Leveraging Video in your HR Training & Corporate Development

Leveraging Video in your HR Training & Corporate Development

If you work in Human Resources or corporate training, consider the number of hours you dedicate to onboarding, mandatory health and safety training, certifying and…

Julie Kaden April 25, 2019
Micro Content

Micro Content

As the name suggests, micro content is short and sweet and easy to digest. Web usability expert Jakob Nielsen coined the term in 1998, long before the digital revolution,…

Julie Kaden March 26, 2019
Forward Looking Video Trends

Forward Looking Video Trends

As with anything, some video trends evolve and are sustained over time (safe to say YouTube is here to stay), while others decline as quickly as their popularity…

Julie Kaden February 7, 2019
2018: A Year in Review

2018: A Year in Review

As another year draws to a close, it’s prime time to reflect on the past 350+ days. While it may not align with your fiscal year end, the calendar year end is a…

Julie Kaden January 4, 2019
You Have Video, Now What?

You Have Video, Now What?

So you’ve got a video. You’ve likely spent a fair amount of time planning / producing / reviewing / revising and have budgeted accordingly for the production…

Stephanie Hardy December 4, 2018
How to Succeed on Facebook with Video

How to Succeed on Facebook with Video

Before we get to the meat of this blog, we’d like to whet your appetite with the latest legal troubles plaguing Facebook, as it relates to video marketing on the…

Brandon Houston November 13, 2018
Sales Funnel Videos Done Right

Sales Funnel Videos Done Right

Video and your sales funnel can work hand-in-hand to drive great results. According to TechTarget, 65% of buyers will have already downloaded four to seven pieces…

Beth Fleming June 5, 2018
10 ways video can transform your training regimen

10 ways video can transform your training regimen

Technology has made the creation and distribution of video so much easier and cost-effective than it used to be—and that represents a huge opportunity for employers.…

Brandon Houston January 16, 2018
The Definitive Guide to Your Social Video Strategy

The Definitive Guide to Your Social Video Strategy

It’s no secret how crucial video is to your content marketing strategy. It’s engaging, it ranks better in search engines, and it converts better than…

Brandon Houston October 2, 2017
Skyrocket Your Email Click-Through Rate With Video

Skyrocket Your Email Click-Through Rate With Video

The average email inbox is not a serene Zen garden of well-organized messages; it’s a crowded, hectic venue full of personal correspondence, special offers,…

Brandon Houston April 18, 2017
Why Creativity Matters in B2B Marketing

Why Creativity Matters in B2B Marketing

Being a B2B brand does not give you a license to bore. Even if you’re working in an industry perceived as boring and selling products to businesses with the…

Brandon Houston March 21, 2017
How to Explain Your Business in 60 Seconds

How to Explain Your Business in 60 Seconds

Here is how you explain a business in 60 seconds or less.

Brandon Houston July 25, 2016
What makes an explainer video great

What makes an explainer video great

Explainer videos are a huge asset to companies, particularly if they are web-based. But how can you tell if an explainer video is any good?

Brandon Houston June 28, 2016
Autoplay: How to make your customers and bottom line happy

Autoplay: How to make your customers and bottom line happy

Make no mistake, autoplay is here to stay.

Brandon Houston April 4, 2016
Video Helps Pharmaceutical Companies Educate & Engage Doctors

Video Helps Pharmaceutical Companies Educate & Engage Doctors

Besides being one of the most heavily regulated industries, the pharmaceutical sector is also slightly behind the times when it comes to marketing.

Brandon Houston June 22, 2015
5 Ways to Get Value Out of Your Explainer Video

5 Ways to Get Value Out of Your Explainer Video

So you've got a brand new explainer video.

Brandon Houston June 15, 2015