Ways to Use Video: Creating an eBook Video Trailer

Ways to Use Video: Creating an eBook Video Trailer

Looking for more creative ways to use video marketing in your sales funnel? While video can contain content all on its own, you can also use it to promote other…

Brandon Houston September 9, 2014
4 Reasons Startups Need an Explainer Video

4 Reasons Startups Need an Explainer Video

Entrepreneurs typically struggle in the early stages of bringing their company into the marketplace, especially when the small business owner is also managing both…

Brandon Houston September 4, 2014
3 Ideas to Integrate Video in Lead Nurturing Campaigns

3 Ideas to Integrate Video in Lead Nurturing Campaigns

Lead nurturing is an important part of the sales funnel and video could be just the tool you need to successfully meet your goals. The nurturing stage is all about…

Brandon Houston September 2, 2014
3 Tips on Increasing Landing Page Conversions with Video

3 Tips on Increasing Landing Page Conversions with Video

Using video on a landing page can significantly increase conversions. People love watching video; it's short, engaging, and way more interesting than reading an…

Brandon Houston August 28, 2014
4 Story Ideas to Jumpstart Your Video Marketing Campaign

4 Story Ideas to Jumpstart Your Video Marketing Campaign

We know using animated video for storytelling can be one of the most compelling ways to draw attention to your products. Telling a story is a quick way to get people…

Brandon Houston August 14, 2014
How to Start a Video Marketing Plan

How to Start a Video Marketing Plan

It might be tempting to jump in head first and do what your gut tells you to do when you're getting into the video marketing space. Making a video is so easy in…

Brandon Houston July 24, 2014
Videos Outperform All Other Content on Facebook

Videos Outperform All Other Content on Facebook

Have you ever noticed the type of content businesses are posting on their Facebook page? In case you haven’t noticed, video content is slowly starting to invade…

Brandon Houston July 22, 2014
How to Use Humor to Breathe Life in B2B Marketing

How to Use Humor to Breathe Life in B2B Marketing

Many B2C companies know how to harness the power of humor in their video marketing campaigns. B2B marketing, on the other hand, is often pretty dry.

Brandon Houston July 17, 2014
Client Story: Trinity College School

Client Story: Trinity College School

With Switch Merge, organizations like Trinity School College can now send out personalized video messages and increase email open rates as a result. The Switch Merge…

Brandon Houston July 1, 2014
Why A Good Video Script Matters

Why A Good Video Script Matters

When you're making a marketing video, it's easy to see why companies may not be focusing on the script.

Brandon Houston June 24, 2014
What Marketers Need To Know About The Magical No. 7

What Marketers Need To Know About The Magical No. 7

The brain is a powerful organ, but it's not infallible. When marketers are designing campaigns, it's important to keep the limitations of memory in mind to maximize…

Brandon Houston June 19, 2014
Why video is the right choice for your internal communications needs

Why video is the right choice for your internal communications needs

More organizations are finding that explainer video could be the solution for their internal communications needs.

Brandon Houston June 17, 2014
From Kodak to Vine: Marketing in the Mad Men Era and Today

From Kodak to Vine: Marketing in the Mad Men Era and Today

In advertising, the tech whiz and the graphic designer often seem opposed to one another. This raises the question: What makes a good marketing campaign? Is it metrics,…

Brandon Houston June 3, 2014
10 Great Explainer Videos to Watch Right Now

10 Great Explainer Videos to Watch Right Now

There are so many great explainer videos out there. Here are just a few favorites chosen by our illustrators.

Brandon Houston May 29, 2014