Whether a company is focused on educating buyers about its brand or wants to help students of all ages learn about a nearly endless list of topics, video is the…
Marketers can take a lesson from nature, especially when they're embarking on a lead generation campaign.
It almost goes without saying that video marketing is the newest darling of the digital advertising world.
"If I had more time, I would have written you a shorter letter."
We all suffer from email overload sometimes, especially at certain times of year.
We're always happy when our clients are pleased with the creative services we provide them, but it may be just a little more satisfying when our handiwork will be…
You already know it's better to create an inspirational explainer video rather than to simply explain what your product does.
Let's say you've created an e-book to explain to buyers how to use a marketing platform.
Video and personalization are terms at the top of the marketing best practices list.
When embarking on a project like an explainer video, it can be tempting to dive in headfirst.
Around Thanksgiving last year, Facebook rolled out "say thanks" videos, which enabled users to create a video thanking an individual friend for good times.
If you're sick and tired of keeping up with search engine optimization trends, you're not alone.
Here at Switch Video, our clients often want to use animated video to help explain some of the interesting but hidden things inside their supply chains or how their…
Every day, video becomes a more valuable part of the marketer's toolkit.
In an interview with Switch, Chris Gorell-Barnes, CEO and Founder of Adjust Your Set, talked about why video continues to dominate the digital space, including its…