Chris Gorell-Barnes on the Importance of Explainer Videos
In an interview with Switch, Chris Gorell-Barnes, CEO and Founder of Adjust Your Set, talked about why video continues to dominate the digital space, including its…
Jason Thibeault on the Brain Science That Makes Video Successful
In an interview with Switch, Jason Thibeault, senior director at Limelight Networks tells us that video is a vital part of marketing strategy because it's so deeply…
Video Drives ROI, Says Brightcove's Stu Barnes
In a conversation with Switch, Stu Barnes, commercial director at Brightcove, an online video hosting platform, drove the point home that videos aren't just a tool…
Video Expert Greg Jarboe Describes Explainers as a Vital Part of the Marketer's Toolkit
Greg Jarboe, president of SEO-PR, truly understands the importance of populating YouTube with a variety of content to fit all levels of the buying cycle.
Ryan Noel Talks Explainer Videos and Future Trends
Ryan Noel, Media Specialist at Blast Media, called video "the great equalizer" for most marketing budgets.
Kurt Lohse on Current and Upcoming Video Trends
We recently sat down with Kurt Lohse, Marketing Director at PopTent, to pick his brain about current and upcoming trends in digital video.
Video Expert Chris Vasquez on Emotion, Optimization, and the Future of the Explainer Video
At Switch Video, we pride ourselves with being on the cutting edge of digital video, and that means doing a lot of ongoing research to keep up with online video…
Video Expert Bing Chen, YouTube
It's a well-known statistic at this point that YouTube has one billion viewers each month, but aside from the staggering number of viewers, what else is significant…
Video Expert Alyssa Thelen, TubeMogul
If there's a company that understands the importance of digital video, it's TubeMogul, a programmatic platform for video advertising.
How Switch Merge Increased CTR by 272%
You’ve probably heard us talk about Switch Merge before - our technology for video merge. Like mail merge, but for video. In case you don’t quite remember what…
Outperforming the Average Video, A Case Study
Rypple, a human resources platform, wanted an explainer video that would effectively demonstrate the value of their services and invite viewers to sign up for a…
How Inbenta Increased Conversions by 20%
When companies have complicated services that speak to a wide variety of audiences, an explainer video can help convey their message in a clear and concise manner.…
Check This Out: The Definitive Guide to Corporate Explainer Video
Have you ever wondered what explainer videos are all about? You've seen a handful of these brief animated videos online or maybe even a few that we have made. But…
How Rypple Beat The Odds With Video Plays
Most marketers will say that people don't watch long videos online anymore, at least when it comes to product or explainer videos.
Client Story: Trinity College School
With Switch Merge, organizations like Trinity School College can now send out personalized video messages and increase email open rates as a result. The Switch Merge…
What Marketers Need To Know About The Magical No. 7
The brain is a powerful organ, but it's not infallible. When marketers are designing campaigns, it's important to keep the limitations of memory in mind to maximize…