The Importance of a Great Script

The Importance of a Great Script

The script used in an explainer video plays a pivotal role.

Brandon Houston April 4, 2017
Why Creativity Matters in B2B Marketing

Why Creativity Matters in B2B Marketing

Being a B2B brand does not give you a license to bore. Even if you’re working in an industry perceived as boring and selling products to businesses with the…

Brandon Houston March 21, 2017
7 animated video trends to watch in 2017

7 animated video trends to watch in 2017

All businesses are looking for successful ways to increase ROI on videos while developing unique marketing collateral for their companies. However, not all video…

Brandon Houston December 1, 2016
How to Explain Your Business in 60 Seconds

How to Explain Your Business in 60 Seconds

Here is how you explain a business in 60 seconds or less.

Brandon Houston July 25, 2016
What makes an explainer video great

What makes an explainer video great

Explainer videos are a huge asset to companies, particularly if they are web-based. But how can you tell if an explainer video is any good?

Brandon Houston June 28, 2016
How explainer videos increase inbound marketing

How explainer videos increase inbound marketing

If you have a product you are trying to sell, explainer videos are a great way to boost your customer base.

Brandon Houston June 21, 2016
Autoplay: How to make your customers and bottom line happy

Autoplay: How to make your customers and bottom line happy

Make no mistake, autoplay is here to stay.

Brandon Houston April 4, 2016
Selling video to the C-suite

Selling video to the C-suite

To most marketers, the value of video is abundantly clear.

Brandon Houston February 2, 2016
4 video marketing challenges and how to overcome them

4 video marketing challenges and how to overcome them

Video is known to be an effective part of a marketing strategy, but marketing teams often face challenges getting their video marketing strategies off the groun…

Brandon Houston January 4, 2016
The importance of a video distribution strategy

The importance of a video distribution strategy

Video remains a crucial part of marketing budgets.

Brandon Houston December 7, 2015
5 unique ways to use video

5 unique ways to use video

When most people think of explainer videos, a few main use cases come to mind.

Brandon Houston December 2, 2015
Tech Industry Explainer Videos

Tech Industry Explainer Videos

Explainer videos and the tech industry go hand-in-hand. The birth of the explainer video industry was marked by a project completed for Twitter back in 2007. Since…

Brandon Houston November 30, 2015
The micro-moments trend and how it impacts video marketing

The micro-moments trend and how it impacts video marketing

The mass adoption of Internet-connected mobile devices has lead to a new digital lifestyle.

Brandon Houston November 17, 2015
How Different Styles of Explainer Video Tell a Unique Story

How Different Styles of Explainer Video Tell a Unique Story

There are numerous varieties of videos that work effectively in different roles.

Brandon Houston November 11, 2015
Best Animated Explainer Videos of 2015 (So Far)

Best Animated Explainer Videos of 2015 (So Far)

It’s no secret that video is king in 2015 when it comes to online marketing, and that trend is only expected to grow in 2016 and 2017. Video is easier to capture…

Brandon Houston July 28, 2015
7 Blog Posts That Point You Toward a Great Explainer Video Company

7 Blog Posts That Point You Toward a Great Explainer Video Company

A good explainer video may be worth its metaphorical weight in gold.

Brandon Houston July 23, 2015