10 ways video can transform your training regimen

10 ways video can transform your training regimen

Technology has made the creation and distribution of video so much easier and cost-effective than it used to be—and that represents a huge opportunity for employers.…

Brandon Houston January 16, 2018
The Definitive Guide to Your Social Video Strategy

The Definitive Guide to Your Social Video Strategy

It’s no secret how crucial video is to your content marketing strategy. It’s engaging, it ranks better in search engines, and it converts better than…

Brandon Houston October 2, 2017
6 Steps to Revamping Your Video Analytics

6 Steps to Revamping Your Video Analytics

Video marketing and analytics go together like peanut butter and jelly. You can’t fully enjoy one without the other. Not just any analytics will do, though. Some…

Brandon Houston July 5, 2017
Skyrocket Your Email Click-Through Rate With Video

Skyrocket Your Email Click-Through Rate With Video

The average email inbox is not a serene Zen garden of well-organized messages; it’s a crowded, hectic venue full of personal correspondence, special offers,…

Brandon Houston April 18, 2017
The Importance of a Great Script

The Importance of a Great Script

The script used in an explainer video plays a pivotal role.

Brandon Houston April 4, 2017
Why Creativity Matters in B2B Marketing

Why Creativity Matters in B2B Marketing

Being a B2B brand does not give you a license to bore. Even if you’re working in an industry perceived as boring and selling products to businesses with the…

Brandon Houston March 21, 2017
7 animated video trends to watch in 2017

7 animated video trends to watch in 2017

All businesses are looking for successful ways to increase ROI on videos while developing unique marketing collateral for their companies. However, not all video…

Brandon Houston December 1, 2016
How to Explain Your Business in 60 Seconds

How to Explain Your Business in 60 Seconds

Here is how you explain a business in 60 seconds or less.

Brandon Houston July 25, 2016
What makes an explainer video great

What makes an explainer video great

Explainer videos are a huge asset to companies, particularly if they are web-based. But how can you tell if an explainer video is any good?

Brandon Houston June 28, 2016
How explainer videos increase inbound marketing

How explainer videos increase inbound marketing

If you have a product you are trying to sell, explainer videos are a great way to boost your customer base.

Brandon Houston June 21, 2016
Autoplay: How to make your customers and bottom line happy

Autoplay: How to make your customers and bottom line happy

Make no mistake, autoplay is here to stay.

Brandon Houston April 4, 2016
Selling video to the C-suite

Selling video to the C-suite

To most marketers, the value of video is abundantly clear.

Brandon Houston February 2, 2016
4 video marketing challenges and how to overcome them

4 video marketing challenges and how to overcome them

Video is known to be an effective part of a marketing strategy, but marketing teams often face challenges getting their video marketing strategies off the groun…

Brandon Houston January 4, 2016
The importance of a video distribution strategy

The importance of a video distribution strategy

Video remains a crucial part of marketing budgets.

Brandon Houston December 7, 2015
5 unique ways to use video

5 unique ways to use video

When most people think of explainer videos, a few main use cases come to mind.

Brandon Houston December 2, 2015
Tech Industry Explainer Videos

Tech Industry Explainer Videos

Explainer videos and the tech industry go hand-in-hand. The birth of the explainer video industry was marked by a project completed for Twitter back in 2007. Since…

Brandon Houston November 30, 2015