We all suffer from email overload sometimes, especially at certain times of year.
Video and personalization are terms at the top of the marketing best practices list.
Around Thanksgiving last year, Facebook rolled out “say thanks” videos, which enabled users to create a video thanking an individual friend for good times.
Every day, video becomes a more valuable part of the marketer’s toolkit.
We all get Holiday emails this time of year from the businesses we support. How delightful! A company you enjoy working with is showing its appreciation and respect to YOU, their customers. Moreover, it’s a wonderful opportunity for businesses to stay top of mind as we prepare to go into Q1 and a new spending …
Switch makes videos that help customers explain big ideas to target audiences, whether it’s highlighting a big problem, introducing a solution, or simply explaining how something works. Switch Video has helped hundreds of companies launch their products and services, from small startups to the biggest brands in the world, like LinkedIn, American Express, and Hewlett …
You’ve probably heard us talk about Switch Merge before – our technology for video merge. Like mail merge, but for video. In case you don’t quite remember what Switch Merge is, keep reading so I can refresh your memory.
Personalization has become a key part of today’s marketing strategy. This has been true for a while now, but we’re actually talking about a different kind of personalization. The kind of personalization that worked in the past may not be as effective today.
This is what Switch has been waiting for. Switch Merge has been nominated as one of eight finalists in this year’s 2014 GrowthBeat Innovation Showdown, whose competition included over 100 startups. The award aims to showcase the best companies with innovative products and ideas in the marketing technology sphere.
With Switch Merge, organizations like Trinity School College can now send out personalized video messages and increase email open rates as a result. The Switch Merge platform is effective for anyone, but especially useful for institutions with an important message to share.