In an interview with Switch, Chris Gorell-Barnes, CEO and Founder of Adjust Your Set, talked about why video continues to dominate the digital space, including its measurability and its viewability on mobile.
In an interview with Switch, Jason Thibeault, senior director at Limelight Networks tells us that video is a vital part of marketing strategy because it’s so deeply engaging.
In a conversation with Switch, Stu Barnes, commercial director at Brightcove, an online video hosting platform, drove the point home that videos aren’t just a tool for raising awareness about a business.
Greg Jarboe, president of SEO-PR, truly understands the importance of populating YouTube with a variety of content to fit all levels of the buying cycle.
Ryan Noel, Media Specialist at Blast Media, called video “the great equalizer” for most marketing budgets.
We recently sat down with Kurt Lohse, Marketing Director at PopTent, to pick his brain about current and upcoming trends in digital video.
At Switch Video, we pride ourselves with being on the cutting edge of digital video, and that means doing a lot of ongoing research to keep up with online video trends.
It’s a well-known statistic at this point that YouTube has one billion viewers each month, but aside from the staggering number of viewers, what else is significant about the platform?
If there’s a company that understands the importance of digital video, it’s TubeMogul, a programmatic platform for video advertising.
You’ve probably heard us talk about Switch Merge before – our technology for video merge. Like mail merge, but for video. In case you don’t quite remember what Switch Merge is, keep reading so I can refresh your memory.