Video Marketing


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What Does It Mean to Be a Bold Marketer?

What Does It Mean to Be a Bold Marketer?

Do you remember the first time you saw him? He seemed to be born of the uncanny valley, a place usually reserved for artificial intelligence.

Brandon Houston July 1, 2015
Video Helps Pharmaceutical Companies Educate & Engage Doctors

Video Helps Pharmaceutical Companies Educate & Engage Doctors

Besides being one of the most heavily regulated industries, the pharmaceutical sector is also slightly behind the times when it comes to marketing.

Brandon Houston June 22, 2015
5 Ways to Get Value Out of Your Explainer Video

5 Ways to Get Value Out of Your Explainer Video

So you've got a brand new explainer video.

Brandon Houston June 15, 2015
5 Ways Mobile Will Destroy Your Video Marketing Campaign

5 Ways Mobile Will Destroy Your Video Marketing Campaign

Here are five ways that mobile can be a landmine if you don't take the right steps to get your content in front of the right audience.

Brandon Houston June 8, 2015
What Marketers Can Learn From Khan Academy's Video Strategy

What Marketers Can Learn From Khan Academy's Video Strategy

Whether a company is focused on educating buyers about its brand or wants to help students of all ages learn about a nearly endless list of topics, video is the…

Brandon Houston June 1, 2015
Why You Should Use Video to Give Your Leads Some TLC

Why You Should Use Video to Give Your Leads Some TLC

Marketers can take a lesson from nature, especially when they're embarking on a lead generation campaign.

Brandon Houston May 26, 2015
The 60 Best Explainer Videos

The 60 Best Explainer Videos

It almost goes without saying that video marketing is the newest darling of the digital advertising world.

Brandon Houston May 18, 2015
How Vidyard Harnessed the Power of Personalized Marketing Video

How Vidyard Harnessed the Power of Personalized Marketing Video

We all suffer from email overload sometimes, especially at certain times of year.

Brandon Houston May 4, 2015
Swimming with Sharks: How Our Client's Explainer Video Wowed 'Shark Tank' Producers

Swimming with Sharks: How Our Client's Explainer Video Wowed 'Shark Tank' Producers

We're always happy when our clients are pleased with the creative services we provide them, but it may be just a little more satisfying when our handiwork will be…

Brandon Houston April 27, 2015
Humor or Inspiration in Explainer Videos?

Humor or Inspiration in Explainer Videos?

You already know it's better to create an inspirational explainer video rather than to simply explain what your product does.

Brandon Houston April 20, 2015
How to Reach Your Target Audience Through Narrowcasting

How to Reach Your Target Audience Through Narrowcasting

Let's say you've created an e​-book to explain to buyers how to use a marketing platform.

Brandon Houston April 13, 2015
Video and Personalization Go Better Together [Infographic]

Video and Personalization Go Better Together [Infographic]

Video and personalization  are terms at the top of the marketing best practices list.

Brandon Houston March 30, 2015
Video Marketing Creative Brief: Why You Need One

Video Marketing Creative Brief: Why You Need One

When embarking on a project like an explainer video, it can be tempting to dive in headfirst.

Brandon Houston March 27, 2015
Marketers Can Learn From Facebook's Personalized Videos

Marketers Can Learn From Facebook's Personalized Videos

Around Thanksgiving last year, Facebook rolled out "say thanks" videos, which enabled users to create a video thanking an individual friend for good times.

Brandon Houston March 16, 2015