Hard CTA vs. Soft CTA: Which is Better?
As a marketing professional, we can all agree that videos need to include a call to action, but which CTA is best for your video? Hard or soft? You can actually…
Outperforming the Average Video, A Case Study
Rypple, a human resources platform, wanted an explainer video that would effectively demonstrate the value of their services and invite viewers to sign up for a…
How Inbenta Increased Conversions by 20%
When companies have complicated services that speak to a wide variety of audiences, an explainer video can help convey their message in a clear and concise manner.…
Why Using Video Throughout Your Marketing is Smart
Businesses that aren't using video as part of their content strategy are seriously missing out.
How Rypple Beat The Odds With Video Plays
Most marketers will say that people don't watch long videos online anymore, at least when it comes to product or explainer videos.
Explainer Videos Increase Consumer Confidence
Product videos make users more confident about purchases.
Client Story: Trinity College School
With Switch Merge, organizations like Trinity School College can now send out personalized video messages and increase email open rates as a result. The Switch Merge…
3 Ways To Use Explainer Videos For Marketing
Companies can use explainer videos to make conversions. Since animated video engages consumers quickly, viewers are more likely to watch the content entirely and…
Use a video series to gain trust and new leads
An educational video series is a great way to drive consumer engagement.
Do Emails With Video Have a Higher Open Rate?
Marketers often struggle to reach prospects with email.
Create unique videos to guide the buyer's journey
More than ever, executives are using video for their product research.
Perfecting your video CTA
As any experienced marketer knows, a call to action is an integral part of any successful marketing message.
Reactivating Your Lead List with Video
Video can help companies get old customers and prospects interested your services again.
Use Personalized Video in Email to Increase Conversions
Video is quickly becoming the most sought-after marketing channel.
![Could Video be Your New Sales Associate? [Infographic]](https://sp-ao.shortpixel.ai/client/q_glossy,ret_img/https://www.switchvideo.com/wp-content/uploads/2014/03/infographic.jpg)
Could Video be Your New Sales Associate? [Infographic]
Video can be a powerful sales tool. Our infographic provides the full story. It’s worth highlighting that in just two minutes, a video can provide consumers…
9 Reasons To Have Multiple Explainer Videos on Your Website
1. Increased your conversion rates. When both large corporations and small companies employ more than one explainer video on their website, conversion rates increase…