Motion Graphics and Brain Power
Earthly beings are becoming smarter by the nano-second with all the information and data being tossed around these days. We have all this knowledge that would knock…
Switch on Leap TV - Performance Tip of the Week
Explainer videos from Switch Video grabbed a shout out as a “performance tip of the week” on LeapTV recently. LeapTV is a weekly online tv show that offers…
Should I Pay People to Watch this Whiteboard Video?
Whiteboard videos are all the rage. They’re popular in a whole lot of different circles. Most of us have viewed at least one of the RSAnimate videos, so we’re…
Social Media Says So
Status Update: Social Media tells me everything I need to know. Relationship Status: It’s Complicated. We are in the middle of a Social Media Revolution. Its power…
Start Your Back to School Adventure Online
In the interests of fostering a great 2011/2012 school year for everyone, this blog entry will link you to the prestigious Khan Academy’s online digital academy.…
Survey Says...Lab42
What an awesome video. It’s so great. I know educated women, in their mid 30’s, who fish, have post-secondary education and aren’t married will love it. Well…
Video Has Changed Search Results Forever: Tips from an SEO expert
Bruce Clay’s take on search engine results with video When it comes to getting your site found by your prospective clients and customers, search engine results…
Psychology of Video Pt. 3 - Why Less is More in Web Videos - There Are Limits to Working Memory Capacity
What we know about learning and the brain explains why simple explanatory videos are powerful. And by tapping into proven psychological theories, business owners…
Psychology of Video Pt. 2 - Want Your Viewers to Learn and Remember More? Put Their Brain Power to Work!
Today’s post is part two of three parts in our series on the Psychology of Video. This series showcases how psychology and marketing combine in powerful ways to…
Psychology of Video Pt. 1 - If You Want to Teach Something New, Relate it to Something Old
Learning is a constructive process. Like any form of construction, it relies on a solid foundation – new learning must be built on previous knowledge that…
Psychology of Video - Marketing and the Mind...
How psychology tells us what advertisements work well. Marketing is a powerful way to connect to an audience. For years market researchers have been charting numbers…
We Inspired A Client to Make a Video For Us!
As part of our commitment to give back to our local community, Switch recently made a unique donation to the Georgian College Office of Development & Alumni…
Closed Captions Through Speaker Text
Did you know that Google will index every single word that is spoken in your YouTube video? That means your video will be found more easily by viewers who are searching…
Switch Marketing Produces a Knockout Video for the Winner of Startup Weekend Toronto
Task Launches a Great New iPhone App I’m really excited to share this story with you about how contributing ideas and making connections can set in motion mutually…
Closed Captions Made Easy by Google
Innovation Leads to Automatic Transcribing We’re big fans of Google around here. We told you in another post about how we use Google Docs to collaborate with our…
Giving Credit at Work. Rypple Makes it Easy
Rypple Takes Employee Appreciation to the Next Level Let’s kick off this blog post with a very brief pop quiz: How can the modern workplace best encourage…