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Could Video be Your New Sales Associate? [Infographic]
Video can be a powerful sales tool. Our infographic provides the full story. It’s worth highlighting that in just two minutes, a video can provide consumers…
Producing A Series of Explainer Videos: An Interview with Larry Broome
Larry Broome, former Marketing Manager at Comet Technologies, had just six weeks to prepare for an international trade show tour. His solution: create a series of…
Download The Definitive Guide to Explainer Video Today!
Our newest eBook is ready and waiting to be apart of your personal library! The book covers topics such as : Is an explainer video right for you? Should you write…
Explainer Videos : Why They Work
We've all experienced it - we go to a website and there is a large block of black and white text about a product or service that we may or may not be interested…
Neurochemistry, Empathy, & the Power of Story
Explainer videos are used to explain your products or services to customers or potential customers. Some companies have used explainer videos and become millionaires…
How Does the Brain Build Memories?
An explainer video can be powerful only if it is memorable. It can be the key to capturing the imagination of potential customers and driving conversions as long…
800K Deal in 7 Days : A Switch Video Success Story
We are always happy to hear about our clients successes and while we want to refrain from “tooting our own horns,” we are quite happy to share these…
Business.com Guest Post : The Dropbox Psychology - Improving Your Marketing Videos with Memory In Mind
Recently, I wrote a Guest Post for Business.com about improving your online videos with memory in mind, using the Dropbox psychology. Check out the article below!…
60 Seconds : The Clock is Ticking
In today’s accelerated digital universe, time and language are being compressed at unprecedented rates. When conducting business, many people avoid meetings or…
What Is Dual Coding Theory and Why Should Your Business Care?
Dual coding theory is something that we’re very familiar with here at Switch Video. It’s essentially the idea that we learn better and remember more when presented…
Why Case Studies Are So Important
Case studies are a marketing staple. Businesses use them to show how their product or service has been implemented successfully by customers. Instead of simply talking…
The Brain Science Of Videos : How Explainer Videos Increase Conversions and Why You Need One
There is a term we use here at Switch Video more often than not, called “Brain Science”. What is Brain Science you ask? Well, this week’s post…
How An Explainer Video Helped Dropbox Grow from 0 to 100 Million Users
In a short five years, Dropbox has gone from 0 to 100 million users. That’s impressive. What’s even more impressive, is the fact that they’ve done it with…
The Effectiveness on Success: How Jogging Improves Cognitive Function
As I stare out the window at 5:45 a.m. on this misty, cold spring day, I am by no means motivated to strap on my jogging shoes. The comfort of this bed is…
Why Does Brain Science Matter in Creating Video?
The human brain is a powerful thing. Each of our five senses lead us to perceive things differently and alter our approach to situations. Marketers have used our…
Neuroscience and Web Pages
For a long time, neuroscientists have understood where the human gaze goes and how it tracks. How do we get people to linger a little longer at our website? Answer:…