Metrics That Matter
There are many ways to measure the performance of your video that go beyond just views. While it’s easy to fixate on that number and rewarding to see it climb,…
Increase Conversion Rates with Video
For consumers, the digital stratosphere is rife with noise: web banners and retargeting and whitepapers – oh my! Coupled with the ways in which users consume…
You Have Video, Now What?
So you’ve got a video. You’ve likely spent a fair amount of time planning / producing / reviewing / revising and have budgeted accordingly for the production…
How to Succeed on Facebook with Video
Before we get to the meat of this blog, we’d like to whet your appetite with the latest legal troubles plaguing Facebook, as it relates to video marketing on the…
6 Steps to Revamping Your Video Analytics
Video marketing and analytics go together like peanut butter and jelly. You can’t fully enjoy one without the other. Not just any analytics will do, though. Some…
Skyrocket Your Email Click-Through Rate With Video
The average email inbox is not a serene Zen garden of well-organized messages; it’s a crowded, hectic venue full of personal correspondence, special offers,…
7 animated video trends to watch in 2017
All businesses are looking for successful ways to increase ROI on videos while developing unique marketing collateral for their companies. However, not all video…
Selling video to the C-suite
To most marketers, the value of video is abundantly clear.
Use Video to Meet Marketing Goals
Video can help companies meet their top marketing objectives.
Increase Conversions on Your Video Landing Page with Split Testing
If you're in marketing, you know that a little experimentation can make a big difference in customer engagement.
How Switch Merge Increased CTR by 272%
You’ve probably heard us talk about Switch Merge before - our technology for video merge. Like mail merge, but for video. In case you don’t quite remember what…
4 Reasons You Should Consider a Video Series
Despite what you may think, creating a video series is not hard to accomplish. If you’re already on the road to creating one video, creating a video series is…
10 Different Ways to Use Your Explainer Video
What do you do after you have created an explainer video? One of video’s best attributes is it’s versatility in use. Just because your video was made for a landing…
4 Reasons Startups Need an Explainer Video
Entrepreneurs typically struggle in the early stages of bringing their company into the marketplace, especially when the small business owner is also managing both…
3 Tips on Increasing Landing Page Conversions with Video
Using video on a landing page can significantly increase conversions. People love watching video; it's short, engaging, and way more interesting than reading an…
Why Visuals are Better for Marketing and Increasing Conversions
Writing will always have its place, but marketers are discovering the value of visual materials as a strong marketing tool. There's something to the old adage, a…