Video Experts, Case Studies, & Research


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Chris Gorell-Barnes on the Importance of Explainer Videos

Chris Gorell-Barnes on the Importance of Explainer Videos

In an interview with Switch, Chris Gorell-Barnes, CEO and Founder of Adjust Your Set, talked about why video continues to dominate the digital space, including its…

Brandon Houston February 20, 2015
Jason Thibeault on the Brain Science That Makes Video Successful

Jason Thibeault on the Brain Science That Makes Video Successful

In an interview with Switch, Jason Thibeault, senior director at Limelight Networks tells us that video is a vital part of marketing strategy because it's so deeply…

Brandon Houston February 3, 2015
Video Drives ROI, Says Brightcove's Stu Barnes

Video Drives ROI, Says Brightcove's Stu Barnes

In a conversation with Switch, Stu Barnes, commercial director at Brightcove, an online video hosting platform, drove the point home that videos aren't just a tool…

Brandon Houston January 20, 2015
Video Expert Greg Jarboe Describes Explainers as a Vital Part of the Marketer's Toolkit

Video Expert Greg Jarboe Describes Explainers as a Vital Part of the Marketer's Toolkit

Greg Jarboe, president of SEO-PR, truly understands the importance of populating YouTube with a variety of content to fit all levels of the buying cycle. 

Brandon Houston January 6, 2015
Ryan Noel Talks Explainer Videos and Future Trends

Ryan Noel Talks Explainer Videos and Future Trends

Ryan Noel, Media Specialist at Blast Media, called video "the great equalizer" for most marketing budgets. 

Brandon Houston December 25, 2014
Kurt Lohse on Current and Upcoming Video Trends

Kurt Lohse on Current and Upcoming Video Trends

We recently sat down with Kurt Lohse, Marketing Director at PopTent, to pick his brain about current and upcoming trends in digital video.

Brandon Houston December 9, 2014
Video Expert Chris Vasquez on Emotion, Optimization, and the Future of the Explainer Video

Video Expert Chris Vasquez on Emotion, Optimization, and the Future of the Explainer Video

At Switch Video, we pride ourselves with being on the cutting edge of digital video, and that means doing a lot of ongoing research to keep up with online video…

Brandon Houston November 25, 2014
Video Expert Bing Chen, YouTube

Video Expert Bing Chen, YouTube

It's a well-known statistic at this point that YouTube has one billion viewers each month, but aside from the staggering number of viewers, what else is significant…

Brandon Houston November 11, 2014
Video Expert Alyssa Thelen, TubeMogul

Video Expert Alyssa Thelen, TubeMogul

If there's a company that understands the importance of digital video, it's TubeMogul, a programmatic platform for video advertising.

Brandon Houston October 28, 2014
How Switch Merge Increased CTR by 272%

How Switch Merge Increased CTR by 272%

You’ve probably heard us talk about Switch Merge before - our technology for video merge. Like mail merge, but for video. In case you don’t quite remember what…

Brandon Houston October 23, 2014
Outperforming the Average Video, A Case Study

Outperforming the Average Video, A Case Study

Rypple, a human resources platform, wanted an explainer video that would effectively demonstrate the value of their services and invite viewers to sign up for a…

Brandon Houston August 13, 2014
How Inbenta Increased Conversions by 20%

How Inbenta Increased Conversions by 20%

When companies have complicated services that speak to a wide variety of audiences, an explainer video can help convey their message in a clear and concise manner.…

Brandon Houston August 11, 2014
Check This Out: The Definitive Guide to Corporate Explainer Video

Check This Out: The Definitive Guide to Corporate Explainer Video

Have you ever wondered what explainer videos are all about? You've seen a handful of these brief animated videos online or maybe even a few that we have made. But…

Brandon Houston August 5, 2014
How Rypple Beat The Odds With Video Plays

How Rypple Beat The Odds With Video Plays

Most marketers will say that people don't watch long videos online anymore, at least when it comes to product or explainer videos.

Brandon Houston July 10, 2014
Client Story: Trinity College School

Client Story: Trinity College School

With Switch Merge, organizations like Trinity School College can now send out personalized video messages and increase email open rates as a result. The Switch Merge…

Brandon Houston July 1, 2014
What Marketers Need To Know About The Magical No. 7

What Marketers Need To Know About The Magical No. 7

The brain is a powerful organ, but it's not infallible. When marketers are designing campaigns, it's important to keep the limitations of memory in mind to maximize…

Brandon Houston June 19, 2014
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