How 53% of Marketers Fail to Take Advantage of Transactional Emails

How 53% of Marketers Fail to Take Advantage of Transactional Emails

Transactional emails are a secret weapon for marketers who spend more of their time on promotional emails.

Brandon Houston January 29, 2015
3 Tips to Make Interesting B2B Marketing Content

3 Tips to Make Interesting B2B Marketing Content

There's a misconception out there that B2B marketing can't be fun.

Brandon Houston January 27, 2015
Video Drives ROI, Says Brightcove's Stu Barnes

Video Drives ROI, Says Brightcove's Stu Barnes

In a conversation with Switch, Stu Barnes, commercial director at Brightcove, an online video hosting platform, drove the point home that videos aren't just a tool…

Brandon Houston January 20, 2015
Split Testing Splash Screens: The Easiest Optimization Trick You're Not Doing

Split Testing Splash Screens: The Easiest Optimization Trick You're Not Doing

There's a lot of elements to making the perfect marketing video, but one that's often overlooked is the splash screen or thumbnail image.

Brandon Houston January 13, 2015
3 Tips for Making Shareable Videos

3 Tips for Making Shareable Videos

How do you make content that customers want to share?

Brandon Houston January 8, 2015
Video Expert Greg Jarboe Describes Explainers as a Vital Part of the Marketer's Toolkit

Video Expert Greg Jarboe Describes Explainers as a Vital Part of the Marketer's Toolkit

Greg Jarboe, president of SEO-PR, truly understands the importance of populating YouTube with a variety of content to fit all levels of the buying cycle. 

Brandon Houston January 6, 2015
Ryan Noel Talks Explainer Videos and Future Trends

Ryan Noel Talks Explainer Videos and Future Trends

Ryan Noel, Media Specialist at Blast Media, called video "the great equalizer" for most marketing budgets. 

Brandon Houston December 25, 2014
12 Days of Switch Explainer Videos - Three Promises

12 Days of Switch Explainer Videos - Three Promises

Happy Holidays from Switch Video! We’re at the final video on our list of favorite explainer videos. Last, but certainly not least, is our very own Three…

Brandon Houston December 23, 2014
12 Days of Switch Explainer Videos: TOPO

12 Days of Switch Explainer Videos: TOPO

Happy Holidays from Switch Video! For the next 2 days, we’ll be counting down some of our favorite explainer videos and discussing a few key points as to what…

Brandon Houston December 22, 2014
12 Days of Switch Explainer Videos: ReImagine 2

12 Days of Switch Explainer Videos: ReImagine 2

Happy Holidays from Switch Video! For the next 3 days, we’ll be counting down some of our favorite explainer videos and discussing a few key points as to what…

Brandon Houston December 21, 2014
12 Days of Switch Explainer Videos: ReImagine 1

12 Days of Switch Explainer Videos: ReImagine 1

Happy Holidays from Switch Video! For the next 4 days, we’ll be counting down some of our favorite explainer videos and discussing a few key points as to what…

Brandon Houston December 20, 2014
12 Days of Switch Explainer Videos: Craig Rosenberg

12 Days of Switch Explainer Videos: Craig Rosenberg

Happy Holidays from Switch Video! For the next 5 days, we’ll be counting down some of our favorite explainer videos and discussing a few key points as to what…

Brandon Houston December 19, 2014
A Modern Marketer’s Video Gets Personal for the Holidays

A Modern Marketer’s Video Gets Personal for the Holidays

We all get Holiday emails this time of year from the businesses we support. How delightful! A company you enjoy working with is showing its appreciation and respect…

Brandon Houston December 18, 2014
12 Days of Switch Explainer Videos: Media Society

12 Days of Switch Explainer Videos: Media Society

Happy Holidays from Switch Video! For the next 6 days, we’ll be counting down some of our favorite explainer videos and discussing a few key points as to what…

Brandon Houston December 18, 2014