Forward Looking Video Trends
As with anything, some video trends evolve and are sustained over time (safe to say YouTube is here to stay), while others decline as quickly as their popularity…
Which is Better: A Female or Male Voice?
Battle of the Sexes? The question comes up often. Should we use a man or a woman’s voice when making a video? The answer isn’t cut and dry – one sex is…
Shorter is Better
How Long Should Your Video Be? Your Video Should be Short! In the world of online and digital video, “short” means up to two minutes in length. Videos of up…
6 Steps to Revamping Your Video Analytics
Video marketing and analytics go together like peanut butter and jelly. You can’t fully enjoy one without the other. Not just any analytics will do, though. Some…
How to improve your call to action on YouTube
As video marketing continues to improve in interactivity, you don't want to miss opportunities for your audience to respond to your ads.
How to measure your video content's effectiveness
While video content is increasingly important in today's world, you have to face the simple fact that it's competing for attention with an ocean of other videos…