Video marketing and analytics go together like peanut butter and jelly. You can’t fully enjoy one without the other. Not just any analytics will do, though. Some marketers just tally up views and call it a day. But, what do views really tell you about the effectiveness of your video content? Exactly what constitutes a …
Marketers these days love metrics. They love being able to see who visited their website when, who opened which email, and who was led to a conversion as a result.
So you’ve decided to start a video marketing strategy.
There’s a lot of elements to making the perfect marketing video, but one that’s often overlooked is the splash screen or thumbnail image.
If you’re in marketing, you know that a little experimentation can make a big difference in customer engagement.
There are a lot of video analytics out there, and if you’re just beginning it can be quite confusing. So here are the 3 key video marketing metrics we think you should pay attention to the most.
You’ve probably heard us talk about Switch Merge before – our technology for video merge. Like mail merge, but for video. In case you don’t quite remember what Switch Merge is, keep reading so I can refresh your memory.
Rypple, a human resources platform, wanted an explainer video that would effectively demonstrate the value of their services and invite viewers to sign up for a free trial. Switch helped them increase conversions on their landing page by 20% using an animated explainer video.
Have you ever noticed the type of content businesses are posting on their Facebook page? In case you haven’t noticed, video content is slowly starting to invade their social media spaces.
Most of us have at least a basic familiarity with website analytics like Google Analytics. They help us understand visitor behavior and improve our online marketing based on that behavior. But not everyone is aware that we have access to these same metrics and insights when it comes to our explainer videos. Why Video Analytics? …