6 Steps to Revamping Your Video Analytics

6 Steps to Revamping Your Video Analytics

Video marketing and analytics go together like peanut butter and jelly. You can’t fully enjoy one without the other. Not just any analytics will do, though. Some…

Brandon Houston July 5, 2017
Video Lets Marketers See in the Dark - the Dark Web, That is

Video Lets Marketers See in the Dark - the Dark Web, That is

Marketers these days love metrics. They love being able to see who visited their website when, who opened which email, and who was led to a conversion as a resu…

Brandon Houston February 9, 2015
Split Testing Splash Screens: The Easiest Optimization Trick You're Not Doing

Split Testing Splash Screens: The Easiest Optimization Trick You're Not Doing

There's a lot of elements to making the perfect marketing video, but one that's often overlooked is the splash screen or thumbnail image.

Brandon Houston January 13, 2015
Increase Conversions on Your Video Landing Page with Split Testing

Increase Conversions on Your Video Landing Page with Split Testing

If you're in marketing, you know that a little experimentation can make a big difference in customer engagement.

Brandon Houston November 20, 2014
3 Key Video Marketing Metrics to Track

3 Key Video Marketing Metrics to Track

There are a lot of video analytics out there, and if you're just beginning it can be quite confusing. So here are the 3 key video marketing metrics we think you…

Brandon Houston October 30, 2014
How Switch Merge Increased CTR by 272%

How Switch Merge Increased CTR by 272%

You’ve probably heard us talk about Switch Merge before - our technology for video merge. Like mail merge, but for video. In case you don’t quite remember what…

Brandon Houston October 23, 2014
Outperforming the Average Video, A Case Study

Outperforming the Average Video, A Case Study

Rypple, a human resources platform, wanted an explainer video that would effectively demonstrate the value of their services and invite viewers to sign up for a…

Brandon Houston August 13, 2014
Videos Outperform All Other Content on Facebook

Videos Outperform All Other Content on Facebook

Have you ever noticed the type of content businesses are posting on their Facebook page? In case you haven’t noticed, video content is slowly starting to invade…

Brandon Houston July 22, 2014
Video Analytics: A View Into How People Watch, Share, & Respond To Your Videos

Video Analytics: A View Into How People Watch, Share, & Respond To Your Videos

Most of us have at least a basic familiarity with website analytics like Google Analytics. They help us understand visitor behavior and improve our online marketing…

Brandon Houston January 23, 2014

Top Tools to Simplify Video Analytics

We throw around a lot of impressive video statistics. For example, video helped Rypple increase conversions by 20% and an audience will remember 68% more from watching…

Brandon Houston July 10, 2012