10 ways video can transform your training regimen

By Brandon Houston on January 16, 2018

Technology has made the creation and distribution of video so much easier and cost-effective than it used to be—and that represents a huge opportunity for employers. When it comes to staffing, video is the Swiss army knife of training tools. It can fundamentally change the way you think about communicating important messages and learning. So, …

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The Definitive Guide to Your Social Video Strategy

By Brandon Houston on October 2, 2017

It’s no secret how crucial video is to your content marketing strategy. It’s engaging, it ranks better in search engines, and it converts better than text. But hold on… What role does video play in your social media marketing? With Facebook now getting more average minutes watched than Youtube, marketers need to start targeting the …

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Skyrocket Your Email Click-Through Rate With Video

By Brandon Houston on April 18, 2017

The average email inbox is not a serene Zen garden of well-organized messages; it’s a crowded, hectic venue full of personal correspondence, special offers, and straight-up spam. Needless to say, as a marketer, standing out in this sea of subject lines requires a creative approach. Offering relevant, engaging copy that cuts through the clutter is …

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Why Creativity Matters in B2B Marketing

By Brandon Houston on March 21, 2017

Being a B2B brand does not give you a license to bore. Even if you’re working in an industry perceived as boring and selling products to businesses with the same stereotype, curing insomnia is not a great way to engage any target audience. Don’t lose sight of the fact that businesses are made up of …

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