Is Whiteboard Animation for You?

Is Whiteboard Animation for You?

You probably know what whiteboard animation is, but do you know what it is all about? Royal Society for the encouragement of Arts, Manufactures and Commerce (RSA),…

Brandon Houston July 31, 2014
Using Video To Inspire Change

Using Video To Inspire Change

Video is a great way to tell your story, but more importantly video can inspire people to act. Nonprofits are increasingly turning to video to aid their fundraising…

Brandon Houston July 29, 2014
How to Start a Video Marketing Plan

How to Start a Video Marketing Plan

It might be tempting to jump in head first and do what your gut tells you to do when you're getting into the video marketing space. Making a video is so easy in…

Brandon Houston July 24, 2014
Videos Outperform All Other Content on Facebook

Videos Outperform All Other Content on Facebook

Have you ever noticed the type of content businesses are posting on their Facebook page? In case you haven’t noticed, video content is slowly starting to invade…

Brandon Houston July 22, 2014
How to Use Humor to Breathe Life in B2B Marketing

How to Use Humor to Breathe Life in B2B Marketing

Many B2C companies know how to harness the power of humor in their video marketing campaigns. B2B marketing, on the other hand, is often pretty dry.

Brandon Houston July 17, 2014
Client Story: Trinity College School

Client Story: Trinity College School

With Switch Merge, organizations like Trinity School College can now send out personalized video messages and increase email open rates as a result. The Switch Merge…

Brandon Houston July 1, 2014
3 Ways To Use Explainer Videos For Marketing

3 Ways To Use Explainer Videos For Marketing

Companies can use explainer videos to make conversions. Since animated video engages consumers quickly, viewers are more likely to watch the content entirely and…

Brandon Houston June 26, 2014
Why video is the right choice for your internal communications needs

Why video is the right choice for your internal communications needs

More organizations are finding that explainer video could be the solution for their internal communications needs.

Brandon Houston June 17, 2014
Personalization + Switch Video is a Match Made in Marketing Heaven

Personalization + Switch Video is a Match Made in Marketing Heaven

We’re excited.  Today we are proud to officially announce the release of Switch Merge, a new product.  Think of it as “mail merge” for video. And it’s…

Brandon Houston March 27, 2014
9 Reasons To Have Multiple Explainer Videos on Your Website

9 Reasons To Have Multiple Explainer Videos on Your Website

1. Increased your conversion rates. When both large corporations and small companies employ more than one explainer video on their website, conversion rates increase…

Brandon Houston February 18, 2014