Metrics That Matter

Metrics That Matter

There are many ways to measure the performance of your video that go beyond just views. While it’s easy to fixate on that number and rewarding to see it climb,…

Julie Kaden July 11, 2019
Increase Conversion Rates with Video

Increase Conversion Rates with Video

For consumers, the digital stratosphere is rife with noise: web banners and retargeting and whitepapers – oh my! Coupled with the ways in which users consume…

Julie Kaden January 17, 2019
Sales Funnel Videos Done Right

Sales Funnel Videos Done Right

Video and your sales funnel can work hand-in-hand to drive great results. According to TechTarget, 65% of buyers will have already downloaded four to seven pieces…

Beth Fleming June 5, 2018
10 ways video can transform your training regimen

10 ways video can transform your training regimen

Technology has made the creation and distribution of video so much easier and cost-effective than it used to be—and that represents a huge opportunity for employers.…

Brandon Houston January 16, 2018
7 animated video trends to watch in 2017

7 animated video trends to watch in 2017

All businesses are looking for successful ways to increase ROI on videos while developing unique marketing collateral for their companies. However, not all video…

Brandon Houston December 1, 2016
Video and Personalization Go Better Together [Infographic]

Video and Personalization Go Better Together [Infographic]

Video and personalization  are terms at the top of the marketing best practices list.

Brandon Houston March 30, 2015
Losing with Antiquated Marketing? Learn from Social Selling.

Losing with Antiquated Marketing? Learn from Social Selling.

The buying process has been changing for some time, and sales needs to change along with it.

Brandon Houston December 11, 2014