…
3 Ideas to Integrate Video in Lead Nurturing Campaigns
Lead nurturing is an important part of the sales funnel and video could be just the tool you need to successfully meet your goals. The nurturing stage is all about…
3 Tips on Increasing Landing Page Conversions with Video
Using video on a landing page can significantly increase conversions. People love watching video; it's short, engaging, and way more interesting than reading an…
4 Story Ideas to Jumpstart Your Video Marketing Campaign
We know using animated video for storytelling can be one of the most compelling ways to draw attention to your products. Telling a story is a quick way to get people…
How to Start a Video Marketing Plan
It might be tempting to jump in head first and do what your gut tells you to do when you're getting into the video marketing space. Making a video is so easy in…
Videos Outperform All Other Content on Facebook
Have you ever noticed the type of content businesses are posting on their Facebook page? In case you haven’t noticed, video content is slowly starting to invade…
How to Use Humor to Breathe Life in B2B Marketing
Many B2C companies know how to harness the power of humor in their video marketing campaigns. B2B marketing, on the other hand, is often pretty dry.
Why Using Video Throughout Your Marketing is Smart
Businesses that aren't using video as part of their content strategy are seriously missing out.
Why Video is the Future of Marketing
Ever realize how competitive the marketing industry has become?
Client Story: Trinity College School
With Switch Merge, organizations like Trinity School College can now send out personalized video messages and increase email open rates as a result. The Switch Merge…
Why A Good Video Script Matters
When you're making a marketing video, it's easy to see why companies may not be focusing on the script.
What Marketers Need To Know About The Magical No. 7
The brain is a powerful organ, but it's not infallible. When marketers are designing campaigns, it's important to keep the limitations of memory in mind to maximize…
Why video is the right choice for your internal communications needs
More organizations are finding that explainer video could be the solution for their internal communications needs.
From Kodak to Vine: Marketing in the Mad Men Era and Today
In advertising, the tech whiz and the graphic designer often seem opposed to one another. This raises the question: What makes a good marketing campaign? Is it metrics,…