The 60 Best Explainer Videos

The 60 Best Explainer Videos

It almost goes without saying that video marketing is the newest darling of the digital advertising world.

Brandon Houston May 18, 2015
How Vidyard Harnessed the Power of Personalized Marketing Video

How Vidyard Harnessed the Power of Personalized Marketing Video

We all suffer from email overload sometimes, especially at certain times of year.

Brandon Houston May 4, 2015
Swimming with Sharks: How Our Client's Explainer Video Wowed 'Shark Tank' Producers

Swimming with Sharks: How Our Client's Explainer Video Wowed 'Shark Tank' Producers

We're always happy when our clients are pleased with the creative services we provide them, but it may be just a little more satisfying when our handiwork will be…

Brandon Houston April 27, 2015
Humor or Inspiration in Explainer Videos?

Humor or Inspiration in Explainer Videos?

You already know it's better to create an inspirational explainer video rather than to simply explain what your product does.

Brandon Houston April 20, 2015
How to Reach Your Target Audience Through Narrowcasting

How to Reach Your Target Audience Through Narrowcasting

Let's say you've created an e​-book to explain to buyers how to use a marketing platform.

Brandon Houston April 13, 2015
Video and Personalization Go Better Together [Infographic]

Video and Personalization Go Better Together [Infographic]

Video and personalization  are terms at the top of the marketing best practices list.

Brandon Houston March 30, 2015
Video Marketing Creative Brief: Why You Need One

Video Marketing Creative Brief: Why You Need One

When embarking on a project like an explainer video, it can be tempting to dive in headfirst.

Brandon Houston March 27, 2015
Marketers Can Learn From Facebook's Personalized Videos

Marketers Can Learn From Facebook's Personalized Videos

Around Thanksgiving last year, Facebook rolled out "say thanks" videos, which enabled users to create a video thanking an individual friend for good times.

Brandon Houston March 16, 2015
Don't Lose Out on Traffic, Optimize Your Videos For SEO

Don't Lose Out on Traffic, Optimize Your Videos For SEO

If you're sick and tired of keeping up with search engine optimization trends, you're not alone.

Brandon Houston March 9, 2015
Why Marketers Should Sell With Facts, Not Flash

Why Marketers Should Sell With Facts, Not Flash

Here at Switch Video, our clients often want to use animated video to help explain some of the interesting but hidden things inside their supply chains or how their…

Brandon Houston March 2, 2015
Surprising Ways to Use Video

Surprising Ways to Use Video

Every day, video becomes a more valuable part of the marketer's toolkit.

Brandon Houston February 27, 2015
Chris Gorell-Barnes on the Importance of Explainer Videos

Chris Gorell-Barnes on the Importance of Explainer Videos

In an interview with Switch, Chris Gorell-Barnes, CEO and Founder of Adjust Your Set, talked about why video continues to dominate the digital space, including its…

Brandon Houston February 20, 2015
Video Lets Marketers See in the Dark - the Dark Web, That is

Video Lets Marketers See in the Dark - the Dark Web, That is

Marketers these days love metrics. They love being able to see who visited their website when, who opened which email, and who was led to a conversion as a resu…

Brandon Houston February 9, 2015
Jason Thibeault on the Brain Science That Makes Video Successful

Jason Thibeault on the Brain Science That Makes Video Successful

In an interview with Switch, Jason Thibeault, senior director at Limelight Networks tells us that video is a vital part of marketing strategy because it's so deeply…

Brandon Houston February 3, 2015