Which is Better: A Female or Male Voice?

Which is Better: A Female or Male Voice?

Battle of the Sexes? The question comes up often. Should we use a man or a woman’s voice when making a video? The answer isn’t cut and dry – one sex is…

Beth Fleming October 24, 2018
Shorter is Better

Shorter is Better

How Long Should Your Video Be? Your Video Should be Short! In the world of online and digital video, “short” means up to two minutes in length.  Videos of up…

Beth Fleming September 18, 2018
6 Steps to Revamping Your Video Analytics

6 Steps to Revamping Your Video Analytics

Video marketing and analytics go together like peanut butter and jelly. You can’t fully enjoy one without the other. Not just any analytics will do, though. Some…

Brandon Houston July 5, 2017
How to improve your call to action on YouTube

How to improve your call to action on YouTube

As video marketing continues to improve in interactivity, you don't want to miss opportunities for your audience to respond to your ads.

Brandon Houston April 12, 2016
How to measure your video content's effectiveness

How to measure your video content's effectiveness

While video content is increasingly important in today's world, you have to face the simple fact that it's competing for attention with an ocean of other videos…

Brandon Houston March 16, 2016