6 Steps to Revamping Your Video Analytics

By Brandon Houston on July 5, 2017

Video marketing and analytics go together like peanut butter and jelly. You can’t fully enjoy one without the other. Not just any analytics will do, though. Some marketers just tally up views and call it a day. But, what do views really tell you about the effectiveness of your video content? Exactly what constitutes a …

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Skyrocket Your Email Click-Through Rate With Video

By Brandon Houston on April 18, 2017

The average email inbox is not a serene Zen garden of well-organized messages; it’s a crowded, hectic venue full of personal correspondence, special offers, and straight-up spam. Needless to say, as a marketer, standing out in this sea of subject lines requires a creative approach. Offering relevant, engaging copy that cuts through the clutter is …

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7 animated video trends to watch in 2017

By Brandon Houston on December 1, 2016

All businesses are looking for successful ways to increase ROI on videos while developing unique marketing collateral for their companies. However, not all video content created for companies can last forever. A video created 10 years ago as marketing collateral may look horrendously outdated by today’s standards due to advancements in animation technology and rendering …

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How Switch Merge Increased CTR by 272%

By Andrew Angus on October 23, 2014

You’ve probably heard us talk about Switch Merge before – our technology for video merge. Like mail merge, but for video. In case you don’t quite remember what Switch Merge is, keep reading so I can refresh your memory.

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4 Reasons You Should Consider a Video Series

By Andrew Angus on September 25, 2014

Despite what you may think, creating a video series is not hard to accomplish. If you’re already on the road to creating one video, creating a video series is just a few extra steps towards maximizing your marketing efforts.

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10 Different Ways to Use Your Explainer Video

By Andrew Angus on September 23, 2014

What do you do after you have created an explainer video? One of video’s best attributes is it’s versatility in use. Just because your video was made for a landing page or an email marketing campaign doesn’t mean it can’t be repurposed in other ways.

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4 Reasons Startups Need an Explainer Video

By Andrew Angus on September 4, 2014

Entrepreneurs typically struggle in the early stages of bringing their company into the marketplace, especially when the small business owner is also managing both sales and marketing. An explainer video could be just what your startup needs to get a head start out of the gate.

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