Hook, Line, Sinker: Using Video to Flow Through the Funnel
If it seems like we’re champions for using video as a marketing and sales tool, it’s because we are. It’s also because it works! We’ve helped our clients…
Leveraging Video in your HR Training & Corporate Development
If you work in Human Resources or corporate training, consider the number of hours you dedicate to onboarding, mandatory health and safety training, certifying and…
Micro Content
As the name suggests, micro content is short and sweet and easy to digest. Web usability expert Jakob Nielsen coined the term in 1998, long before the digital revolution,…
Forward Looking Video Trends
As with anything, some video trends evolve and are sustained over time (safe to say YouTube is here to stay), while others decline as quickly as their popularity…
2018: A Year in Review
As another year draws to a close, it’s prime time to reflect on the past 350+ days. While it may not align with your fiscal year end, the calendar year end is a…
You Have Video, Now What?
So you’ve got a video. You’ve likely spent a fair amount of time planning / producing / reviewing / revising and have budgeted accordingly for the production…
How to Succeed on Facebook with Video
Before we get to the meat of this blog, we’d like to whet your appetite with the latest legal troubles plaguing Facebook, as it relates to video marketing on the…
Sales Funnel Videos Done Right
Video and your sales funnel can work hand-in-hand to drive great results. According to TechTarget, 65% of buyers will have already downloaded four to seven pieces…
10 ways video can transform your training regimen
Technology has made the creation and distribution of video so much easier and cost-effective than it used to be—and that represents a huge opportunity for employers.…
The Definitive Guide to Your Social Video Strategy
It’s no secret how crucial video is to your content marketing strategy. It’s engaging, it ranks better in search engines, and it converts better than…
Skyrocket Your Email Click-Through Rate With Video
The average email inbox is not a serene Zen garden of well-organized messages; it’s a crowded, hectic venue full of personal correspondence, special offers,…
Why Creativity Matters in B2B Marketing
Being a B2B brand does not give you a license to bore. Even if you’re working in an industry perceived as boring and selling products to businesses with the…
How to Explain Your Business in 60 Seconds
Here is how you explain a business in 60 seconds or less.
What makes an explainer video great
Explainer videos are a huge asset to companies, particularly if they are web-based. But how can you tell if an explainer video is any good?
Autoplay: How to make your customers and bottom line happy
Make no mistake, autoplay is here to stay.
Video Helps Pharmaceutical Companies Educate & Engage Doctors
Besides being one of the most heavily regulated industries, the pharmaceutical sector is also slightly behind the times when it comes to marketing.