Metrics That Matter

Metrics That Matter

There are many ways to measure the performance of your video that go beyond just views. While it’s easy to fixate on that number and rewarding to see it climb,…

Julie Kaden July 11, 2019
Increase Conversion Rates with Video

Increase Conversion Rates with Video

For consumers, the digital stratosphere is rife with noise: web banners and retargeting and whitepapers – oh my! Coupled with the ways in which users consume…

Julie Kaden January 17, 2019
You Have Video, Now What?

You Have Video, Now What?

So you’ve got a video. You’ve likely spent a fair amount of time planning / producing / reviewing / revising and have budgeted accordingly for the production…

Stephanie Hardy December 4, 2018
How to Succeed on Facebook with Video

How to Succeed on Facebook with Video

Before we get to the meat of this blog, we’d like to whet your appetite with the latest legal troubles plaguing Facebook, as it relates to video marketing on the…

Brandon Houston November 13, 2018
6 Steps to Revamping Your Video Analytics

6 Steps to Revamping Your Video Analytics

Video marketing and analytics go together like peanut butter and jelly. You can’t fully enjoy one without the other. Not just any analytics will do, though. Some…

Brandon Houston July 5, 2017
Skyrocket Your Email Click-Through Rate With Video

Skyrocket Your Email Click-Through Rate With Video

The average email inbox is not a serene Zen garden of well-organized messages; it’s a crowded, hectic venue full of personal correspondence, special offers,…

Brandon Houston April 18, 2017
7 animated video trends to watch in 2017

7 animated video trends to watch in 2017

All businesses are looking for successful ways to increase ROI on videos while developing unique marketing collateral for their companies. However, not all video…

Brandon Houston December 1, 2016
Selling video to the C-suite

Selling video to the C-suite

To most marketers, the value of video is abundantly clear.

Brandon Houston February 2, 2016
Increase Conversions on Your Video Landing Page with Split Testing

Increase Conversions on Your Video Landing Page with Split Testing

If you're in marketing, you know that a little experimentation can make a big difference in customer engagement.

Brandon Houston November 20, 2014
How Switch Merge Increased CTR by 272%

How Switch Merge Increased CTR by 272%

You’ve probably heard us talk about Switch Merge before - our technology for video merge. Like mail merge, but for video. In case you don’t quite remember what…

Brandon Houston October 23, 2014
4 Reasons You Should Consider a Video Series

4 Reasons You Should Consider a Video Series

Despite what you may think, creating a video series is not hard to accomplish. If you’re already on the road to creating one video, creating a video series is…

Brandon Houston September 25, 2014
10 Different Ways to Use Your Explainer Video

10 Different Ways to Use Your Explainer Video

What do you do after you have created an explainer video? One of video’s best attributes is it’s versatility in use. Just because your video was made for a landing…

Brandon Houston September 23, 2014
4 Reasons Startups Need an Explainer Video

4 Reasons Startups Need an Explainer Video

Entrepreneurs typically struggle in the early stages of bringing their company into the marketplace, especially when the small business owner is also managing both…

Brandon Houston September 4, 2014
3 Tips on Increasing Landing Page Conversions with Video

3 Tips on Increasing Landing Page Conversions with Video

Using video on a landing page can significantly increase conversions. People love watching video; it's short, engaging, and way more interesting than reading an…

Brandon Houston August 28, 2014
Why Visuals are Better for Marketing and Increasing Conversions

Why Visuals are Better for Marketing and Increasing Conversions

Writing will always have its place, but marketers are discovering the value of visual materials as a strong marketing tool. There's something to the old adage, a…

Brandon Houston August 26, 2014