Top 4 Video Marketing Mistakes

Top 4 Video Marketing Mistakes

Animated explainer video can be a successful marketing tool when done correctly. However, when done incorrectly, it can be a waste of time and energy. Luckily, it’s…

Brandon Houston May 22, 2014
Design videos to get attention from the right viewers

Design videos to get attention from the right viewers

It’s a harsh truth, but consumers just don’t have the attention span they used to have. While it may be ideal that your audience makes it all the way…

Brandon Houston May 15, 2014
Perfecting your video CTA

Perfecting your video CTA

As any experienced marketer knows, a call to action is an integral part of any successful marketing message.

Brandon Houston May 1, 2014
Reactivating Your Lead List with Video

Reactivating Your Lead List with Video

Video can help companies get old customers and prospects interested your services again.

Brandon Houston April 24, 2014
How Story and Metaphor Combine to Create an Effective Explainer Video

How Story and Metaphor Combine to Create an Effective Explainer Video

Using storytelling and metaphor in animated videos allows companies to craft an effective explainer video to explain complicated ideas.

Brandon Houston April 9, 2014
Personalization + Switch Video is a Match Made in Marketing Heaven

Personalization + Switch Video is a Match Made in Marketing Heaven

We’re excited.  Today we are proud to officially announce the release of Switch Merge, a new product.  Think of it as “mail merge” for video. And it’s…

Brandon Houston March 27, 2014