Metrics That Matter
There are many ways to measure the performance of your video that go beyond just views. While it’s easy to fixate on that number and rewarding to see it climb,…
Video Inventory
Taking Stock of Your Content In light of the recent trend to de-clutter and simplify our homes, also known as the KonMari Method, we’re going to walk you through…
6 Steps to Revamping Your Video Analytics
Video marketing and analytics go together like peanut butter and jelly. You can’t fully enjoy one without the other. Not just any analytics will do, though. Some…
Video Lets Marketers See in the Dark - the Dark Web, That is
Marketers these days love metrics. They love being able to see who visited their website when, who opened which email, and who was led to a conversion as a resu…
Creating a Kick Ass Video Marketing Strategy: Part 1
So you've decided to start a video marketing strategy.
Split Testing Splash Screens: The Easiest Optimization Trick You're Not Doing
There's a lot of elements to making the perfect marketing video, but one that's often overlooked is the splash screen or thumbnail image.
Increase Conversions on Your Video Landing Page with Split Testing
If you're in marketing, you know that a little experimentation can make a big difference in customer engagement.
3 Key Video Marketing Metrics to Track
There are a lot of video analytics out there, and if you're just beginning it can be quite confusing. So here are the 3 key video marketing metrics we think you…
How Switch Merge Increased CTR by 272%
You’ve probably heard us talk about Switch Merge before - our technology for video merge. Like mail merge, but for video. In case you don’t quite remember what…
Outperforming the Average Video, A Case Study
Rypple, a human resources platform, wanted an explainer video that would effectively demonstrate the value of their services and invite viewers to sign up for a…
Videos Outperform All Other Content on Facebook
Have you ever noticed the type of content businesses are posting on their Facebook page? In case you haven’t noticed, video content is slowly starting to invade…
Video Analytics: A View Into How People Watch, Share, & Respond To Your Videos
Most of us have at least a basic familiarity with website analytics like Google Analytics. They help us understand visitor behavior and improve our online marketing…
Top Tools to Simplify Video Analytics
We throw around a lot of impressive video statistics. For example, video helped Rypple increase conversions by 20% and an audience will remember 68% more from watching…